{"id":157982,"date":"2026-10-27T16:48:55","date_gmt":"2026-10-27T15:48:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=157982"},"modified":"2026-10-27T16:48:58","modified_gmt":"2026-10-27T15:48:58","slug":"ceconomy-la-societe-mere-de-mediamarkt-depasse-ses-propres-previsions","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ceconomy-la-societe-mere-de-mediamarkt-depasse-ses-propres-previsions\/","title":{"rendered":"Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt, d\u00e9passe ses propres pr\u00e9visions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de <strong>MediaMarkt <\/strong>et <strong>Saturn<\/strong>, a cl\u00f4tur\u00e9 son exercice 2025\/26 avec des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Le distributeur d&rsquo;\u00e9lectronique a vu son b\u00e9n\u00e9fice augmenter de 27 %, tandis que son chiffre d&rsquo;affaires a progress\u00e9 de 5,3 %. Parall\u00e8lement, le rachat par la soci\u00e9t\u00e9 chinoise <strong>JD.com<\/strong> entre dans une phase d\u00e9cisive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quinze trimestres de croissance des b\u00e9n\u00e9fices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de l\u2019exercice clos fin septembre, Ceconomy a enregistr\u00e9 un r\u00e9sultat d\u2019exploitation ajust\u00e9 (EBIT) d\u2019environ 515 millions d\u2019euros, contre 406 millions d\u2019euros un an plus t\u00f4t. Le groupe d\u00e9passe ainsi son propre objectif de 500 millions d\u2019euros. Au quatri\u00e8me trimestre, la rentabilit\u00e9 s\u2019est par ailleurs am\u00e9lior\u00e9e pour le quinzi\u00e8me trimestre cons\u00e9cutif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9volution du chiffre d&rsquo;affaires est \u00e9galement positive. Le chiffre d&rsquo;affaires annuel a augment\u00e9 de 5,3 % pour atteindre 24 milliards d&rsquo;euros, avec une acc\u00e9l\u00e9ration de la croissance \u00e0 6,5 % au quatri\u00e8me trimestre. Au cours du dernier trimestre, toutes les r\u00e9gions ont enregistr\u00e9 une croissance, y compris les march\u00e9s germanophones, auparavant plus faibles. Les appareils \u00e9lectrom\u00e9nagers, les produits informatiques et les appareils mobiles ont affich\u00e9 des performances particuli\u00e8rement solides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;acquisition chinoise touche \u00e0 sa fin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le PDG Remko Rijnders, ces r\u00e9sultats confirment l\u2019am\u00e9lioration structurelle de l\u2019entreprise. Ceconomy souhaite porter son r\u00e9sultat d\u2019exploitation ajust\u00e9 \u00e0 environ 800 millions d\u2019euros d\u2019ici l\u2019exercice 2028\/29. Pour y parvenir, le groupe mise sur la poursuite du d\u00e9veloppement de son mod\u00e8le omnicanal, sur de nouvelles activit\u00e9s de croissance et sur une utilisation plus cibl\u00e9e de la technologie et de l\u2019intelligence artificielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre-temps, la date butoir approche pour le projet de rachat par le g\u00e9ant chinois du commerce \u00e9lectronique JD.com, qui souhaite acqu\u00e9rir la soci\u00e9t\u00e9 m\u00e8re allemande de MediaMarkt et Saturn. L\u2019Autriche a r\u00e9cemment donn\u00e9 son feu vert \u00e0 la transaction, sous certaines conditions, mais la Commission europ\u00e9enne examine encore si JD.com b\u00e9n\u00e9ficie d\u2019aides d\u2019\u00c9tat illicites de la part de la Chine. Bruxelles doit se prononcer au plus tard le 4 novembre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt et Saturn, a cl\u00f4tur\u00e9 son exercice 2025\/26 avec des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Le distributeur d&rsquo;\u00e9lectronique a vu son b\u00e9n\u00e9fice augmenter de 27 %, tandis que son chiffre d&rsquo;affaires a progress\u00e9 de 5,3 %. Parall\u00e8lement, le rachat par la soci\u00e9t\u00e9 chinoise JD.com entre dans une phase d\u00e9cisive.<\/p>\n","protected":false},"author":5,"featured_media":157983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[426],"topic":[266],"region":[],"class_list":["post-157982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-ceconomy","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt, d\u00e9passe ses propres pr\u00e9visions - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ceconomy-la-societe-mere-de-mediamarkt-depasse-ses-propres-previsions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt, d\u00e9passe ses propres pr\u00e9visions - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt et Saturn, a cl\u00f4tur\u00e9 son exercice 2025\/26 avec des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Le distributeur d&#039;\u00e9lectronique a vu son b\u00e9n\u00e9fice augmenter de 27 %, tandis que son chiffre d&#039;affaires a progress\u00e9 de 5,3 %. 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