{"id":158004,"date":"2026-10-28T10:52:59","date_gmt":"2026-10-28T09:52:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158004"},"modified":"2026-10-28T10:53:01","modified_gmt":"2026-10-28T09:53:01","slug":"heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\/","title":{"rendered":"Heineken regagne du terrain gr\u00e2ce \u00e0 la bi\u00e8re sans alcool et du \u00ab rythme \u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Heineken <\/strong>affiche<strong> <\/strong>de solides r\u00e9sultats au troisi\u00e8me trimestre 2026, mais son nouveau PDG, Rafael Oliveira, souligne qu\u2019il faudra faire davantage pour ancrer durablement cette croissance. Le long \u00e9t\u00e9 chaud et l\u2019essor des bi\u00e8res sans alcool ont d\u00e9j\u00e0 donn\u00e9 un coup de pouce \u00e0 l\u2019entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des d\u00e9fis subsistent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le g\u00e9ant n\u00e9erlandais de la bi\u00e8re a enregistr\u00e9 une croissance en volume de 4,2 % et une hausse de son chiffre d\u2019affaires de 4,5 %, largement sup\u00e9rieures aux pr\u00e9visions. Cette croissance a \u00e9t\u00e9 port\u00e9e par ses marques phares, Heineken et Amstel, ainsi que par des bi\u00e8res r\u00e9gionales telles que Tiger et Sol, mais aussi par la demande croissante de bi\u00e8res sans alcool et \u00e0 faible teneur en alcool. Ces cat\u00e9gories ont connu une croissance \u00e0 deux chiffres \u00e0 l\u2019\u00e9chelle mondiale. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout en Europe et en Asie que le segment des bi\u00e8res \u00e0 faible teneur en alcool gagne du terrain, en partie gr\u00e2ce \u00e0 une r\u00e9glementation plus stricte et \u00e0 une demande croissante d\u2019alternatives plus saines. Heineken 0.0, le produit phare de la gamme sans alcool, a enregistr\u00e9 une croissance de 15 % au troisi\u00e8me trimestre. Le g\u00e9ant de la bi\u00e8re a r\u00e9cemment averti les tenanciers de pubs britanniques que <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-waarschuwt-afslankmiddelen-bedreigen-bierverkoop\/\">la popularit\u00e9 des m\u00e9dicaments amaigrissants<\/a>, tels que l\u2019Ozempic, incite \u00e9galement les gens \u00e0 boire moins d\u2019alcool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche d\u2019un diff\u00e9renciateur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outre les bi\u00e8res sans alcool, Heineken mise \u00e9galement sur la \u00ab premiumisation \u00bb. Les bi\u00e8res plus ch\u00e8res, telles que les bi\u00e8res artisanales et les bi\u00e8res sp\u00e9ciales, ont contribu\u00e9 \u00e0 la croissance du chiffre d\u2019affaires. Par ailleurs, l\u2019entreprise continue d\u2019investir dans le d\u00e9veloppement durable, avec pour objectif d\u2019atteindre la neutralit\u00e9 carbone totale dans sa production d\u2019ici 2030. En 2025, 65 % de l\u2019\u00e9nergie utilis\u00e9e dans les brasseries provenait d\u00e9j\u00e0 de sources renouvelables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 de la bi\u00e8re est sous pression en raison de la hausse des co\u00fbts et de l\u2019\u00e9volution des pr\u00e9f\u00e9rences des consommateurs. Heineken affiche n\u00e9anmoins de meilleurs r\u00e9sultats que ses concurrents tels qu\u2019AB InBev et Carlsberg, qui ont enregistr\u00e9 une croissance en volume plus faible au cours du m\u00eame trimestre. Les analystes soulignent que Heineken tire parti de son solide portefeuille de marques et de sa pr\u00e9sence mondiale, notamment sur les march\u00e9s \u00e9mergents comme le Vietnam et le Br\u00e9sil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 \u00e0 la culture de la performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oliveira, qui a pris ses fonctions de PDG plus t\u00f4t cette ann\u00e9e, pr\u00e9vient toutefois que la mise en \u0153uvre de la strat\u00e9gie doit \u00eatre acc\u00e9l\u00e9r\u00e9e. \u00ab Nous n\u2019avons pas toujours r\u00e9alis\u00e9 la croissance que nous aurions pu atteindre, et nous avons parfois manqu\u00e9 des occasions de gagner des parts de march\u00e9 \u00bb, a d\u00e9clar\u00e9 Oliveira dans un communiqu\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;ancien dirigeant des march\u00e9s internationaux chez Kraft Heinz souligne que Heineken a besoin d\u2019une culture de la performance plus forte. \u00ab Il faut faire davantage pour affiner la mise en \u0153uvre, acc\u00e9l\u00e9rer le rythme et instaurer une culture de la responsabilit\u00e9 \u00bb, a-t-il d\u00e9clar\u00e9. Ses premi\u00e8res impressions sur l\u2019entreprise sont positives, mais il reconna\u00eet qu\u2019il y a mati\u00e8re \u00e0 am\u00e9lioration. En f\u00e9vrier, lors de la pr\u00e9sentation des r\u00e9sultats annuels, il exposera plus en d\u00e9tail sa vision de l\u2019avenir de Heineken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken affiche de solides r\u00e9sultats au troisi\u00e8me trimestre 2026, mais son nouveau PDG, Rafael Oliveira, souligne qu&rsquo;il faudra faire davantage pour ancrer durablement cette croissance. Le long \u00e9t\u00e9 chaud et l&rsquo;essor des bi\u00e8res sans alcool ont d\u00e9j\u00e0 donn\u00e9 un coup de pouce \u00e0 l&rsquo;entreprise.<\/p>\n","protected":false},"author":5,"featured_media":158005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736,780],"people":[],"extra":[43],"company":[130],"topic":[266],"region":[],"class_list":["post-158004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","tag-biere","extra-plus","company-heineken","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken regagne du terrain gr\u00e2ce \u00e0 la bi\u00e8re sans alcool et du \u00ab rythme \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken regagne du terrain gr\u00e2ce \u00e0 la bi\u00e8re sans alcool et du \u00ab rythme \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Heineken affiche de solides r\u00e9sultats au troisi\u00e8me trimestre 2026, mais son nouveau PDG, Rafael Oliveira, souligne qu&#039;il faudra faire davantage pour ancrer durablement cette croissance. Le long \u00e9t\u00e9 chaud et l&#039;essor des bi\u00e8res sans alcool ont d\u00e9j\u00e0 donn\u00e9 un coup de pouce \u00e0 l&#039;entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T09:52:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T09:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/10\/shutterstock_amstel-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Heineken regagne du terrain gr\u00e2ce \u00e0 la bi\u00e8re sans alcool et du \u00ab rythme \u00bb\",\"datePublished\":\"2026-10-28T09:52:59+00:00\",\"dateModified\":\"2026-10-28T09:53:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/shutterstock_amstel-1.jpg\",\"keywords\":[\"Bier\",\"bi\u00e8re\"],\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/heineken-regagne-du-terrain-grace-a-sa-biere-sans-alcool-et-a-tempo\\\/\",\"name\":\"Heineken regagne du terrain gr\u00e2ce \u00e0 la bi\u00e8re sans alcool et du \u00ab rythme \u00bb - 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