{"id":158073,"date":"2026-10-28T16:13:54","date_gmt":"2026-10-28T15:13:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158073"},"modified":"2026-10-28T16:13:57","modified_gmt":"2026-10-28T15:13:57","slug":"la-mode-labubu-est-passee-le-chiffre-daffaires-de-pop-mart-seffondre-de-50","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-mode-labubu-est-passee-le-chiffre-daffaires-de-pop-mart-seffondre-de-50\/","title":{"rendered":"La mode Labubu est pass\u00e9e : le chiffre d&rsquo;affaires de Pop Mart s&rsquo;effondre de 50 %"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pop Mart<\/strong> voit son chiffre d&rsquo;affaires presque divis\u00e9 par deux alors que l&rsquo;engouement mondial pour les c\u00e9l\u00e8bres poup\u00e9es Labubu s&rsquo;estompe. C&rsquo;est surtout aux \u00c9tats-Unis et en Europe que la demande s&rsquo;effondre. Bien que l&rsquo;entreprise l&rsquo;ait toujours ni\u00e9 cat\u00e9goriquement, le fabricant de jouets chinois semble \u00eatre devenu trop d\u00e9pendant de son produit phare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les march\u00e9s occidentaux se d\u00e9tournent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre 2026, Pop Mart a enregistr\u00e9 une <a href=\"https:\/\/www.ft.com\/content\/0025f8af-d34a-4170-bbae-31dce32e45c6?syn-25a6b1a6=1\">baisse de son chiffre d&rsquo;affaires de 45 %, voire 50 %<\/a>, par rapport \u00e0 la m\u00eame p\u00e9riode de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, rapporte le Financial Times. C&rsquo;est ce qui ressort des chiffres provisoires publi\u00e9s mardi soir par le fabricant de jouets chinois. Le contraste avec l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente est saisissant : \u00e0 l&rsquo;\u00e9poque, le chiffre d&rsquo;affaires trimestriel avait encore progress\u00e9 d&rsquo;environ 250 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout hors de Chine que Pop Mart subit de lourds revers. En Am\u00e9rique du Nord et du Sud, le chiffre d\u2019affaires a chut\u00e9 de 70 \u00e0 75 %, tandis que l\u2019Europe et d\u2019autres r\u00e9gions ont enregistr\u00e9 un recul de 50 \u00e0 55 %. M\u00eame en Chine, qui repr\u00e9sentait encore l\u2019ann\u00e9e derni\u00e8re plus de la moiti\u00e9 du chiffre d\u2019affaires du groupe, les ventes ont recul\u00e9 de 25 \u00e0 30 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la fi\u00e8vre du collectionnisme \u00e0 la saturation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance spectaculaire de Pop Mart reposait en grande partie sur Labubu, ces petits monstres en peluche qui, gr\u00e2ce aux r\u00e9seaux sociaux et aux c\u00e9l\u00e9brit\u00e9s, sont devenus un v\u00e9ritable ph\u00e9nom\u00e8ne mondial. L\u2019entreprise a aliment\u00e9 la fi\u00e8vre de la collection avec ses \u00ab blind boxes \u00bb : les consommateurs ach\u00e8tent une bo\u00eete sans savoir \u00e0 l\u2019avance quelle figurine elle contient. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais entre-temps, les prix baissent sur le march\u00e9 de l&rsquo;occasion, signe que la fi\u00e8vre du collectionnisme s&rsquo;estompe, et Pop Mart ne parvient pas encore \u00e0 r\u00e9it\u00e9rer le succ\u00e8s de Labubu avec d&rsquo;autres figurines. Cela alimente les doutes quant \u00e0 la p\u00e9rennit\u00e9 de son mod\u00e8le \u00e9conomique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop Mart voit son chiffre d&rsquo;affaires presque divis\u00e9 par deux alors que l&rsquo;engouement mondial pour les c\u00e9l\u00e8bres poup\u00e9es Labubu s&rsquo;estompe. C&rsquo;est surtout aux \u00c9tats-Unis et en Europe que la demande s&rsquo;effondre. Bien que l&rsquo;entreprise l&rsquo;ait toujours ni\u00e9 cat\u00e9goriquement, le fabricant de jouets chinois semble \u00eatre devenu trop d\u00e9pendant de son produit phare.<\/p>\n","protected":false},"author":5,"featured_media":158074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[],"people":[],"extra":[43],"company":[1669],"topic":[266],"region":[277],"class_list":["post-158073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","extra-plus","company-pop-mart","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La mode Labubu est pass\u00e9e : le chiffre d&#039;affaires de Pop Mart s&#039;effondre de 50 % - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-mode-labubu-est-passee-le-chiffre-daffaires-de-pop-mart-seffondre-de-50\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La mode Labubu est pass\u00e9e : le chiffre d&#039;affaires de Pop Mart s&#039;effondre de 50 % - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pop Mart voit son chiffre d&#039;affaires presque divis\u00e9 par deux alors que l&#039;engouement mondial pour les c\u00e9l\u00e8bres poup\u00e9es Labubu s&#039;estompe. C&#039;est surtout aux \u00c9tats-Unis et en Europe que la demande s&#039;effondre. 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