{"id":158078,"date":"2026-10-28T16:34:49","date_gmt":"2026-10-28T15:34:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158078"},"modified":"2026-10-28T16:34:51","modified_gmt":"2026-10-28T15:34:51","slug":"comment-le-geant-des-parfums-puig-compte-atteindre-les-8-milliards-deuros-dici-2032","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/schoonheid-verzorging\/comment-le-geant-des-parfums-puig-compte-atteindre-les-8-milliards-deuros-dici-2032\/","title":{"rendered":"Comment le g\u00e9ant des parfums Puig compte atteindre les 8 milliards d&rsquo;euros d&rsquo;ici 2032"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le groupe espagnol de beaut\u00e9 <strong>Puig<\/strong>, connu pour ses marques de parfums telles que <strong>Rabanne<\/strong>, <strong>Carolina Herrera<\/strong> et <strong>Jean Paul Gaultier<\/strong>, souhaite porter son chiffre d&rsquo;affaires \u00e0 plus de 8 milliards d&rsquo;euros d&rsquo;ici 2032. Gr\u00e2ce \u00e0 un nouveau plan strat\u00e9gique, le groupe vise une expansion internationale, des marges b\u00e9n\u00e9ficiaires plus \u00e9lev\u00e9es et une place parmi les quatre plus grandes entreprises mondiales de beaut\u00e9 haut de gamme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cro\u00eetre avec des marges plus \u00e9lev\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec son plan strat\u00e9gique \u00ab Vision 2032 \u00bb, Puig place la barre bien plus haut. L\u2019entreprise familiale espagnole, qui a enregistr\u00e9 l\u2019ann\u00e9e derni\u00e8re un chiffre d\u2019affaires de 5,04 milliards d\u2019euros, souhaite franchir la barre des 8 milliards d\u2019euros d\u2019ici 2032. Parall\u00e8lement, la marge EBITDA ajust\u00e9e doit passer de 20,7 % l\u2019ann\u00e9e derni\u00e8re \u00e0 plus de 22,5 % en 2032. Pour y parvenir, le groupe mise sur des \u00e9conomies d\u2019\u00e9chelle, une meilleure int\u00e9gration de ses activit\u00e9s et de nouvelles r\u00e9ductions de co\u00fbts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puig souhaite \u00e9galement figurer d\u2019ici 2032 parmi les quatre principaux acteurs du secteur de la beaut\u00e9 haut de gamme et se hisser au rang des deux premiers acteurs mondiaux du march\u00e9 des parfums. Pour y parvenir, l\u2019entreprise devra cro\u00eetre plus rapidement que le march\u00e9 mondial de la beaut\u00e9 haut de gamme, dont la croissance annuelle est estim\u00e9e entre 4 et 5 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansion internationale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout la croissance internationale qui doit soutenir ces ambitions. Puig souhaite consolider sa position forte en Europe, au Moyen-Orient et en Afrique, ainsi que sa pr\u00e9sence dans le commerce hors taxes. En Am\u00e9rique latine, le groupe souhaite se d\u00e9velopper dans de nouvelles cat\u00e9gories de produits, tandis que les \u00c9tats-Unis et l\u2019Asie-Pacifique constituent d\u2019importants march\u00e9s de croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous souhaitons avant tout concr\u00e9tiser nos ambitions par le biais d\u2019une croissance organique, en renfor\u00e7ant notre portefeuille de marques, en d\u00e9veloppant davantage nos marques strat\u00e9giques et en concentrant nos ressources sur les cat\u00e9gories, les march\u00e9s et les canaux o\u00f9 nous voyons les opportunit\u00e9s de croissance les plus \u00e9videntes \u00bb, d\u00e9clare le PDG Jos\u00e9 Manuel Albesa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le pr\u00e9sident ex\u00e9cutif Marc Puig, l\u2019entreprise aborde cette nouvelle phase de croissance \u00e0 partir d\u2019une position de d\u00e9part solide. \u00ab Aujourd\u2019hui, nous sommes plus forts que jamais au cours de nos plus de 110 ans d\u2019histoire \u00bb, souligne-t-il. Puig a vu son chiffre d\u2019affaires progresser de 5,3 % au cours de l\u2019exercice 2025, pour atteindre 5,04 milliards d\u2019euros, tandis que le r\u00e9sultat net ajust\u00e9 a augment\u00e9 de 6,5 %, \u00e0 587 millions d\u2019euros. L&rsquo;EBITDA ajust\u00e9 a progress\u00e9 de 7,8 % pour atteindre 1,05 milliard d&rsquo;euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe espagnol de beaut\u00e9 Puig, connu pour ses marques de parfums telles que Rabanne, Carolina Herrera et Jean Paul Gaultier, souhaite porter son chiffre d&rsquo;affaires \u00e0 plus de 8 milliards d&rsquo;euros d&rsquo;ici 2032. Gr\u00e2ce \u00e0 un nouveau plan strat\u00e9gique, le groupe vise une expansion internationale, des marges b\u00e9n\u00e9ficiaires plus \u00e9lev\u00e9es et une place parmi les quatre plus grandes entreprises mondiales de beaut\u00e9 haut de gamme.<\/p>\n","protected":false},"author":5,"featured_media":158079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[43],"company":[1957],"topic":[197],"region":[],"class_list":["post-158078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","extra-plus","company-puig","topic-expansie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment le g\u00e9ant des parfums Puig compte atteindre les 8 milliards d&#039;euros d&#039;ici 2032 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/schoonheid-verzorging\/comment-le-geant-des-parfums-puig-compte-atteindre-les-8-milliards-deuros-dici-2032\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment le g\u00e9ant des parfums Puig compte atteindre les 8 milliards d&#039;euros d&#039;ici 2032 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe espagnol de beaut\u00e9 Puig, connu pour ses marques de parfums telles que Rabanne, Carolina Herrera et Jean Paul Gaultier, souhaite porter son chiffre d&#039;affaires \u00e0 plus de 8 milliards d&#039;euros d&#039;ici 2032. 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