{"id":15810,"date":"2016-12-12T13:58:21","date_gmt":"2016-12-12T13:58:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/retaildetail-night-2016-le-compte-rendu-2\/"},"modified":"2016-12-12T13:58:21","modified_gmt":"2016-12-12T13:58:21","slug":"retaildetail-night-2016-le-compte-rendu-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-night-2016-le-compte-rendu-2\/","title":{"rendered":"RetailDetail Night 2016: le compte rendu"},"content":{"rendered":"

Avec des orateurs de prestige et 786 participants au total, la cinqui\u00e8me \u00e9dition de la RetailDetail Night peut \u00eatre\u00a0consid\u00e9r\u00e9e comme un\u00a0‘grand cru’.\u00a0 Ci-dessous, vous trouverez un compte rendu et des photos.<\/p>\n

<\/p>\n

Un regard sur l\u2019avenir<\/h2>\n

Le sc\u00e9nario est connu : apr\u00e8s diff\u00e9rents avant-programmes th\u00e9matiques et une r\u00e9ception festive, le public est attendu dans la grande salle pour assister \u00e0 la s\u00e9ance pl\u00e9ni\u00e8re avec remise de prix, dont nous vous avions d\u00e9j\u00e0 fait part la semaine derni\u00e8re<\/a>.\u00a0 Deux orateurs\u00a0de renom ont tenu un miroir\u00a0aux participants.<\/p>\n

\nIvan Van de Cloot, \u00e9conomiste en chef du groupe de r\u00e9flexion Itinera Institute<\/strong>, nous a propos\u00e9 un regard sur l\u2019avenir.\u00a0 Comment les retailers ressentiront-il l\u2019impact du Brexit, de Trump, de la turbulence chinoise ?\u00a0 Il en a profit\u00e9 pour donner\u00a0quelques bons conseils : la Flandre doit exporter davantage et plus loin,\u00a0car la r\u00e9gion est trop d\u00e9pendante de ses pays limitrophes.\u00a0\u00a0Les retailers ont tout int\u00e9r\u00eat \u00e0\u00a0\u00eatre actifs tant aux Pays-Bas\u00a0qu’en Belgique,\u00a0car lorsque la situation est meilleure dans un pays, elle est souvent moins bonne dans l\u2019autre.<\/p>\n

\nA sa mani\u00e8re inimitable, Gino van Ossel a ensuite pr\u00e9sent\u00e9 une r\u00e9trospective de l\u2019ann\u00e9e retail 2016.\u00a0 Une r\u00e9trospective avec des sentiments mitig\u00e9s puisque l\u2019ann\u00e9e a \u00e9t\u00e9 tr\u00e8s difficile, mais n\u00e9amoins avec une note d’espoir : les retailers continuent d\u2019investir dans l\u2019avenir, le magasin n\u2019est pas mort, et il existe\u00a0 encore des possibilit\u00e9s sur le march\u00e9.<\/p>\n

\u00a0
\nLe mur des m\u00e9dias sociaux<\/h2>\n

L’eye-catcher de la RetailDetail Night fut sans conteste le\u00a0mur des m\u00e9dias sociaux, un grand\u00a0\u00e9cran affichant tous les posts publi\u00e9s sur Facebook, Twitter et Instagram par le biais du hashtag #RDN16.\u00a0 Nous avons encourag\u00e9 les visiteurs \u00e0 participer en envoyant des r\u00e9actions, des photos et des selfies.\u00a0 Avec succ\u00e8s : en partie gr\u00e2ce au mur, le hashtag #RDN16\u00a0a \u00e9t\u00e9\u00a0‘trending’ en Belgique le temps de la soir\u00e9e.\u00a0 Il s\u2019est retrouv\u00e9 dans le top dix des hashtags les plus utilis\u00e9s.<\/p>\n

\nD\u2019autre part, les publications sur le mur ont \u00e9t\u00e9 filtr\u00e9es en direct durant toute la soir\u00e9e, pour \u00e9viter que du contenu inappropri\u00e9 ne s\u2019affiche sur le mur.\u00a0 Avec tous nos remerciements \u00e0 notre partenaire Seenspire <\/a>!<\/p>\n

\u00a0
\nDes images d\u2019ambiance<\/h2>\n

Les photos ci-dessous valent mieux qu\u2019un long discours.\u00a0 La soir\u00e9e de r\u00e9seautage qui a suivi la remise des prix fut tr\u00e8s agr\u00e9able et vous \u00e9tiez en forme !\u00a0 Vous trouverez d\u2019autres photos sur notre page Facebook.\u00a0 La prochaine soir\u00e9e RetailDetail Night aura lieu le jeudi 23 novembre 2017.\u00a0 Bloquez d\u00e9j\u00e0 la date !
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec des orateurs de prestige et 786 participants au total, la cinqui\u00e8me \u00e9dition de la RetailDetail Night peut \u00eatre\u00a0consid\u00e9r\u00e9e comme un\u00a0‘grand cru’.\u00a0 Ci-dessous, vous trouverez un compte rendu et des photos. Un regard sur l\u2019avenir Le sc\u00e9nario est connu : apr\u00e8s diff\u00e9rents avant-programmes th\u00e9matiques et une r\u00e9ception festive, le public est attendu dans la grande […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nRetailDetail Night 2016: le compte rendu - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec des orateurs de prestige et 786 participants au total, la cinqui\u00e8me \u00e9dition de la RetailDetail Night a \u00e0 nouveau connu un grand succ\u00e8s, m\u00eame si ces mots sortent de notre plume. 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