{"id":158107,"date":"2026-10-29T10:52:13","date_gmt":"2026-10-29T09:52:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158107"},"modified":"2026-10-29T10:52:16","modified_gmt":"2026-10-29T09:52:16","slug":"un-ete-prolonge-fait-sonner-la-caisse-chez-magnum","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-ete-prolonge-fait-sonner-la-caisse-chez-magnum\/","title":{"rendered":"L&rsquo;\u00e9t\u00e9 prolong\u00e9 fait sonner la caisse chez Magnum"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le long \u00e9t\u00e9 europ\u00e9en a \u00e9t\u00e9 tr\u00e8s profitable pour<strong> <\/strong>le fabricant de glaces <strong>Magnum<\/strong>. La soci\u00e9t\u00e9 m\u00e8re de Magnum, Cornetto et Ben &amp; Jerry\u2019s a vu son chiffre d\u2019affaires trimestriel progresser de plus de 12 % et revoit \u00e0 la hausse ses pr\u00e9visions annuelles. Cependant, des nuages s\u2019amoncellent \u00e0 l\u2019horizon : les fondateurs de Ben &amp; Jerry\u2019s tentent de s\u00e9parer leur marque du groupe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La glace \u00e0 la pistache fait un tabac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Magnum Ice Cream Company a brillamment surmont\u00e9 son premier \u00e9t\u00e9 en tant qu\u2019entit\u00e9 ind\u00e9pendante. Au troisi\u00e8me trimestre, le chiffre d\u2019affaires a progress\u00e9 de 12,1 % pour atteindre 2,51 milliards d\u2019euros. La croissance organique, hors effets de change et acquisitions, s\u2019est \u00e9lev\u00e9e \u00e0 9,6 %. Le groupe de glaces a ainsi largement d\u00e9pass\u00e9 les pr\u00e9visions des analystes, qui tablaient sur 4,6 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La saison estivale exceptionnellement longue en Europe a donn\u00e9 un coup de fouet aux ventes. Selon Magnum, les conditions m\u00e9t\u00e9orologiques favorables auraient contribu\u00e9 \u00e0 hauteur de 2 \u00e0 3 points de pourcentage \u00e0 la croissance trimestrielle. Mais les marques elles-m\u00eames ont \u00e9galement affich\u00e9 de solides performances : les volumes vendus ont augment\u00e9 de 7,3 %, tandis que les hausses de prix ont g\u00e9n\u00e9r\u00e9 2,2 % de chiffre d\u2019affaires suppl\u00e9mentaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Magnum a particuli\u00e8rement su s\u00e9duire les consommateurs. La marque a enregistr\u00e9 une croissance \u00e0 deux chiffres, avec de solides performances en Turquie, en France, au Royaume-Uni et au Mexique. Le produit phare a \u00e9t\u00e9 Magnum La Pistache, qui, selon le groupe, est l\u2019innovation glac\u00e9e la plus r\u00e9ussie de la saison. Cornetto a \u00e9galement connu une forte croissance, tandis que Ben &amp; Jerry\u2019s a vu son chiffre d\u2019affaires augmenter de plus de 9 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelle tentative de rachat de Ben &amp; Jerry\u2019s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces excellents r\u00e9sultats estivaux donnent \u00e0 Magnum suffisamment de confiance pour revoir \u00e0 la hausse ses pr\u00e9visions de croissance pour l\u2019ensemble de l\u2019ann\u00e9e 2026. L\u2019entreprise table d\u00e9sormais sur une croissance organique de son chiffre d\u2019affaires d\u2019environ 5,5 %, contre une pr\u00e9vision ant\u00e9rieure comprise entre 3 % et 5 %. Les pr\u00e9visions de b\u00e9n\u00e9fices restent toutefois inchang\u00e9es. La hausse des co\u00fbts, notamment ceux de l\u2019\u00e9nergie et des mati\u00e8res premi\u00e8res, p\u00e8se sur les marges. Magnum tente de faire face \u00e0 ces difficult\u00e9s gr\u00e2ce \u00e0 un programme d\u2019\u00e9conomies qui devrait rapporter environ 500 millions d\u2019euros d\u2019ici 2028.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ben Cohen et Jerry Greenfield, les fondateurs de Ben &amp; Jerry\u2019s, continuent \u00e9galement de donner du fil \u00e0 retordre \u00e0 la direction. Selon le Wall Street Journal, ils auraient eu des discussions avec Pete Stavros, un dirigeant de la soci\u00e9t\u00e9 d\u2019investissement KKR. Ils \u00e9tudient <a href=\"https:\/\/www.wsj.com\/business\/deals\/ben-jerrys-founders-have-been-exploring-deal-with-kkr-executive-8a9572de\">un montage dans lequel les employ\u00e9s deviendraient copropri\u00e9taires de la marque de glaces<\/a>. Les fondateurs esp\u00e8rent ainsi pr\u00e9server la mission sociale et l\u2019ind\u00e9pendance de Ben &amp; Jerry\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais Magnum ne veut rien savoir de tout cela. Le groupe insiste sur le fait que \u00ab Ben &amp; Jerry\u2019s n\u2019est pas \u00e0 vendre \u00bb. Selon Magnum, une scission augmenterait les co\u00fbts, limiterait les investissements dans les objectifs sociaux et entra\u00eenerait une hausse des prix \u00e0 la consommation. Ce conflit dure depuis un certain temps d\u00e9j\u00e0. Les fondateurs et le conseil d\u2019administration ind\u00e9pendant de Ben &amp; Jerry\u2019s sont r\u00e9guli\u00e8rement en d\u00e9saccord avec leur soci\u00e9t\u00e9 m\u00e8re sur des questions politiques et sociales. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le long \u00e9t\u00e9 europ\u00e9en a \u00e9t\u00e9 tr\u00e8s profitable pour le fabricant de glaces Magnum. La soci\u00e9t\u00e9 m\u00e8re de Magnum, Cornetto et Ben &amp; Jerry\u2019s a vu son chiffre d\u2019affaires trimestriel progresser de plus de 12 % et revoit \u00e0 la hausse ses pr\u00e9visions annuelles. Cependant, des nuages s\u2019amoncellent \u00e0 l\u2019horizon : les fondateurs de Ben &amp; Jerry\u2019s tentent de s\u00e9parer leur marque du groupe.<\/p>\n","protected":false},"author":5,"featured_media":158108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[755,1813],"topic":[282,266],"region":[],"class_list":["post-158107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ben-jerrys","company-magnum-ice-cream-company","topic-acquisition","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e9t\u00e9 prolong\u00e9 fait sonner la caisse chez Magnum - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-ete-prolonge-fait-sonner-la-caisse-chez-magnum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9t\u00e9 prolong\u00e9 fait sonner la caisse chez Magnum - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le long \u00e9t\u00e9 europ\u00e9en a \u00e9t\u00e9 tr\u00e8s profitable pour le fabricant de glaces Magnum. La soci\u00e9t\u00e9 m\u00e8re de Magnum, Cornetto et Ben &amp; Jerry\u2019s a vu son chiffre d\u2019affaires trimestriel progresser de plus de 12 % et revoit \u00e0 la hausse ses pr\u00e9visions annuelles. 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