{"id":158113,"date":"2026-10-29T12:32:09","date_gmt":"2026-10-29T11:32:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158113"},"modified":"2026-10-29T12:32:21","modified_gmt":"2026-10-29T11:32:21","slug":"la-biere-sans-alcool-aide-ab-inbev-a-surmonter-la-gueule-de-bois-chinoise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-sans-alcool-aide-ab-inbev-a-surmonter-la-gueule-de-bois-chinoise\/","title":{"rendered":"La bi\u00e8re sans alcool aide AB InBev \u00e0 surmonter la \u00ab gueule de bois \u00bb chinoise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, <strong>AB InBev<\/strong> a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Le plus grand brasseur mondial profite de la forte demande en bi\u00e8re sans alcool, en cocktails pr\u00eats \u00e0 boire et en ses grandes marques internationales. En Chine, les ventes ont toutefois chut\u00e9 de pr\u00e8s de 17 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La bi\u00e8re sans alcool affiche une croissance de 35 %<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le brasseur belgo-br\u00e9silien a vu son chiffre d\u2019affaires progresser de 4,9 % pour atteindre 16,5 milliards de dollars (14,8 milliards d\u2019euros), m\u00eame si les volumes vendus \u00e0 l\u2019\u00e9chelle mondiale n\u2019ont augment\u00e9 que de 0,4 %. Le r\u00e9sultat d\u2019exploitation avant amortissements (EBITDA) a augment\u00e9 de 3,9 % pour s\u2019\u00e9tablir \u00e0 6 milliards de dollars (environ 5,4 milliards d\u2019euros).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bi\u00e8re sans alcool, en particulier, affiche de bons r\u00e9sultats, avec une hausse de son chiffre d\u2019affaires de pas moins de 35 %. Les boissons rafra\u00eechissantes, les boissons \u00e9nergisantes et les cocktails pr\u00eats \u00e0 boire gagnent \u00e9galement du terrain. Le chiffre d\u2019affaires des boissons autres que la bi\u00e8re a augment\u00e9 de 4 %. Selon le PDG Michel Doukeris, les marques internationales telles que Corona, Stella Artois et Budweiser continuent \u00e9galement d\u2019attirer les consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Chine opte pour la concurrence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Chine, tant le chiffre d\u2019affaires que les volumes vendus ont recul\u00e9 de 16,8 %, tandis que les b\u00e9n\u00e9fices ont chut\u00e9 de 30,5 %. AB InBev invoque la faiblesse du march\u00e9 de la restauration et les mauvaises conditions m\u00e9t\u00e9orologiques estivales, mais les probl\u00e8mes sont plus profonds. En raison de l\u2019incertitude \u00e9conomique, les consommateurs chinois fr\u00e9quentent moins les caf\u00e9s et les restaurants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela affecte particuli\u00e8rement le brasseur, car, avec ses marques haut de gamme, il d\u00e9pend fortement du secteur de la restauration, plus on\u00e9reux, dans les grandes villes. La transition vers les supermarch\u00e9s et d\u2019autres canaux de vente s\u2019av\u00e8re difficile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le contraste avec son concurrent <strong>Heineken<\/strong>, qui <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-wint-weer-terrein-met-alcoholvrij-bier-en-tempo\/\">a enregistr\u00e9 une croissance en volume d\u2019environ 25 % en Chine<\/a>, est frappant. <strong>Carlsberg <\/strong>rencontre \u00e9galement des difficult\u00e9s, avec une baisse de volume de 6,7 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;Am\u00e9rique latine compense ces difficult\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aux \u00c9tats-Unis \u00e9galement, les ventes restent sous pression. Le chiffre d\u2019affaires y a baiss\u00e9 de 1,2 % et le r\u00e9sultat d\u2019exploitation de 4 %, contrairement aux solides performances enregistr\u00e9es en Am\u00e9rique latine. Au Br\u00e9sil, le chiffre d\u2019affaires a progress\u00e9 de 5,3 % et le r\u00e9sultat d\u2019exploitation de 6,1 %. Au Mexique et en Colombie, AB InBev a m\u00eame enregistr\u00e9 une croissance de son r\u00e9sultat sup\u00e9rieure \u00e0 10 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 ces revers, le brasseur maintient ses pr\u00e9visions annuelles, qui tablent sur une croissance de 4 \u00e0 8 % du r\u00e9sultat d&rsquo;exploitation avant amortissements. Sur les neuf premiers mois, cette croissance s&rsquo;\u00e9l\u00e8ve \u00e0 5 %. Cependant, un groupe de hackers affirme avoir vol\u00e9 3,9 gigaoctets de donn\u00e9es \u00e0 AB InBev et r\u00e9clame des millions de ran\u00e7on en bitcoins, mais le brasseur n&rsquo;a pas encore confirm\u00e9 cette fuite de donn\u00e9es pr\u00e9sum\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au troisi\u00e8me trimestre, AB InBev a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Le plus grand brasseur mondial profite de la forte demande en bi\u00e8re sans alcool, en cocktails pr\u00eats \u00e0 boire et de ses grandes marques internationales. En Chine, les ventes ont toutefois chut\u00e9 de pr\u00e8s de 17 %.<\/p>\n","protected":false},"author":5,"featured_media":158114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736,780],"people":[],"extra":[43],"company":[241],"topic":[266],"region":[226],"class_list":["post-158113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","tag-biere","extra-plus","company-ab-inbev","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bi\u00e8re sans alcool aide AB InBev \u00e0 surmonter la \u00ab gueule de bois \u00bb chinoise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-sans-alcool-aide-ab-inbev-a-surmonter-la-gueule-de-bois-chinoise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bi\u00e8re sans alcool aide AB InBev \u00e0 surmonter la \u00ab gueule de bois \u00bb chinoise - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au troisi\u00e8me trimestre, AB InBev a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. 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