{"id":158146,"date":"2026-10-29T14:34:41","date_gmt":"2026-10-29T13:34:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158146"},"modified":"2026-10-29T14:34:43","modified_gmt":"2026-10-29T13:34:43","slug":"henkel-est-en-pleine-ascension-mais-ses-benefices-ne-se-concretisent-pas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/henkel-est-en-pleine-ascension-mais-ses-benefices-ne-se-concretisent-pas\/","title":{"rendered":"Henkel est en pleine ascension, mais ses b\u00e9n\u00e9fices ne se concr\u00e9tisent pas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Henkel<\/strong>, le fabricant allemand des marques <strong>Persil<\/strong>, <strong>Schwarzkopf <\/strong>et <strong>Pritt<\/strong>, conna\u00eet une croissance bien plus rapide que pr\u00e9vu et revoit \u00e0 la hausse ses pr\u00e9visions annuelles. Toutefois, la forte hausse des prix des mati\u00e8res premi\u00e8res menace de grignoter ses marges b\u00e9n\u00e9ficiaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persil et Schwarzkopf ont le vent en poupe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, Henkel a enregistr\u00e9 une hausse de son chiffre d&rsquo;affaires de 11 %, \u00e0 5,71 milliards d&rsquo;euros. Fait marquant : la croissance de Henkel ne repose pas exclusivement sur la hausse des prix. Celle-ci a certes contribu\u00e9 \u00e0 hauteur de 5,4 points de pourcentage \u00e0 la croissance du chiffre d&rsquo;affaires, mais les volumes vendus ont \u00e9galement augment\u00e9 de 1,1 %. Les consommateurs et les clients industriels continuent donc d&rsquo;acheter, malgr\u00e9 les hausses de prix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La division grand public, qui regroupe des marques telles que Persil, Schwarzkopf et Fa, a enregistr\u00e9 une croissance organique de 4,8 % et un chiffre d&rsquo;affaires de 2,64 milliards d&rsquo;euros. \u00ab Nos solides performances au troisi\u00e8me trimestre soulignent une nouvelle fois que nous mettons en \u0153uvre de mani\u00e8re coh\u00e9rente notre strat\u00e9gie de croissance cibl\u00e9e \u00bb, d\u00e9clare Carsten Knobel, PDG. \u00ab Dans un environnement de march\u00e9 qui reste difficile, nous avons r\u00e9alis\u00e9 une croissance organique du chiffre d\u2019affaires particuli\u00e8rement forte. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les mati\u00e8res premi\u00e8res risque de venir g\u00e2cher la f\u00eate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces solides performances donnent \u00e0 Henkel la confiance n\u00e9cessaire pour relever la barre pour 2026. Le groupe table d\u00e9sormais sur une croissance organique du chiffre d\u2019affaires comprise entre 3 % et 4 %, contre une pr\u00e9vision ant\u00e9rieure de 1,5 % \u00e0 3,5 %. C\u2019est surtout la division industrielle qui devrait faire la diff\u00e9rence, avec une croissance attendue de 4,5 % \u00e0 5,5 %. Pour les marques grand public, l\u2019objectif est fix\u00e9 entre 1,5 % et 2,5 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais derri\u00e8re ces chiffres de chiffre d&rsquo;affaires solides se cache une mauvaise nouvelle : Henkel pr\u00e9voit une hausse des prix des mati\u00e8res premi\u00e8res d&rsquo;environ 10 % cette ann\u00e9e. Ce chiffre est sup\u00e9rieur \u00e0 ce que le groupe avait initialement pr\u00e9vu et risque de grignoter une partie des gains de chiffre d&rsquo;affaires. Henkel vise donc une marge op\u00e9rationnelle ajust\u00e9e d&rsquo;environ 15 %, contre une fourchette pr\u00e9c\u00e9dente de 14,5 % \u00e0 16 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Henkel, le fabricant allemand des marques Persil, Schwarzkopf et Pritt, conna\u00eet une croissance bien plus rapide que pr\u00e9vu et revoit \u00e0 la hausse ses pr\u00e9visions annuelles. Toutefois, la forte hausse des prix des mati\u00e8res premi\u00e8res menace de grignoter ses marges b\u00e9n\u00e9ficiaires.<\/p>\n","protected":false},"author":5,"featured_media":158147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[330],"topic":[266],"region":[470],"class_list":["post-158146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-henkel","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Henkel est en pleine ascension, mais ses b\u00e9n\u00e9fices ne se concr\u00e9tisent pas - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/henkel-est-en-pleine-ascension-mais-ses-benefices-ne-se-concretisent-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Henkel est en pleine ascension, mais ses b\u00e9n\u00e9fices ne se concr\u00e9tisent pas - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Henkel, le fabricant allemand des marques Persil, Schwarzkopf et Pritt, conna\u00eet une croissance bien plus rapide que pr\u00e9vu et revoit \u00e0 la hausse ses pr\u00e9visions annuelles. 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