{"id":158164,"date":"2026-10-29T16:21:14","date_gmt":"2026-10-29T15:21:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158164"},"modified":"2026-10-29T16:21:16","modified_gmt":"2026-10-29T15:21:16","slug":"comment-lieven-vanlommel-foodmaker-prepare-le-mcdonalds-vert","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-lieven-vanlommel-foodmaker-prepare-le-mcdonalds-vert\/","title":{"rendered":"Comment Lieven Vanlommel (Foodmaker) pr\u00e9pare le \u00ab McDonald\u2019s vert \u00bb"},"content":{"rendered":"\n

Foodmaker <\/strong>conna\u00eet une croissance <\/strong>si rapide dans les supermarch\u00e9s que la capacit\u00e9 de production peine \u00e0 suivre la demande. Pourtant, le fondateur et PDG Lieven Vanlommel souhaite d\u00e9sormais se concentrer principalement sur le d\u00e9veloppement d\u2019une cha\u00eene de restaurants internationale. Avec le soutien de l\u2019investisseur Kharis Capital<\/strong>, il esp\u00e8re concr\u00e9tiser son r\u00eave de faire de Foodmaker le \u00ab McDonald\u2019s vert \u00bb.<\/p>\n\n\n\n

Qui ne tente rien n\u2019a rien<\/h2>\n\n\n\n

Lieven Vanlommel n\u2019a gu\u00e8re de patience pour les entrepreneurs qui, par crainte de l\u2019\u00e9chec, pr\u00e9f\u00e8rent ne rien tenter. Dans son livre r\u00e9cemment publi\u00e9, Sans Filtre<\/em>, le fondateur de Foodmaker revient sur pr\u00e8s de trente ans d\u2019entrepreneuriat, marqu\u00e9s par des d\u00e9cisions audacieuses, des risques financiers et des rebondissements inattendus. Sa principale le\u00e7on ? Il la partagera en exclusivit\u00e9 lors de la RetailDetail Night, le 19 novembre.<\/a><\/p>\n\n\n\n

Ainsi, Foodmaker a lanc\u00e9 d\u00e8s 2011 des repas pour sportifs, mais le concept n\u2019a pas rencontr\u00e9 le succ\u00e8s escompt\u00e9 au d\u00e9part. Quinze ans plus tard, selon Vanlommel, l\u2019entreprise en a vendu deux millions. \u00ab Si vous dites que vous ne ferez plus jamais quelque chose parce que \u00e7a n\u2019a pas march\u00e9 une fois, vous ne pourrez plus rien changer. \u00bb <\/p>\n\n\n\n

Cette conviction est \u00e9galement \u00e0 la base de la prochaine phase de croissance. Avec Kharis Capital, le groupe d\u2019investissement \u00e0 l\u2019origine notamment de Burger King, Quick et O\u2019Tacos, Foodmaker s\u2019est associ\u00e9 l\u2019ann\u00e9e derni\u00e8re \u00e0 un partenaire qui doit aider l\u2019entreprise \u00e0 conqu\u00e9rir le march\u00e9 europ\u00e9en de la restauration.<\/p>\n\n\n\n

\u00ab Ils peuvent faire ce que je ne peux pas faire \u00bb<\/h2>\n\n\n\n

Vanlommel ne voit absolument aucune contradiction dans le fait qu\u2019un pionnier de l\u2019alimentation saine s\u2019associe \u00e0 un investisseur qui s\u2019est fait un nom gr\u00e2ce \u00e0 des concepts de fast-food classiques. Au contraire : il consid\u00e8re cela comme une \u00e9tape logique. L\u2019ambition reste d\u2019ouvrir au moins une centaine de Foodmaker Caf\u00e9s en Europe. La collaboration doit surtout permettre d\u2019acc\u00e9l\u00e9rer la recherche d\u2019emplacements adapt\u00e9s et de franchis\u00e9s.<\/p>\n\n\n\n

\u00ab Je veux devenir le McDonald\u2019s vert. Eux aussi, avec leurs concepts, veulent tous devenir des McDonald\u2019s. Alors pourquoi ne pas collaborer ? \u00bb, raisonne-t-il. \u00ab Je compte aujourd\u2019hui 26 restaurants en Europe, ce qui m\u2019a pris pr\u00e8s de vingt ans. Eux en ont ouvert 1 500. Il est donc clair qu\u2019ils sont capables de faire quelque chose que je ne peux pas faire aujourd\u2019hui. Il faut savoir ce dans quoi on excelle et o\u00f9 l\u2019on a besoin d\u2019aide. \u00bb<\/p>\n\n\n\n

Les supermarch\u00e9s se d\u00e9veloppent plus vite que la production<\/h2>\n\n\n\n

Bien que les ambitions dans le secteur de la restauration retiennent l\u2019attention, la grande distribution reste pour l\u2019instant de loin le principal moteur de croissance. Foodmaker fournit des plats frais notamment \u00e0 Delhaize en Belgique, \u00e0 Jumbo aux Pays-Bas et \u00e0 de grandes cha\u00eenes de supermarch\u00e9s en France (Monoprix), en Allemagne (Rewe) et en Autriche (Billa).<\/p>\n\n\n\n

Et ces activit\u00e9s connaissent une forte croissance, souligne Vanlommel. Il cite des taux de croissance de 40 % en France, de 40 \u00e0 50 % en Allemagne et m\u00eame de 298 % aux Pays-Bas. En Belgique aussi, les ventes progressent fortement. Seule la production constitue un goulot d\u2019\u00e9tranglement : \u00ab Nous sommes d\u00e9sormais pr\u00e9sents dans un millier de supermarch\u00e9s en Autriche. Je ne peux tout simplement pas produire plus que ce que nous produisons aujourd\u2019hui. \u00bb<\/p>\n\n\n\n

Le fabricant agrandit donc son site de production \u00e0 Westerlo. L\u2019entreprise souhaite y doubler sa capacit\u00e9. D\u2019ici l\u00e0, Foodmaker doit se montrer s\u00e9lectif face aux nouvelles opportunit\u00e9s de croissance. \u00ab Si j\u2019ouvre dix caf\u00e9s demain, cela repr\u00e9sente deux mille repas suppl\u00e9mentaires par jour. Pour notre production, c\u2019est relativement peu. Mais nous lancer dans un nouveau pays, cela ne se fait pas du jour au lendemain. \u00bb<\/p>\n\n\n\n

La durabilit\u00e9 ne doit pas toujours \u00eatre synonyme de rentabilit\u00e9<\/h2>\n\n\n\n

Parall\u00e8lement, l\u2019entrepreneur investit \u00e9galement dans des activit\u00e9s dont le rendement financier est moins \u00e9vident. Foodmaker dispose de sa propre exploitation agricole biologique, exp\u00e9rimente des ingr\u00e9dients cultiv\u00e9s localement tels que le gingembre et commercialise des produits d\u00e9riv\u00e9s Foodmaker que l\u2019entreprise fait fabriquer au Portugal.<\/p>\n\n\n\n

Vanlommel consid\u00e8re ces initiatives comme le prolongement de sa philosophie d\u2019entreprise. \u00ab Si je souhaite soutenir la soci\u00e9t\u00e9 gr\u00e2ce \u00e0 ma propre ferme biologique, cela peut co\u00fbter de l\u2019argent. Je veux d\u00e9montrer qu\u2019il est possible de faire les choses autrement. \u00bb<\/p>\n\n\n\n

Il en va de m\u00eame pour la collaboration avec des sportifs de haut niveau. Foodmaker travaille depuis des ann\u00e9es avec, entre autres, Tom Boonen et Vincent Kompany. C\u2019est surtout ce dernier qui doit d\u00e9sormais faire conna\u00eetre la marque en Allemagne. Selon Vanlommel, cette approche fonctionne mieux que la publicit\u00e9 classique.<\/p>\n\n\n\n

\u00ab Nous aidons Vincent et son organisation BX Brussels depuis 2013 \u00e0 permettre \u00e0 des enfants issus de milieux d\u00e9favoris\u00e9s d\u2019avoir acc\u00e8s \u00e0 une alimentation saine et au sport. S\u2019il nous aide aujourd\u2019hui \u00e0 faire conna\u00eetre Foodmaker en Allemagne, c\u2019est tout \u00e0 fait authentique. \u00bb<\/p>\n\n\n\n

Le premier chapitre vient \u00e0 peine d\u2019\u00eatre \u00e9crit<\/h2>\n\n\n\n

Malgr\u00e9 la croissance, le nouveau si\u00e8ge social et les ambitions internationales, Vanlommel ne consid\u00e8re en aucun cas l\u2019\u0153uvre de sa vie comme achev\u00e9e. Il qualifie express\u00e9ment son livre de premier chapitre de son histoire d\u2019entrepreneur. \u00ab Tout ce dont j\u2019ai jamais r\u00eav\u00e9 a d\u00e9j\u00e0 pris une ampleur que je n\u2019aurais jamais imagin\u00e9e. Mais nous sommes aujourd\u2019hui pr\u00e9sents dans six ou sept pays, alors que l\u2019Europe en compte plus de trente. Il reste encore beaucoup \u00e0 faire. \u00bb<\/p>\n\n\n\n

Pourtant, le plus grand d\u00e9fi reste le m\u00eame que lors de l\u2019ouverture de sa premi\u00e8re boutique de salades \u00e0 Anvers : convaincre le plus grand nombre de personnes possible de manger plus sainement. Vanlommel ne sait pas non plus si Foodmaker deviendra finalement le \u00ab McDonald\u2019s vert \u00bb de l\u2019Europe. Mais il ne manque pas d\u2019ambition. \u00ab Tout peut arriver. Soit nous en faisons une entreprise formidable, soit \u00e7a tourne mal. Mais si on n\u2019essaie pas, on ne le saura jamais. \u00bb<\/p>\n\n\n\n

Lieven Vanlommel ne se contentera pas de prendre la parole lors du programme de la soir\u00e9e RetailDetail Night le 19 novembre<\/strong>: il donnera \u00e9galement un avant-go\u00fbt concret de son esprit d\u2019entreprise avec un menu de luxe sp\u00e9cialement cr\u00e9\u00e9 pour l\u2019occasion. Chaque participant repartira en outre avec un exemplaire de son tout nouveau livre, Sans Filtre<\/em>.<\/p>\n\n\n\n

\n
D\u00e9couvrez ici qui d\u2019autre montera sur sc\u00e8ne lors de la RetailDetail Night le 19\/11 \u00e0 Bruxelles<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Foodmaker conna\u00eet une croissance si rapide dans les supermarch\u00e9s que la capacit\u00e9 de production peine \u00e0 suivre la demande. Pourtant, le fondateur et PDG Lieven Vanlommel souhaite d\u00e9sormais se concentrer principalement sur le d\u00e9veloppement d’une cha\u00eene de restaurants internationale. Avec le soutien de l’investisseur Kharis Capital, il esp\u00e8re concr\u00e9tiser son r\u00eave de faire de Foodmaker le \u00ab McDonald’s vert \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":158165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[2143],"extra":[],"company":[1062],"topic":[643,894],"region":[226],"class_list":["post-158164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-lieven-vanlommel","company-foodmaker","topic-interview","topic-retaildetail-night","region-belgique"],"acf":[],"yoast_head":"\nComment Lieven Vanlommel (Foodmaker) pr\u00e9pare le \u00ab McDonald\u2019s vert \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comment-lieven-vanlommel-foodmaker-prepare-le-mcdonalds-vert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Lieven Vanlommel (Foodmaker) pr\u00e9pare le \u00ab McDonald\u2019s vert \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Foodmaker conna\u00eet une croissance si rapide dans les supermarch\u00e9s que la capacit\u00e9 de production peine \u00e0 suivre la demande. 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