{"id":158170,"date":"2026-10-30T09:27:12","date_gmt":"2026-10-30T08:27:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158170"},"modified":"2026-10-30T09:27:15","modified_gmt":"2026-10-30T08:27:15","slug":"la-baisse-du-prix-du-cacao-ravive-linteret-des-consommateurs-pour-mondelez","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-baisse-du-prix-du-cacao-ravive-linteret-des-consommateurs-pour-mondelez\/","title":{"rendered":"La baisse du prix du cacao ravive l&rsquo;int\u00e9r\u00eat des consommateurs pour Mondelez"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s des ann\u00e9es de prix exorbitants du cacao et de fortes hausses de prix, <strong>Mondelez <\/strong>constate une reprise des volumes : le fabricant des marques Oreo, C\u00f4te d&rsquo;Or et Toblerone renoue avec la croissance en vendant davantage, plut\u00f4t qu&rsquo;en se contentant d&rsquo;augmenter ses prix. Le PDG Dirk Van de Put reste toutefois prudent : les consommateurs am\u00e9ricains, en particulier, continuent de serrer les cordons de leur bourse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les consommateurs ach\u00e8tent davantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La crise du cacao semble enfin perdre de son acuit\u00e9 pour Mondelez. Gr\u00e2ce \u00e0 la baisse des co\u00fbts des mati\u00e8res premi\u00e8res et \u00e0 la reprise des ventes, le g\u00e9ant des snacks a d\u00e9pass\u00e9 les pr\u00e9visions de b\u00e9n\u00e9fices des analystes au troisi\u00e8me trimestre. Le b\u00e9n\u00e9fice ajust\u00e9 s\u2019est \u00e9lev\u00e9 \u00e0 78 cents (70 centimes d\u2019euro) par action, contre une pr\u00e9vision de 71 cents (64 centimes d\u2019euro).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d\u2019affaires a progress\u00e9 de 2,1 % en croissance organique, mais c\u2019est surtout la composition de cette croissance qui incite \u00e0 l\u2019optimisme. Alors que les hausses de prix avaient d\u00fb venir \u00e0 la rescousse du chiffre d\u2019affaires ces derni\u00e8res ann\u00e9es, les consommateurs ach\u00e8tent \u00e0 nouveau davantage de produits. Les volumes et le mix-produits ont contribu\u00e9 \u00e0 hauteur de 1,8 point de pourcentage \u00e0 la croissance, contre seulement 0,3 point de pourcentage provenant des hausses de prix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais tout ne se passe pas aussi bien partout. L\u2019Am\u00e9rique latine a enregistr\u00e9 une croissance de son chiffre d\u2019affaires de 12 % et l\u2019Asie, le Moyen-Orient et l\u2019Afrique ont progress\u00e9 de 8,2 %. En Europe, en revanche, le chiffre d\u2019affaires a recul\u00e9 de 3,3 %. L\u2019Am\u00e9rique du Nord a vu sa croissance se limiter \u00e0 1,1 %, m\u00eame si les volumes de vente s\u2019y sont stabilis\u00e9s apr\u00e8s un recul l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le consommateur am\u00e9ricain continue de se restreindre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Van de Put pr\u00e9vient que le consommateur am\u00e9ricain conna\u00eet toujours des difficult\u00e9s. Les prix \u00e9lev\u00e9s de l\u2019\u00e9nergie et du carburant grignotent le budget disponible, ce qui fait que les snacks disparaissent plus rapidement de la liste des courses. Le concurrent <strong>Hershey <\/strong>craint m\u00eame que <a href=\"https:\/\/www.reuters.com\/business\/retail-consumer\/mondelez-misses-third-quarter-sales-estimates-2026-10-29\/\">l\u2019inflation ne p\u00e8se sur les ventes de bonbons \u00e0 l\u2019occasion d\u2019Halloween<\/a>, selon Reuters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mondelez cherche quant \u00e0 lui de nouvelles opportunit\u00e9s de croissance au-del\u00e0 des barres chocolat\u00e9es et des biscuits classiques. Le groupe rach\u00e8te Undercover Snacks, un fabricant de snacks au quinoa enrob\u00e9s de chocolat. Il entend ainsi s\u2019imposer davantage sur le march\u00e9 des snacks alliant plaisir gustatif et image plus saine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s des ann\u00e9es marqu\u00e9es par des prix du cacao exorbitants et de fortes hausses de prix, Mondelez constate une reprise des volumes : le fabricant des marques Oreo, C\u00f4te d&rsquo;Or et Toblerone renoue avec la croissance en augmentant ses ventes, plut\u00f4t qu&rsquo;en se contentant d&rsquo;augmenter ses prix. Le PDG Dirk Van de Put reste toutefois prudent : les consommateurs am\u00e9ricains, en particulier, continuent de serrer les cordons de la bourse.<\/p>\n","protected":false},"author":5,"featured_media":158171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[251],"topic":[266],"region":[],"class_list":["post-158170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-mondelez","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La baisse du prix du cacao ravive l&#039;int\u00e9r\u00eat des consommateurs pour Mondelez - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-baisse-du-prix-du-cacao-ravive-linteret-des-consommateurs-pour-mondelez\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La baisse du prix du cacao ravive l&#039;int\u00e9r\u00eat des consommateurs pour Mondelez - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s des ann\u00e9es marqu\u00e9es par des prix du cacao exorbitants et de fortes hausses de prix, Mondelez constate une reprise des volumes : le fabricant des marques Oreo, C\u00f4te d&#039;Or et Toblerone renoue avec la croissance en augmentant ses ventes, plut\u00f4t qu&#039;en se contentant d&#039;augmenter ses prix. 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