{"id":158228,"date":"2026-10-30T14:10:40","date_gmt":"2026-10-30T13:10:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158228"},"modified":"2026-10-30T14:10:43","modified_gmt":"2026-10-30T13:10:43","slug":"ava-sinstalle-dans-les-centres-villes-avec-trois-boutiques-ephemeres-de-noel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ava-sinstalle-dans-les-centres-villes-avec-trois-boutiques-ephemeres-de-noel\/","title":{"rendered":"AVA s&rsquo;installe dans les centres-villes avec trois boutiques \u00e9ph\u00e9m\u00e8res de No\u00ebl"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>AVA <\/strong>ouvre<strong> <\/strong>trois boutiques \u00e9ph\u00e9m\u00e8res de No\u00ebl dans les semaines \u00e0 venir \u00e0 Anvers, Bruxelles et Genk. Le d\u00e9taillant belge choisit d\u00e9lib\u00e9r\u00e9ment des emplacements urbains tr\u00e8s fr\u00e9quent\u00e9s et utilise ces boutiques \u00e9ph\u00e9m\u00e8res comme terrain d&rsquo;essai pour des concepts de magasins plus compacts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toucher de nouveaux clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le samedi 31 octobre, AVA ouvrira sa premi\u00e8re boutique \u00e9ph\u00e9m\u00e8re de No\u00ebl \u00e0 la Stadsfeestzaal d\u2019Anvers, sur le Meir. Bruxelles suivra le 2 novembre sur l\u2019avenue Anspach, puis Genk le 14 novembre au Shopping 1. Ces trois boutiques \u00e9ph\u00e9m\u00e8res ont une superficie moyenne de 230 m\u00b2 et proposent chacune plus de 1 200 articles de No\u00ebl diff\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gamme se concentre sur les d\u00e9corations de No\u00ebl, les bougies, le papier cadeau et les nappes de f\u00eate. Pour les articles plus volumineux, tels que les sapins de No\u00ebl artificiels et les guirlandes lumineuses, AVA renvoie ses clients vers ses 53 magasins permanents et sa boutique en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un terrain d&rsquo;exp\u00e9rimentation pour les magasins en centre-ville<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plus remarquable encore que la gamme de No\u00ebl est le choix des emplacements. AVA implantait traditionnellement ses magasins le long des grands axes d\u2019acc\u00e8s, mais se tourne d\u00e9sormais r\u00e9solument vers le centre-ville. Le d\u00e9taillant exp\u00e9rimente d\u00e9j\u00e0 un concept urbain plus compact, notamment \u00e0 Louvain. \u00ab Nous optons r\u00e9solument pour des emplacements de premier choix dans le c\u0153ur de la ville. Nous rapprochons ainsi encore davantage la magie de No\u00ebl de nos clients \u00bb, explique la co-PDG Fay Van Weddingen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces boutiques \u00e9ph\u00e9m\u00e8res ne servent pas uniquement \u00e0 attirer davantage de clients. AVA souhaite \u00e9galement \u00e9tudier comment adapter son concept de magasin \u00e0 l\u2019\u00e9volution des comportements des consommateurs. \u00ab Aujourd\u2019hui, le consommateur appr\u00e9hende cette accessibilit\u00e9 diff\u00e9remment d\u2019il y a, disons, dix ans. En tant qu\u2019organisation, nous devons nous y adapter \u00bb, ajoute Mme Van Weddingen. Selon la dirigeante, ces boutiques \u00e9ph\u00e9m\u00e8res fournissent des informations pr\u00e9cieuses sur la logistique, le service client et l\u2019am\u00e9nagement des magasins, ce qui pourrait constituer un tremplin vers un d\u00e9ploiement plus large de magasins urbains compacts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de crainte de cannibalisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AVA ne s\u2019attend pas \u00e0 ce que ces implantations temporaires grignotent le chiffre d\u2019affaires des magasins existants. Le d\u00e9taillant vise une client\u00e8le diff\u00e9rente et compl\u00e9mentaire : des consommateurs qui, lors de leurs achats en centre-ville, entrent spontan\u00e9ment dans le magasin, mais qui ne se rendraient pas n\u00e9cessairement dans un magasin AVA classique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le personnel des magasins AVA situ\u00e9s \u00e0 proximit\u00e9 participe \u00e0 la mise en place et \u00e0 l\u2019exploitation de ces points de vente. La cha\u00eene souhaite ainsi conserver, m\u00eame dans le cadre de ce concept temporaire, ses conseils et son service habituels. Pendant la p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e, AVA pr\u00e9voit \u00e9galement des ouvertures suppl\u00e9mentaires le dimanche dans plusieurs magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVA va ouvrir trois boutiques \u00e9ph\u00e9m\u00e8res de No\u00ebl dans les semaines \u00e0 venir \u00e0 Anvers, Bruxelles et Genk. Le d\u00e9taillant belge choisit d\u00e9lib\u00e9r\u00e9ment des emplacements urbains tr\u00e8s fr\u00e9quent\u00e9s et utilise ces boutiques \u00e9ph\u00e9m\u00e8res comme terrain d&rsquo;exp\u00e9rimentation pour des concepts de magasins plus compacts.<\/p>\n","protected":false},"author":5,"featured_media":158229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[655],"topic":[340,310],"region":[226],"class_list":["post-158228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-ava","topic-concept-de-magasin","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVA s&#039;installe dans les centres-villes avec trois boutiques \u00e9ph\u00e9m\u00e8res de No\u00ebl - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/ava-sinstalle-dans-les-centres-villes-avec-trois-boutiques-ephemeres-de-noel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVA s&#039;installe dans les centres-villes avec trois boutiques \u00e9ph\u00e9m\u00e8res de No\u00ebl - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"AVA va ouvrir trois boutiques \u00e9ph\u00e9m\u00e8res de No\u00ebl dans les semaines \u00e0 venir \u00e0 Anvers, Bruxelles et Genk. 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