{"id":158388,"date":"2026-11-03T09:51:34","date_gmt":"2026-11-03T08:51:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158388"},"modified":"2026-11-03T09:51:36","modified_gmt":"2026-11-03T08:51:36","slug":"zalando-utilise-lia-pour-faire-ses-achats-chez-ses-concurrents","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-utilise-lia-pour-faire-ses-achats-chez-ses-concurrents\/","title":{"rendered":"Zalando utilise l&rsquo;IA pour faire des achats chez ses concurrents"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zalando <\/strong>renoue avec<strong> <\/strong>la rentabilit\u00e9, mais ce sont surtout les services aux entreprises qui tirent la croissance. Avec une hausse de son chiffre d&rsquo;affaires de 28 %, le B2B s&rsquo;impose comme un moteur de profit majeur. Parall\u00e8lement, le g\u00e9ant de la mode franchit une \u00e9tape marquante : gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle, les clients pourront bient\u00f4t acheter des produits provenant d&rsquo;autres boutiques en ligne sans quitter Zalando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le B2B cro\u00eet deux fois plus vite<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au troisi\u00e8me trimestre, Zalando a vu son volume d&rsquo;affaires (GMV) augmenter de 7,5 % pour atteindre 4,5 milliards d&rsquo;euros. Le chiffre d&rsquo;affaires du groupe a progress\u00e9 de 5,1 % pour s&rsquo;\u00e9tablir \u00e0 3,2 milliards d&rsquo;euros, tandis que le r\u00e9sultat d&rsquo;exploitation ajust\u00e9 (EBIT) a augment\u00e9 de 10,6 % pour atteindre 107 millions d&rsquo;euros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourtant, la v\u00e9ritable croissance se cache en coulisses : la division B2B, qui fournit des services logistiques et technologiques \u00e0 d\u2019autres d\u00e9taillants et marques, a enregistr\u00e9 une hausse de son chiffre d\u2019affaires de pr\u00e8s de 28 %, soit 354 millions d\u2019euros. Le r\u00e9sultat d\u2019exploitation a plus que doubl\u00e9 pour atteindre 42 millions d\u2019euros, ce qui a fait passer la marge de 7,1 % \u00e0 11,9 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;IA permettra d&rsquo;acheter aupr\u00e8s d&rsquo;autres boutiques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, Zalando a atteint un record de 63,2 millions de clients actifs, soit 2,9 % de plus qu\u2019il y a un an. Le panier moyen par client a augment\u00e9 de 2,9 % pour atteindre 308 euros. Il est vrai que de plus en plus de ventes sont r\u00e9alis\u00e9es par l\u2019interm\u00e9diaire de partenaires externes. Leur part dans le volume des ventes aux consommateurs a atteint 33,6 %, l\u2019objectif \u00e9tant de passer \u00e0 40 % \u00e0 50 % d\u2019ici 2028. Les recettes publicitaires issues des m\u00e9dias de vente au d\u00e9tail ont progress\u00e9 de pr\u00e8s de 18 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le nouveau Zalando Extended, l\u2019entreprise souhaite d\u00e9sormais proposer \u00e9galement des produits provenant de boutiques en ligne externes qu\u2019elle ne propose pas elle-m\u00eame dans son assortiment. \u00c0 partir de 2027, un agent IA pourra m\u00eame traiter les achats aupr\u00e8s de ces fournisseurs externes, sans que les clients aient \u00e0 quitter l\u2019application Zalando. Le premier partenaire de test est la boutique de d\u00e9coration <strong>Westwing<\/strong>. Zalando commence par les articles de d\u00e9coration de grande taille, mais souhaite \u00e9tendre progressivement son offre \u00e0 d\u2019autres cat\u00e9gories de produits. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando renoue avec la rentabilit\u00e9, mais ce sont surtout les services aux entreprises qui tirent la croissance. Avec une hausse de son chiffre d&rsquo;affaires de 28 %, le secteur B2B s&rsquo;impose comme un moteur de croissance majeur. Parall\u00e8lement, le g\u00e9ant de la mode franchit une \u00e9tape marquante : gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle, les clients pourront bient\u00f4t acheter des produits provenant d&rsquo;autres boutiques en ligne sans quitter le site de Zalando.<\/p>\n","protected":false},"author":5,"featured_media":158389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[287],"topic":[266],"region":[470],"class_list":["post-158388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-zalando","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando utilise l&#039;IA pour faire des achats chez ses concurrents - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-utilise-lia-pour-faire-ses-achats-chez-ses-concurrents\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando utilise l&#039;IA pour faire des achats chez ses concurrents - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zalando renoue avec la rentabilit\u00e9, mais ce sont surtout les services aux entreprises qui tirent la croissance. Avec une hausse de son chiffre d&#039;affaires de 28 %, le secteur B2B s&#039;impose comme un moteur de croissance majeur. 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