{"id":158398,"date":"2026-11-03T11:01:40","date_gmt":"2026-11-03T10:01:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158398"},"modified":"2026-11-03T11:01:42","modified_gmt":"2026-11-03T10:01:42","slug":"primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\/","title":{"rendered":"Primark souhaite \u00e9tendre ses initiatives britanniques \u00e0 l&rsquo;Europe"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans un contexte \u00e9conomique difficile, la rentabilit\u00e9 de <strong>Primark<\/strong> est mise \u00e0 rude \u00e9preuve. Le d\u00e9taillant de mode pr\u00e9voit n\u00e9anmoins de poursuivre sa croissance \u00e0 l&rsquo;approche de la scission de sa soci\u00e9t\u00e9 m\u00e8re <strong>AB Foods<\/strong>, gr\u00e2ce \u00e0 des investissements dans son offre de produits, le marketing et la num\u00e9risation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S&rsquo;appuyer sur ce qui a fait ses preuves<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de l&rsquo;exercice comptable non calendaire clos le 12 septembre, Primark a enregistr\u00e9 une hausse de son chiffre d&rsquo;affaires de 2 %, \u00e0 9,8 milliards de livres sterling (11,75 milliards d&rsquo;euros). Les ouvertures de magasins \u2013 qu\u2019il s\u2019agisse de succursales en propre ou de magasins franchis\u00e9s \u2013 ont contribu\u00e9 \u00e0 hauteur de 5 % \u00e0 cette croissance. Toutefois, un \u00ab environnement commercial difficile et des vents contraires macro\u00e9conomiques \u00bb ont entra\u00een\u00e9 une baisse du b\u00e9n\u00e9fice d\u2019exploitation de 12 %, \u00e0 1 milliard de livres sterling (1,2 milliard d\u2019euros). Les investissements dans la politique de prix, le marketing et les initiatives num\u00e9riques ont permis de maintenir la marge d&rsquo;exploitation \u00e0 10,2 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d\u2019affaires comparable a augment\u00e9 de 0,5 % au Royaume-Uni, mais a recul\u00e9 de 4,7 % en Europe. Le d\u00e9taillant souhaite d\u00e9sormais \u00e9tendre au continent europ\u00e9en les initiatives couronn\u00e9es de succ\u00e8s men\u00e9es au Royaume-Uni. \u00ab Nos principaux domaines prioritaires, \u00e0 savoir le Royaume-Uni et la mode f\u00e9minine, ont affich\u00e9 une croissance et ont enregistr\u00e9 de meilleures performances que nos autres march\u00e9s et cat\u00e9gories \u00bb, d\u00e9clare George Weston, PDG de la soci\u00e9t\u00e9 propri\u00e9taire ABF, dans le communiqu\u00e9 de presse. \u00ab Nous nous appuyons d\u00e9sormais sur ce qui a bien fonctionn\u00e9 et appliquons la m\u00eame strat\u00e9gie et les m\u00eames investissements \u00e0 nos march\u00e9s europ\u00e9ens et \u00e0 d\u2019autres cat\u00e9gories de produits. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En bonne voie pour la scission<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il fait notamment r\u00e9f\u00e9rence \u00e0 l\u2019expansion via la franchise, \u00e0 l\u2019am\u00e9lioration de l\u2019offre de produits et du rapport qualit\u00e9-prix, aux investissements dans le marketing et la num\u00e9risation, ainsi qu\u2019\u00e0 la d\u00e9cision d\u2019introduire la livraison \u00e0 domicile en Grande-Bretagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primark pr\u00e9voit que la poursuite de l\u2019expansion de son r\u00e9seau de magasins en Europe, aux \u00c9tats-Unis et sur les march\u00e9s franchis\u00e9s contribuera \u00e0 hauteur d\u2019environ 4 % \u00e0 la croissance du chiffre d\u2019affaires en 2027. La marge op\u00e9rationnelle ajust\u00e9e devrait osciller autour de 10 % en 2027. M. Weston pr\u00e9cise \u00e9galement que l\u2019entreprise est en bonne voie pour finaliser la scission de Primark en d\u00e9cembre 2027.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte \u00e9conomique difficile, la rentabilit\u00e9 de Primark est mise \u00e0 rude \u00e9preuve. Le d\u00e9taillant de mode pr\u00e9voit n\u00e9anmoins de poursuivre sa croissance \u00e0 l&rsquo;approche de la scission de sa soci\u00e9t\u00e9 m\u00e8re, AB Foods, gr\u00e2ce \u00e0 des investissements dans son offre de produits, le marketing et la num\u00e9risation.<\/p>\n","protected":false},"author":10,"featured_media":158399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[229,230],"topic":[266],"region":[],"class_list":["post-158398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-ab-foods","company-primark","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark souhaite \u00e9tendre ses initiatives britanniques \u00e0 l&#039;Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans un contexte \u00e9conomique difficile, la rentabilit\u00e9 de Primark est mise \u00e0 rude \u00e9preuve. Le d\u00e9taillant de mode pr\u00e9voit n\u00e9anmoins de poursuivre sa croissance \u00e0 l&#039;approche de la scission de sa soci\u00e9t\u00e9 m\u00e8re AB Foods, gr\u00e2ce \u00e0 des investissements dans son offre de produits, le marketing et la num\u00e9risation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark souhaite \u00e9tendre ses initiatives britanniques \u00e0 l&#039;Europe - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Dans un contexte \u00e9conomique difficile, la rentabilit\u00e9 de Primark est mise \u00e0 rude \u00e9preuve. Le d\u00e9taillant de mode pr\u00e9voit n\u00e9anmoins de poursuivre sa croissance \u00e0 l&#039;approche de la scission de sa soci\u00e9t\u00e9 m\u00e8re AB Foods, gr\u00e2ce \u00e0 des investissements dans son offre de produits, le marketing et la num\u00e9risation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-03T10:01:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-03T10:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/shutterstock_2529599839-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorg Snoeck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jorg Snoeck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/\"},\"author\":{\"name\":\"Jorg Snoeck\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/71d9b89376db00e9b1aa8a2841e71a72\"},\"headline\":\"Primark souhaite \u00e9tendre ses initiatives britanniques \u00e0 l&rsquo;Europe\",\"datePublished\":\"2026-11-03T10:01:40+00:00\",\"dateModified\":\"2026-11-03T10:01:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/\"},\"wordCount\":415,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/shutterstock_2529599839-1.jpg\",\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/\",\"name\":\"Primark souhaite \u00e9tendre ses initiatives britanniques \u00e0 l'Europe - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/primark-souhaite-etendre-ses-initiatives-britanniques-a-leurope\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/shutterstock_2529599839-1.jpg\",\"datePublished\":\"2026-11-03T10:01:40+00:00\",\"dateModified\":\"2026-11-03T10:01:42+00:00\",\"description\":\"Dans un contexte \u00e9conomique difficile, la rentabilit\u00e9 de Primark est mise \u00e0 rude \u00e9preuve. 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