{"id":158407,"date":"2026-11-03T11:56:13","date_gmt":"2026-11-03T10:56:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158407"},"modified":"2026-11-03T11:56:16","modified_gmt":"2026-11-03T10:56:16","slug":"le-groupe-chinois-jd-com-est-definitivement-autorise-a-racheter-mediamarkt-et-saturn","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-groupe-chinois-jd-com-est-definitivement-autorise-a-racheter-mediamarkt-et-saturn\/","title":{"rendered":"Le groupe chinois JD.com peut d\u00e9finitivement racheter MediaMarkt et Saturn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le g\u00e9ant chinois du commerce \u00e9lectronique <strong>JD.com<\/strong> est autoris\u00e9 \u00e0 racheter <strong>Ceconomy<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt. La Commission europ\u00e9enne a donn\u00e9 son dernier feu vert. Plus rien ne s&rsquo;oppose d\u00e9sormais \u00e0 cette op\u00e9ration, qui devrait donc \u00eatre finalis\u00e9e d&rsquo;ici quelques jours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technologie et logistique chinoises<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Commission europ\u00e9enne a approuv\u00e9 le rachat de Ceconomy par JD.com en vertu du r\u00e8glement sur les subventions \u00e9trang\u00e8res (FSR), la r\u00e9glementation europ\u00e9enne visant \u00e0 lutter contre les distorsions de concurrence caus\u00e9es par les subventions \u00e9trang\u00e8res. L\u2019Allemagne, la France, l\u2019Italie, l\u2019Espagne et l\u2019Autriche avaient d\u00e9j\u00e0 donn\u00e9 leur accord. Selon les deux entreprises, toutes les conditions sont d\u00e9sormais r\u00e9unies pour finaliser la transaction d\u2019ici quelques jours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JD.com acc\u00e8de ainsi \u00e0 l\u2019un des plus grands d\u00e9taillants d\u2019\u00e9lectronique d\u2019Europe. Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt, Saturn et MediaWorld, compte plus de 1 000 magasins dans onze pays et environ 50 000 collaborateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour JD.com, cette acquisition marque une \u00e9tape importante dans son expansion europ\u00e9enne : le groupe chinois associe son expertise en mati\u00e8re de technologie, de logistique et de plateformes num\u00e9riques au vaste r\u00e9seau de magasins physiques et \u00e0 la notori\u00e9t\u00e9 de la marque Ceconomy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des livraisons plus rapides, un assortiment plus large<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau propri\u00e9taire souhaite acc\u00e9l\u00e9rer la strat\u00e9gie omnicanale de MediaMarktSaturn. Selon les entreprises, les consommateurs peuvent s\u2019attendre \u00e0 un choix plus large, des livraisons plus rapides et de nouvelles applications technologiques. \u00ab Notre collaboration avec JD.com devient r\u00e9alit\u00e9 et un nouveau chapitre est sur le point de s\u2019ouvrir \u00bb, d\u00e9clare Remko Rijnders, PDG de Ceconomy. \u00ab Nous pouvons d\u00e9sormais passer d\u2019une vision strat\u00e9gique \u00e0 une mise en \u0153uvre concr\u00e8te. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JD.com souligne que Ceconomy conserve son mod\u00e8le \u00e9conomique et sa strat\u00e9gie actuels. La direction actuelle reste \u00e9galement en charge de la gestion quotidienne. Le groupe chinois affirme \u00e9galement avoir pris des engagements fermes pour prot\u00e9ger les int\u00e9r\u00eats des collaborateurs, des marques et des magasins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Notre ambition est d\u2019aider Ceconomy \u00e0 acc\u00e9l\u00e9rer sa croissance de mani\u00e8re durable, afin de renforcer encore sa position concurrentielle en Europe et de continuer \u00e0 innover sur un march\u00e9 de la distribution en pleine mutation \u00bb, d\u00e9clare Sandy Xu, PDG de JD.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois du commerce \u00e9lectronique JD.com est autoris\u00e9 \u00e0 racheter Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt. La Commission europ\u00e9enne a donn\u00e9 son dernier feu vert. Plus rien ne s&rsquo;oppose d\u00e9sormais \u00e0 cette op\u00e9ration, qui devrait donc \u00eatre finalis\u00e9e d&rsquo;ici quelques jours.<\/p>\n","protected":false},"author":5,"featured_media":158408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[44],"company":[426,454,907,953],"topic":[282],"region":[470],"class_list":["post-158407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-hot","company-ceconomy","company-jd-com","company-mediamarkt","company-saturn","topic-acquisition","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le groupe chinois JD.com peut d\u00e9finitivement racheter MediaMarkt et Saturn - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-groupe-chinois-jd-com-est-definitivement-autorise-a-racheter-mediamarkt-et-saturn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le groupe chinois JD.com peut d\u00e9finitivement racheter MediaMarkt et Saturn - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant chinois du commerce \u00e9lectronique JD.com est autoris\u00e9 \u00e0 racheter Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt. 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