{"id":158466,"date":"2026-11-04T10:24:00","date_gmt":"2026-11-04T09:24:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158466"},"modified":"2026-11-04T10:24:03","modified_gmt":"2026-11-04T09:24:03","slug":"asda-recrute-lancien-pdg-de-morrisons","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/asda-recrute-lancien-pdg-de-morrisons\/","title":{"rendered":"Asda recrute un ancien PDG de Morrisons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La cha\u00eene de supermarch\u00e9s britannique <strong>Asda <\/strong>nomme David Potts (ancien de <strong>Morrisons<\/strong>) au poste de PDG avec effet imm\u00e9diat afin de redynamiser l&rsquo;enseigne. L&rsquo;actuel PDG, Allan Leighton, se retire pour occuper le poste de pr\u00e9sident non ex\u00e9cutif, alors qu&rsquo;il n&rsquo;\u00e9tait revenu au sein du groupe de distribution qu&rsquo;il y a deux ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un retour \u00e0 la croissance \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Potts a dirig\u00e9 pendant huit ans, jusqu\u2019en 2023, la cha\u00eene concurrente Morrisons. Au cours de cette p\u00e9riode, il a orchestr\u00e9 un redressement de la cha\u00eene de supermarch\u00e9s, qui a ensuite \u00e9t\u00e9 rachet\u00e9e par la soci\u00e9t\u00e9 am\u00e9ricaine de capital-investissement Clayton, Dubilier &amp; Rice. Avant son passage chez Morrisons, Potts \u00e9tait PDG de Tesco en Irlande, des activit\u00e9s britanniques et de la division asiatique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Asda, Leighton avait d\u00e9j\u00e0 l\u2019intention de se retirer de la direction quotidienne du groupe. Il est revenu dans l\u2019entreprise en 2024, plus de vingt ans apr\u00e8s y avoir d\u00e9j\u00e0 occup\u00e9 le poste de PDG. \u00ab Au cours des deux derni\u00e8res ann\u00e9es, nous avons stabilis\u00e9 l\u2019entreprise et lui avons permis de renouer avec une certaine croissance \u00bb, d\u00e9clare Leighton. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab David poss\u00e8de un parcours exceptionnel dans notre secteur ; son exp\u00e9rience correspond exactement \u00e0 ce dont nous avons besoin aujourd\u2019hui pour la prochaine \u00e9tape de notre transformation et au-del\u00e0, et ce sera formidable de travailler avec lui. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 aux prix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Potts a d\u00e9clar\u00e9 qu\u2019Asda \u00ab avait r\u00e9alis\u00e9 de bons progr\u00e8s, mais qu\u2019il restait encore des opportunit\u00e9s consid\u00e9rables \u00bb pour stimuler les ventes, en mettant l\u2019accent sur des prix bas pour les consommateurs. \u00ab En apportant chaque semaine des am\u00e9liorations \u00e0 l\u2019exp\u00e9rience en magasin, que les clients peuvent percevoir et ressentir dans leur portefeuille, nous redonnerons un nouveau souffle \u00e0 l\u2019entreprise \u00bb, a-t-il expliqu\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ann\u00e9e derni\u00e8re, des probl\u00e8mes li\u00e9s \u00e0 une mise \u00e0 niveau informatique ont compromis la disponibilit\u00e9 des produits. Cela a \u00e9galement affect\u00e9 les ventes et pes\u00e9 sur les r\u00e9sultats. En ao\u00fbt, Asda a toutefois annonc\u00e9 que les ventes avaient de nouveau progress\u00e9 au cours du trimestre en cours. C\u2019\u00e9tait la premi\u00e8re fois en deux ans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de supermarch\u00e9s britannique Asda nomme David Potts (ancien de Morrisons) au poste de PDG avec effet imm\u00e9diat afin de redynamiser l&rsquo;enseigne. L&rsquo;actuel PDG, Allan Leighton, se retire pour occuper le poste de pr\u00e9sident non ex\u00e9cutif, alors qu&rsquo;il n&rsquo;\u00e9tait revenu au sein du groupe de distribution qu&rsquo;il y a deux ans.<\/p>\n","protected":false},"author":5,"featured_media":158467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[377,378,202],"topic":[609],"region":[381],"class_list":["post-158466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-asda","company-morrisons","company-tesco","topic-changement-de-direction","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asda recrute un ancien PDG de Morrisons - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/asda-recrute-lancien-pdg-de-morrisons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asda recrute un ancien PDG de Morrisons - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de supermarch\u00e9s britannique Asda nomme David Potts (ancien de Morrisons) au poste de PDG avec effet imm\u00e9diat afin de redynamiser l&#039;enseigne. 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