{"id":158527,"date":"2026-11-04T14:48:31","date_gmt":"2026-11-04T13:48:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158527"},"modified":"2026-11-04T14:48:35","modified_gmt":"2026-11-04T13:48:35","slug":"fnac-darty-ecope-dune-amende-de-plusieurs-millions-pour-avoir-suivi-illicitement-les-utilisateurs-de-son-application","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-ecope-dune-amende-de-plusieurs-millions-pour-avoir-suivi-illicitement-les-utilisateurs-de-son-application\/","title":{"rendered":"Fnac Darty \u00e9cope d\u2019une amende de 7 millions d\u2019euros pour avoir pist\u00e9 ses clients sans consentement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La personnalisation peut co\u00fbter cher. <strong>Fnac Darty<\/strong> s&rsquo;est vu infliger une amende de 7 millions d&rsquo;euros en France pour avoir suivi le comportement de navigation des utilisateurs de son application mobile sans leur consentement. L&rsquo;entreprise conteste cette amende.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les recommandations personnalis\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La CNIL, l\u2019autorit\u00e9 fran\u00e7aise de protection des donn\u00e9es, inflige une amende totale de 7 millions d\u2019euros \u00e0 deux filiales de Fnac Darty pour violation de la r\u00e9glementation relative aux cookies. Fnac Darty Participations et Services doit s\u2019acquitter de 6 millions d\u2019euros, tandis que Fnac Direct doit payer 1 million d\u2019euros suppl\u00e9mentaire. L\u2019autorit\u00e9 de contr\u00f4le a rendu sa d\u00e9cision publique le 29 octobre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019affaire a d\u00e9but\u00e9 par une plainte d\u00e9pos\u00e9e par l\u2019association de d\u00e9fense de la vie priv\u00e9e NOYB, \u00e0 la suite de laquelle la CNIL a enqu\u00eat\u00e9 en mars 2024 sur l\u2019application mobile de la Fnac. Il en est ressorti que le d\u00e9taillant collectait, via un m\u00e9canisme de suivi, des donn\u00e9es sur les produits consult\u00e9s par les utilisateurs, m\u00eame lorsque ceux-ci n\u2019avaient pas donn\u00e9 leur consentement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Fnac utilisait ces informations pour afficher des recommandations de produits personnalis\u00e9es, proposer des articles compl\u00e9mentaires et entra\u00eener son algorithme de recommandation. Selon l\u2019autorit\u00e9 de contr\u00f4le, de telles utilisations commerciales ne rel\u00e8vent pas des exceptions \u00e0 l\u2019obligation de consentement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fnac Darty conteste la sanction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fnac Darty conteste cette d\u00e9cision. L\u2019entreprise invoque une divergence d\u2019interpr\u00e9tation juridique concernant l\u2019application de la l\u00e9gislation fran\u00e7aise sur la protection de la vie priv\u00e9e aux recommandations de produits. Selon le d\u00e9taillant, ces recommandations s\u2019inscrivent dans le cadre de sa fonction traditionnelle de conseil et ne constituent pas de la publicit\u00e9 cibl\u00e9e. Parall\u00e8lement, Fnac Darty souligne avoir pleinement coop\u00e9r\u00e9 \u00e0 l\u2019enqu\u00eate et \u00eatre en train d\u2019adapter ses syst\u00e8mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La CNIL reproche surtout aux entreprises d\u2019avoir ignor\u00e9 le choix des utilisateurs de ne pas \u00eatre suivis. Le nombre important d\u2019utilisateurs de l\u2019application a \u00e9galement pes\u00e9 dans la d\u00e9termination du montant de l\u2019amende. La CNIL exige en outre que les deux entreprises d\u00e9montrent, dans un d\u00e9lai d\u2019un mois \u00e0 compter de la notification, que leur nouveau syst\u00e8me recueille correctement le consentement requis. \u00c0 d\u00e9faut, elles s\u2019exposent \u00e0 une astreinte de 10 000 euros par jour de retard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9cision constitue \u00e9galement un avertissement marquant pour les autres d\u00e9taillants : m\u00eame les recommandations de produits personnalis\u00e9es au sein de leur propre application peuvent \u00eatre soumises aux r\u00e8gles strictes en mati\u00e8re de consentement. La distinction entre conseil \u00e0 la client\u00e8le et profilage commercial n\u2019offre pas automatiquement d\u2019exemption \u00e0 cet \u00e9gard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La personnalisation peut co\u00fbter cher. Fnac Darty s&rsquo;est vu infliger une amende de 7 millions d&rsquo;euros en France pour avoir suivi le comportement de navigation des utilisateurs de son application mobile sans leur consentement. L&rsquo;entreprise conteste cette amende.<\/p>\n","protected":false},"author":5,"featured_media":158528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[1602,511],"topic":[710,756,488],"region":[342],"class_list":["post-158527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-darty","company-fnac","topic-legislation","topic-litige","topic-marketing","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fnac Darty \u00e9cope d\u2019une amende de 7 millions d\u2019euros pour avoir pist\u00e9 ses clients sans consentement - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-ecope-dune-amende-de-plusieurs-millions-pour-avoir-suivi-illicitement-les-utilisateurs-de-son-application\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fnac Darty \u00e9cope d\u2019une amende de 7 millions d\u2019euros pour avoir pist\u00e9 ses clients sans consentement - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La personnalisation peut co\u00fbter cher. 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