{"id":158543,"date":"2026-11-04T15:53:10","date_gmt":"2026-11-04T14:53:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158543"},"modified":"2026-11-04T15:53:13","modified_gmt":"2026-11-04T14:53:13","slug":"lego-ouvre-son-troisieme-magasin-belge-a-bruges","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lego-ouvre-son-troisieme-magasin-belge-a-bruges\/","title":{"rendered":"Lego ouvre son troisi\u00e8me magasin belge \u00e0 Bruges"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158536\" data-id=\"158536\" 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data-id=\"158531\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/LEGO-interior-5-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image 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class=\"wp-block-jetpack-slideshow_image wp-image-158533\" data-id=\"158533\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-768x1151.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018-1366x2048.jpg 1366w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/220817_NCP1_018.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158534\" data-id=\"158534\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x4-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158535\" data-id=\"158535\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/lego-store-x2.jpg 1600w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lego<\/strong> va ouvrir un nouveau magasin phare en Belgique : \u00e0 l&rsquo;\u00e9t\u00e9 2027, le fabricant de jouets inaugurera un nouveau magasin sur la Grand-Place de Bruges. Ce sera le troisi\u00e8me Lego Store officiel en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">325 m\u00b2 de surface de vente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau Lego Store sera situ\u00e9 \u00e0 l&rsquo;angle de la Grand-Place et de la Breidelstraat, \u00e0 proximit\u00e9 du Beffroi. Le magasin disposera d&rsquo;une surface de vente de 325 m\u00b2 et proposera une large gamme de sets Lego, dont des produits disponibles en exclusivit\u00e9 dans les magasins physiques et la boutique en ligne du fabricant de jouets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre son assortiment, Lego mise sur l\u2019exp\u00e9rience en magasin. Les visiteurs pourront notamment y assembler leurs propres figurines, acheter des briques \u00e0 l\u2019unit\u00e9 via le \u00ab mur Pick a Brick \u00bb et participer \u00e0 des ateliers de construction et \u00e0 des \u00e9v\u00e9nements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les magasins physiques restent importants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette ouverture \u00e0 Bruges, Lego souligne l\u2019importance des magasins physiques dans sa strat\u00e9gie de vente au d\u00e9tail. \u00ab Les magasins physiques restent un \u00e9l\u00e9ment important de notre identit\u00e9 : ils permettent aux gens de d\u00e9couvrir Lego Play de mani\u00e8re concr\u00e8te et personnelle \u00bb, explique Amy Pearson, directrice marketing senior chez Lego Retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019emplacement est \u00e9galement un choix d\u00e9lib\u00e9r\u00e9. Selon Didier Kerckhof, directeur g\u00e9n\u00e9ral du bailleur Vabeld, le magasin situ\u00e9 sur la place du Markt doit attirer aussi bien les touristes que les visiteurs locaux. La date exacte d\u2019ouverture sera communiqu\u00e9e ult\u00e9rieurement. Lego va bient\u00f4t commencer \u00e0 recruter du personnel pour ce nouveau magasin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lego va ouvrir un nouveau magasin phare en Belgique : \u00e0 l&rsquo;\u00e9t\u00e9 2027, le fabricant de jouets inaugurera un nouveau magasin sur la Grand-Place de Bruges. Ce sera le troisi\u00e8me Lego Store officiel en Belgique.<\/p>\n","protected":false},"author":5,"featured_media":158544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,20],"tags":[2060],"people":[],"extra":[43],"company":[760],"topic":[276,310],"region":[226,182],"class_list":["post-158543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","category-vrije-tijd","tag-speelgoed","extra-plus","company-lego","topic-expansion","topic-ouverture-de-magasin","region-belgique","region-west-vlaanderen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego ouvre son troisi\u00e8me magasin belge \u00e0 Bruges - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/lego-ouvre-son-troisieme-magasin-belge-a-bruges\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego ouvre son troisi\u00e8me magasin belge \u00e0 Bruges - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lego va ouvrir un nouveau magasin phare en Belgique : \u00e0 l&#039;\u00e9t\u00e9 2027, le fabricant de jouets inaugurera un nouveau magasin sur la Grand-Place de Bruges. 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