{"id":158551,"date":"2026-11-04T17:08:33","date_gmt":"2026-11-04T16:08:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158551"},"modified":"2026-11-04T17:15:37","modified_gmt":"2026-11-04T16:15:37","slug":"la-chaine-italienne-de-traiteurs-prego-ouvre-son-premier-magasin-en-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-italienne-de-traiteurs-prego-ouvre-son-premier-magasin-en-franchise\/","title":{"rendered":"Le traiteur italien Prego ! ouvre son premier magasin en franchise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trois ans apr\u00e8s l&rsquo;ouverture de son premier \u00e9tablissement,<strong> Prego!<\/strong> franchit une nouvelle \u00e9tape dans son d\u00e9veloppement : le 6 novembre, le traiteur italien belge ouvrira \u00e0 Montigny-le-Tilleul sa toute premi\u00e8re franchise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">19e magasin en Belgique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le premier franchis\u00e9 de Prego ! est Geoffrey Piccicuto, qui \u00e9tait responsable du rayon \u00e9picerie italienne chez l\u2019hypermarch\u00e9 <strong>Cora<\/strong>. Fort de ses nombreuses ann\u00e9es d\u2019exp\u00e9rience dans la grande distribution alimentaire, de sa passion pour la cuisine italienne et de ses racines siciliennes, il s\u2019est av\u00e9r\u00e9 \u00eatre le candidat id\u00e9al pour ce concept de traiteur. C\u2019est \u00e0 Montigny-le-Tilleul qu\u2019il ouvre la 19e succursale en Belgique et le premier magasin franchis\u00e9 de la cha\u00eene. L\u2019\u00e9tablissement est situ\u00e9 le long d\u2019une art\u00e8re tr\u00e8s fr\u00e9quent\u00e9e, \u00e0 proximit\u00e9 du p\u00e9riph\u00e9rique de Charleroi, et dispose d\u2019un vaste parking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ce qui m\u2019a tout de suite s\u00e9duit chez Prego!, c\u2019est bien s\u00fbr la qualit\u00e9 des produits, mais aussi leur vision de la cuisine italienne. On y trouve de v\u00e9ritables r\u00e9f\u00e9rences et des produits qui se rapprochent beaucoup plus de ce que l\u2019on trouve en Italie. Avec la franchise, on reste en outre entrepreneur, tout en s\u2019appuyant sur un concept existant, avec des produits, des processus et un accompagnement. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 \u00e0 la Belgique, au Luxembourg et \u00e0 la France<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le plus grand d\u00e9fi sera de faire d\u00e9couvrir le concept au public \u00bb, reconna\u00eet-il. \u00ab Prego! n\u2019est pas encore aussi connu partout au niveau local, mais ce que j\u2019ai pu constater pendant ma formation est tr\u00e8s positif : d\u00e8s que les gens d\u00e9couvrent les produits, ils reviennent. Mon premier objectif est donc simple : faire en sorte qu\u2019ils franchissent la porte pour la premi\u00e8re fois. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prego! a \u00e9t\u00e9 fond\u00e9 en 2023 avec pour sp\u00e9cialit\u00e9 les p\u00e2tes fra\u00eeches et les plats pr\u00e9par\u00e9s inspir\u00e9s de la tradition italienne. Le concept s\u2019est rapidement d\u00e9velopp\u00e9 \u00e0 travers diff\u00e9rents formats, allant de ses propres magasins dans les rues commer\u00e7antes et les centres commerciaux \u00e0 des corners chez <strong>Carrefour<\/strong>. En mars, l\u2019entreprise a annonc\u00e9 qu\u2019elle <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/prego-souhaite-accelerer-sa-croissance-grace-a-la-franchise\/\">recherchait des partenaires franchis\u00e9s<\/a> pour poursuivre son expansion en Belgique, au Luxembourg et en France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trois ans apr\u00e8s l&rsquo;ouverture de son premier \u00e9tablissement, Prego! franchit une nouvelle \u00e9tape dans son d\u00e9veloppement : le 6 novembre, le traiteur italien belge ouvrira sa toute premi\u00e8re franchise \u00e0 Montigny-le-Tilleul. <\/p>\n","protected":false},"author":3,"featured_media":158552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1631],"topic":[276,247],"region":[226],"class_list":["post-158551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-prego","topic-expansion","topic-franchise","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le traiteur italien Prego ! 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