{"id":158561,"date":"2026-11-04T17:24:12","date_gmt":"2026-11-04T16:24:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158561"},"modified":"2026-11-04T17:24:14","modified_gmt":"2026-11-04T16:24:14","slug":"carrefour-revient-sur-ledition-record-de-scanmania","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-revient-sur-ledition-record-de-scanmania\/","title":{"rendered":"Carrefour fait le bilan d&rsquo;une \u00e9dition record de Scanmania"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9dition anniversaire de Scanmania s&rsquo;est av\u00e9r\u00e9e \u00eatre l&rsquo;op\u00e9ration commerciale la plus r\u00e9ussie de l&rsquo;histoire de <strong>Carrefour<\/strong> Belgique. Le nom du gagnant du lingot d&rsquo;or d&rsquo;un kilo a \u00e9t\u00e9 d\u00e9voil\u00e9 mardi soir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Notre atout commercial le plus puissant \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Carrefour Belgique a enregistr\u00e9 le mois dernier une hausse de 20 % du nombre de bons d\u2019achat \u00e9chang\u00e9s par rapport \u00e0 la campagne anniversaire de l\u2019ann\u00e9e derni\u00e8re, et m\u00eame une augmentation de 75 % par rapport \u00e0 l\u2019\u00e9dition de Scanmania de mai 2025. \u00ab C&rsquo;est une formidable aventure pour Carrefour en Belgique \u00bb, d\u00e9clare Geoffroy Gersdorff, PDG de Carrefour Belgique. \u00ab Dans le contexte \u00e9conomique actuel, l&rsquo;ensemble de nos \u00e9quipes s&rsquo;est mobilis\u00e9 sans rel\u00e2che afin d&rsquo;apporter des solutions concr\u00e8tes pour pr\u00e9server le pouvoir d&rsquo;achat des m\u00e9nages belges. Scanmania est notre atout commercial le plus puissant : nous y combinons les meilleures promotions et des prix bas avec une exp\u00e9rience unique et ludique pour nos clients. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Non seulement la participation a fortement augment\u00e9, mais notre cagnotte s&rsquo;est \u00e9galement \u00e9toff\u00e9e \u00e0 l&rsquo;occasion de notre 25e anniversaire \u00bb, explique Yannick de Bi\u00e8vre, directeur marketing. \u00ab outes les personnes pr\u00e9sentes hier soir \u00e0 la finale \u00e9taient d\u00e9j\u00e0 gagnantes, mais avec ces grands prix en or, nous souhaitions adresser un signal de gratitude encore plus fort \u00e0 nos clients fid\u00e8les. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 finalistes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la finale qui s\u2019est d\u00e9roul\u00e9e mardi soir \u00e0 Anvers, 20 clients venus de tout le pays se sont affront\u00e9s. Au cours de trois manches de qualification, ils ont d\u00fb estimer la valeur d\u2019un caddie, ressentir le poids exact d&rsquo;un sac de courses et tester leur m\u00e9moire. Les trois meilleurs participants ont d\u00fb s\u2019aventurer dans un labyrinthe rempli de rayons laser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicolas, client du Carrefour Market de La Bouverie, a remport\u00e9 le lingot d\u2019or d\u2019un kilo, d\u2019une valeur de plus de 110 000 euros. Les deuxi\u00e8me et troisi\u00e8me places, Anky (cliente de l\u2019Hyper de Lier) et Anouk (cliente du Market de Strombeek), ont chacune remport\u00e9 un lingot d\u2019or de 50 grammes d\u2019une valeur de plus de 5 000 euros. Les 17 autres finalistes ont chacun re\u00e7u 500 euros de bons d\u2019achat Carrefour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9dition anniversaire de Scanmania s&rsquo;est av\u00e9r\u00e9e \u00eatre l&rsquo;op\u00e9ration commerciale la plus r\u00e9ussie de l&rsquo;histoire de Carrefour Belgique. Le nom du gagnant du lingot d&rsquo;or d&rsquo;un kilo a \u00e9t\u00e9 d\u00e9voil\u00e9 mardi soir.<\/p>\n","protected":false},"author":3,"featured_media":158562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[488],"region":[226],"class_list":["post-158561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour fait le bilan d&#039;une \u00e9dition record de Scanmania - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9dition anniversaire de Scanmania s&#039;est av\u00e9r\u00e9e \u00eatre l&#039;op\u00e9ration commerciale la plus r\u00e9ussie de l&#039;histoire de Carrefour Belgique. 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