{"id":158580,"date":"2026-11-05T10:47:45","date_gmt":"2026-11-05T09:47:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158580"},"modified":"2026-11-05T10:48:16","modified_gmt":"2026-11-05T09:48:16","slug":"kraft-heinz-vend-des-marques-de-cafe-pour-financer-sa-reprise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-vend-des-marques-de-cafe-pour-financer-sa-reprise\/","title":{"rendered":"Kraft Heinz vend des marques de caf\u00e9 pour financer sa reprise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kraft Heinz<\/strong> se s\u00e9pare de la majeure partie de ses activit\u00e9s li\u00e9es au caf\u00e9 en Am\u00e9rique du Nord. La cession de marques telles que Maxwell House, Gevalia et Tassimo devrait all\u00e9ger son endettement et lib\u00e9rer des ressources pour de nouveaux investissements. Dans le m\u00eame temps, le chiffre d&rsquo;affaires continue de baisser, m\u00eame si le groupe agroalimentaire affiche des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Priorit\u00e9 aux marques plus rentables<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kraft Heinz c\u00e8de 70 % de sa branche caf\u00e9 nord-am\u00e9ricaine \u00e0 la soci\u00e9t\u00e9 d\u2019investissement One Rock Capital Partners. La transaction valorise ces activit\u00e9s \u00e0 650 millions de dollars (577 millions d\u2019euros). Kraft Heinz conserve une participation minoritaire de 30 % et pr\u00e9voit de finaliser la vente mi-2027. L&rsquo;accord porte sur sept marques de caf\u00e9, dont Maxwell House, Gevalia, Tassimo, Ethical Bean et Sanka. Ces activit\u00e9s repr\u00e9sentent environ 3 % du chiffre d&rsquo;affaires du groupe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le PDG Steve Cahillane, cette cession s\u2019inscrit dans le cadre d\u2019une restructuration plus large du portefeuille de marques. Peu apr\u00e8s son entr\u00e9e en fonction en janvier, il a suspendu la scission pr\u00e9vue de Kraft Heinz en deux soci\u00e9t\u00e9s distinctes. Il souhaite d\u2019abord remettre les activit\u00e9s existantes sur les rails. \u00c0 cette fin, le groupe consacre 700 millions de dollars (621 millions d\u2019euros) suppl\u00e9mentaires au marketing et \u00e0 l\u2019innovation, notamment pour des produits riches en prot\u00e9ines et des boissons enrichies en \u00e9lectrolytes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une inflation \u00ab d\u00e9cevante \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats trimestriels montrent pourquoi ce changement de cap est n\u00e9cessaire. Au troisi\u00e8me trimestre, le chiffre d\u2019affaires a recul\u00e9 de 2 % pour s\u2019\u00e9tablir \u00e0 6,1 milliards de dollars (5,41 milliards d\u2019euros). Le chiffre d\u2019affaires organique a recul\u00e9 de 1,1 %, enti\u00e8rement d\u00fb \u00e0 la baisse des volumes de vente. L\u2019Am\u00e9rique du Nord a notamment affich\u00e9 une performance m\u00e9diocre, avec une baisse des volumes de 2,4 %. Le r\u00e9sultat d&rsquo;exploitation a chut\u00e9 de 14,6 %, \u00e0 900 millions de dollars (799 millions d&rsquo;euros). Kraft Heinz a n\u00e9anmoins d\u00e9pass\u00e9 les attentes des analystes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le consommateur am\u00e9ricain reste sensible aux prix. Des hausses de prix qui s\u2019\u00e9tendent sur plusieurs ann\u00e9es ont \u00e9rod\u00e9 les volumes de vente et pouss\u00e9 les consommateurs vers des alternatives moins ch\u00e8res. Parall\u00e8lement, la hausse des co\u00fbts logistiques et des prix des mati\u00e8res premi\u00e8res exerce \u00e0 nouveau une pression sur les marges. \u00ab L\u2019inflation est clairement plus forte. C\u2019est d\u00e9cevant, mais c\u2019est la r\u00e9alit\u00e9. Une grande partie de cette hausse est due \u00e0 la logistique, au carburant et \u00e0 certaines mati\u00e8res premi\u00e8res \u00bb, a d\u00e9clar\u00e9 M. Cahillane. Il s\u2019attend donc \u00e0 ce que les producteurs augmentent \u00e0 nouveau leurs prix l\u2019ann\u00e9e prochaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kraft Heinz per\u00e7oit toutefois des signes de reprise. Le groupe table d\u00e9sormais, pour l\u2019ensemble de l\u2019ann\u00e9e 2026, sur une baisse du chiffre d\u2019affaires organique comprise entre 0,5 % et 1,25 %, contre une pr\u00e9vision ant\u00e9rieure de 0,5 % \u00e0 2 %. Les pr\u00e9visions de b\u00e9n\u00e9fices sont \u00e9galement revues \u00e0 la hausse. \u00ab Notre plan op\u00e9rationnel visant \u00e0 redresser nos activit\u00e9s aux \u00c9tats-Unis et \u00e0 acc\u00e9l\u00e9rer notre croissance internationale est en bonne voie \u00bb, a d\u00e9clar\u00e9 Cahillane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz se s\u00e9pare de la majeure partie de ses activit\u00e9s li\u00e9es au caf\u00e9 en Am\u00e9rique du Nord. La cession de marques telles que Maxwell House, Gevalia et Tassimo devrait all\u00e9ger son endettement et lib\u00e9rer des ressources pour de nouveaux investissements. Dans le m\u00eame temps, le chiffre d&rsquo;affaires continue de baisser, m\u00eame si le groupe agroalimentaire affiche des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions.<\/p>\n","protected":false},"author":5,"featured_media":158581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[959],"topic":[282,266],"region":[446],"class_list":["post-158580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-kraft-heinz","topic-acquisition","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kraft Heinz vend des marques de caf\u00e9 pour financer sa reprise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/kraft-heinz-vend-des-marques-de-cafe-pour-financer-sa-reprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Heinz vend des marques de caf\u00e9 pour financer sa reprise - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz se s\u00e9pare de la majeure partie de ses activit\u00e9s li\u00e9es au caf\u00e9 en Am\u00e9rique du Nord. La cession de marques telles que Maxwell House, Gevalia et Tassimo devrait all\u00e9ger son endettement et lib\u00e9rer des ressources pour de nouveaux investissements. 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