{"id":158588,"date":"2026-11-05T12:06:45","date_gmt":"2026-11-05T11:06:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158588"},"modified":"2026-11-05T12:06:49","modified_gmt":"2026-11-05T11:06:49","slug":"shein-injecte-un-demi-milliard-supplementaire-en-pologne-pour-contourner-les-droits-dimportation-europeens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-injecte-un-demi-milliard-supplementaire-en-pologne-pour-contourner-les-droits-dimportation-europeens\/","title":{"rendered":"Shein injecte un demi-milliard suppl\u00e9mentaire en Pologne pour contourner les droits d’importation europ\u00e9ens"},"content":{"rendered":"\n

Shein <\/strong>investit 500 millions d’euros suppl\u00e9mentaires dans son infrastructure logistique polonaise. Le g\u00e9ant chinois de la mode souhaite ainsi non seulement acc\u00e9l\u00e9rer ses livraisons, mais aussi r\u00e9duire les exp\u00e9ditions directes depuis la Chine. De cette mani\u00e8re, cet acteur de la \u00ab fast fashion \u00bb \u00e9chappe \u00e9galement aux r\u00e8gles douani\u00e8res europ\u00e9ennes plus strictes.<\/p>\n\n\n\n

Des colis chinois aux entrep\u00f4ts europ\u00e9ens<\/h2>\n\n\n\n

Shein consacre cette ann\u00e9e 500 millions d\u2019euros \u00e0 l\u2019extension de ses activit\u00e9s logistiques autour de Wroc\u0142aw, en Pologne. Depuis 2022, le montant total des investissements en Pologne s\u2019\u00e9l\u00e8ve ainsi \u00e0 un milliard d\u2019euros. La r\u00e9gion est en passe de devenir le principal p\u00f4le logistique de Shein pour le march\u00e9 europ\u00e9en.<\/p>\n\n\n\n

La capacit\u00e9 des entrep\u00f4ts augmentera de 25 % pour atteindre pr\u00e8s d\u2019un million de m\u00e8tres carr\u00e9s, soit environ 140 terrains de football. Plus de 6 500 robots autonomes assurent la gestion des stocks, le tri et la pr\u00e9paration des commandes. D\u2019ici fin 2026, Shein pr\u00e9voit d\u2019y employer plus de 10 000 personnes.<\/p>\n\n\n\n

Cet investissement devrait r\u00e9duire consid\u00e9rablement les d\u00e9lais de livraison. Sur plusieurs march\u00e9s europ\u00e9ens, les clients peuvent d\u00e9j\u00e0 recevoir leurs commandes en moins de 48 heures. Par ailleurs, Shein souhaite ouvrir son infrastructure logistique \u00e0 davantage de marques et de vendeurs europ\u00e9ens sur sa place de march\u00e9.<\/p>\n\n\n\n

L\u2019Europe ferme la porte d\u2019entr\u00e9e, Shein passe par l’arri\u00e8re<\/h2>\n\n\n\n

\u00ab Gr\u00e2ce \u00e0 cet investissement, nous mettons en place des activit\u00e9s europ\u00e9ennes plus efficaces, plus flexibles et plus r\u00e9silientes \u00bb, d\u00e9clare Leonard Lin, responsable des affaires publiques chez Shein. Cette r\u00e9silience s\u2019exerce notamment face aux nouvelles taxes europ\u00e9ennes : depuis le 1er juillet, une taxe de trois euros de droits de douane s\u2019applique aux petits envois en provenance de pays hors UE, et depuis le 1er novembre, deux euros de frais de traitement viennent s\u2019y ajouter.<\/p>\n\n\n\n

En acheminant les marchandises en plus grands volumes vers des centres de distribution europ\u00e9ens et en les exp\u00e9diant localement \u00e0 partir de l\u00e0, Shein peut \u00e9viter ces taxes sur les colis individuels en provenance de Chine. Cela ne signifie toutefois pas que les produits \u00e9chappent totalement aux droits de douane : lors de l\u2019importation de lots plus importants, les r\u00e8gles douani\u00e8res applicables restent en vigueur.<\/p>\n\n\n\n

La concurrence chinoise s\u2019implante en Europe<\/h2>\n\n\n\n

Les marques europ\u00e9ennes jouent \u00e9galement un r\u00f4le croissant. Depuis l\u2019ouverture des nouvelles installations logistiques en avril 2025, plus de 500 marques polonaises ont d\u00e9j\u00e0 eu recours aux capacit\u00e9s de stockage et de distribution de Shein. La plateforme souhaite \u00e9tendre ce mod\u00e8le notamment \u00e0 l\u2019Allemagne, \u00e0 la France, \u00e0 l\u2019Italie et \u00e0 l\u2019Espagne.<\/p>\n\n\n\n

Les d\u00e9taillants europ\u00e9ens sont ainsi confront\u00e9s \u00e0 un paradoxe : les mesures visant \u00e0 freiner l\u2019afflux de colis chinois bon march\u00e9 pourraient, au contraire, inciter les concurrents chinois \u00e0 s\u2019ancrer plus solidement sur le sol europ\u00e9en. Shein passe ainsi du statut de challenger en ligne lointain \u00e0 celui de concurrent organis\u00e9 de mani\u00e8re de plus en plus locale<\/a>.<\/p>\n\n\n\n

Sup\u00e9riorit\u00e9 chinoise ou opportunit\u00e9 europ\u00e9enne ? Lors de la RetailDetail Night du 19 novembre, Pascal De Greef (Comeos<\/strong>), Olivier Van den Bossche (MediaMarkt<\/strong>), Peter De Sutter (E5<\/strong>) et Steven Van den Bossche (Hermie<\/strong>) d\u00e9battront de la mani\u00e8re dont les d\u00e9taillants europ\u00e9ens peuvent rivaliser, collaborer et tirer des enseignements de l\u2019approche chinoise.<\/em><\/p>\n\n\n\n

\n
Ne manquez pas cette table ronde : inscrivez-vous vite \u00e0 la RetailDetail Night<\/a><\/div>\n<\/div>\n\n\n\n

Et vivez-le par vous-m\u00eame lors d\u2019un voyage d\u2019immersion de 7 jours au c\u0153ur du march\u00e9 le plus disruptif au monde, du 19 avril au 25 avril 2025.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Shein investit 500 millions d’euros suppl\u00e9mentaires dans son infrastructure logistique polonaise. Le g\u00e9ant chinois de la mode souhaite ainsi non seulement acc\u00e9l\u00e9rer ses livraisons, mais aussi r\u00e9duire le nombre d’envois directs depuis la Chine. De cette mani\u00e8re, cet acteur de la \u00ab fast fashion \u00bb \u00e9chappe \u00e9galement aux r\u00e8gles douani\u00e8res europ\u00e9ennes plus strictes.<\/p>\n","protected":false},"author":5,"featured_media":158589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[],"company":[571],"topic":[198,409],"region":[277,505],"class_list":["post-158588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-shein","topic-e-commerce","topic-logistique","region-chine","region-pologne"],"acf":[],"yoast_head":"\nShein injecte un demi-milliard suppl\u00e9mentaire en Pologne pour contourner les droits d'importation europ\u00e9ens - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-injecte-un-demi-milliard-supplementaire-en-pologne-pour-contourner-les-droits-dimportation-europeens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shein injecte un demi-milliard suppl\u00e9mentaire en Pologne pour contourner les droits d'importation europ\u00e9ens - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Shein investit 500 millions d'euros suppl\u00e9mentaires dans son infrastructure logistique polonaise. 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