{"id":158602,"date":"2026-11-05T15:11:05","date_gmt":"2026-11-05T14:11:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158602"},"modified":"2026-11-05T15:11:07","modified_gmt":"2026-11-05T14:11:07","slug":"colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\/","title":{"rendered":"Colruyt donne d\u00e9j\u00e0 le coup d&rsquo;envoi de sa campagne de No\u00ebl"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c0 partir d&rsquo;aujourd&rsquo;hui et jusqu&rsquo;\u00e0 la mi-d\u00e9cembre, plus de 280 <strong>magasins Colruyt<\/strong> serviront ensemble plus de 1,2 million de portions \u00e0 d\u00e9guster. Le distributeur donne ainsi le coup d&rsquo;envoi de la p\u00e9riode des f\u00eates pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, apr\u00e8s le succ\u00e8s de sa premi\u00e8re campagne l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab La campagne la plus mobilisante de tous les temps \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant six semaines, les magasins proposeront les jeudis, vendredis et samedis une s\u00e9lection de produits festifs \u00ab sur des assiettes \u00e0 l\u2019effigie de Colruyt \u00bb, indique l\u2019entreprise. Tous les plats du menu seront repr\u00e9sent\u00e9s : amuse-bouches, soupes, plats pr\u00e9par\u00e9s et desserts, mais aussi vin, bi\u00e8re et boissons non alcoolis\u00e9es. \u00ab Les d\u00e9gustations font partie de l\u2019ADN de Colruyt, tout comme notre syst\u00e8me de caisse unique et la garantie du prix le plus bas \u00bb, explique Jo Willemyns, directeur g\u00e9n\u00e9ral de Colruyt. \u00ab Gr\u00e2ce \u00e0 ces d\u00e9gustations, les clients trouvent l\u2019inspiration et d\u00e9couvrent de nouveaux produits ou de nouvelles recettes. \u00bb \u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout comme l\u2019ann\u00e9e derni\u00e8re, Colruyt s\u2019y prend \u00e0 nouveau tr\u00e8s t\u00f4t. La cha\u00eene de supermarch\u00e9s souhaite soulager ses clients \u00e0 l\u2019approche des f\u00eates de fin d\u2019ann\u00e9e, une p\u00e9riode souvent stressante pour beaucoup. Une \u00e9tude command\u00e9e par le d\u00e9taillant en 2025 a en effet r\u00e9v\u00e9l\u00e9 qu\u2019environ quatre Belges sur dix pr\u00e9f\u00e8rent commencer les pr\u00e9paratifs des f\u00eates le plus t\u00f4t possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette r\u00e9p\u00e9tition n\u2019est pas un hasard : l\u2019ann\u00e9e derni\u00e8re, Colruyt a, selon ses propres dires, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-campagne-la-plus-reussie-de-tous-les-temps-et-dautres-anecdotes-tirees-du-rapport-annuel-de-colruyt\/\">attir\u00e9 un nombre record de nouveaux clients<\/a> gr\u00e2ce \u00e0 la campagne \u00ab Astuce contre le stress des f\u00eates \u00bb, lanc\u00e9e deux semaines plus t\u00f4t que d\u2019habitude, avec d\u00e8s d\u00e9but novembre les premiers spots t\u00e9l\u00e9vis\u00e9s et des d\u00e9gustations en magasin, ainsi que des promotions exceptionnelles sur les produits de f\u00eate. Selon le distributeur, il s\u2019agissait de la campagne la plus mobilisatrice jamais r\u00e9alis\u00e9e : la moiti\u00e9 des clients qui l\u2019avaient vue se sont rendus en magasin ou ont effectu\u00e9 un achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 partir d&rsquo;aujourd&rsquo;hui et jusqu&rsquo;\u00e0 la mi-d\u00e9cembre, plus de 280 magasins Colruyt serviront ensemble plus de 1,2 million d&rsquo;\u00e9chantillons. Le distributeur donne ainsi le coup d&rsquo;envoi de la p\u00e9riode des f\u00eates pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, apr\u00e8s le succ\u00e8s de sa premi\u00e8re campagne l&rsquo;ann\u00e9e derni\u00e8re. <\/p>\n","protected":false},"author":3,"featured_media":158607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[201],"topic":[488],"region":[226],"class_list":["post-158602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt donne d\u00e9j\u00e0 le coup d&#039;envoi de sa campagne de No\u00ebl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 partir d&#039;aujourd&#039;hui et jusqu&#039;\u00e0 la mi-d\u00e9cembre, plus de 280 magasins Colruyt serviront ensemble plus de 1,2 million de portions \u00e0 d\u00e9guster. Le distributeur donne ainsi le coup d&#039;envoi de la p\u00e9riode des f\u00eates pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, apr\u00e8s le succ\u00e8s de sa premi\u00e8re campagne l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colruyt donne d\u00e9j\u00e0 le coup d&#039;envoi de sa campagne de No\u00ebl - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00c0 partir d&#039;aujourd&#039;hui et jusqu&#039;\u00e0 la mi-d\u00e9cembre, plus de 280 magasins Colruyt serviront ensemble plus de 1,2 million de portions \u00e0 d\u00e9guster. Le distributeur donne ainsi le coup d&#039;envoi de la p\u00e9riode des f\u00eates pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, apr\u00e8s le succ\u00e8s de sa premi\u00e8re campagne l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T14:11:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T14:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/colruyt-proevertjes-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1407\" \/>\n\t<meta property=\"og:image:height\" content=\"852\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Colruyt donne d\u00e9j\u00e0 le coup d&rsquo;envoi de sa campagne de No\u00ebl\",\"datePublished\":\"2026-11-05T14:11:05+00:00\",\"dateModified\":\"2026-11-05T14:11:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/colruyt-proevertjes-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/\",\"name\":\"Colruyt donne d\u00e9j\u00e0 le coup d'envoi de sa campagne de No\u00ebl - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/colruyt-donne-dores-et-deja-le-coup-denvoi-de-sa-campagne-sur-les-tissus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/colruyt-proevertjes-1.jpg\",\"datePublished\":\"2026-11-05T14:11:05+00:00\",\"dateModified\":\"2026-11-05T14:11:07+00:00\",\"description\":\"\u00c0 partir d'aujourd'hui et jusqu'\u00e0 la mi-d\u00e9cembre, plus de 280 magasins Colruyt serviront ensemble plus de 1,2 million de portions \u00e0 d\u00e9guster. 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