{"id":158627,"date":"2026-11-05T15:28:22","date_gmt":"2026-11-05T14:28:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158627"},"modified":"2026-11-05T15:28:26","modified_gmt":"2026-11-05T14:28:26","slug":"interview-100-magasins-pour-belbo-des-marges-plus-saines-grace-a-lia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/interview-100-magasins-pour-belbo-des-marges-plus-saines-grace-a-lia\/","title":{"rendered":"[Interview] 100 magasins pour Bel&amp;Bo : \u00ab Des marges plus saines gr\u00e2ce \u00e0 l&rsquo;IA \u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(576 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158610\" data-id=\"158610\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/2_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/2_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/2_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158611\" data-id=\"158611\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/5_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/5_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/5_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158623\" data-id=\"158623\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/19_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/19_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/19_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/19_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158622\" data-id=\"158622\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/18_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/18_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/18_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/18_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158621\" data-id=\"158621\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/16_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/16_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/16_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/16_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158620\" data-id=\"158620\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/15_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/15_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/15_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158619\" data-id=\"158619\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/14_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/14_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/14_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/14_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158618\" data-id=\"158618\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/13_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/13_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/13_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158617\" data-id=\"158617\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/12_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/12_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/12_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158616\" data-id=\"158616\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/11_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/11_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/11_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158615\" data-id=\"158615\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/10_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/10_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/10_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/10_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158614\" data-id=\"158614\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/9_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/9_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/9_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/9_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158613\" data-id=\"158613\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/7_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/7_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/7_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158612\" data-id=\"158612\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/8_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/8_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/8_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-169x300.jpeg 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-158624\" data-id=\"158624\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/20_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/20_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/20_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/20_BelBo_Winkelopening-Diest_100ste-winkel-Aangepast-768x432.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sur un march\u00e9 difficile, la cha\u00eene de mode <strong>Bel&amp;Bo<\/strong> ne reste pas les bras crois\u00e9s : le d\u00e9taillant vient d&rsquo;ouvrir son centi\u00e8me magasin. La PDG Charlotte Delfosse constate que les consommateurs h\u00e9sitent, mais s&rsquo;attend \u00e9galement \u00e0 ce que l&rsquo;intelligence artificielle donne un nouvel \u00e9lan au secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des consommateurs prudents<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le 4 novembre, l\u2019entreprise familiale belge Bel&amp;Bo a inaugur\u00e9 son centi\u00e8me magasin dans le centre-ville de Diest. Alors que de nombreuses marques se retirent des rues commer\u00e7antes, la cha\u00eene continue d\u00e9lib\u00e9r\u00e9ment d\u2019investir dans un r\u00e9seau de magasins ancr\u00e9 localement et accessible, explique la PDG Charlotte Delfosse lors d\u2019un entretien avec RetailDetail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le contexte n\u2019est pas facile, admet-elle : \u00ab 2025 a \u00e9t\u00e9 une ann\u00e9e correcte, avec un b\u00e9n\u00e9fice modeste. Nous constatons que le premier semestre de 2026 a \u00e9t\u00e9 bien plus difficile, en fait depuis la guerre en Iran. Le printemps a par ailleurs \u00e9t\u00e9 instable. Et lorsque le consommateur se montre prudent, la m\u00e9t\u00e9o devient un facteur encore plus important. Nous sommes confront\u00e9s \u00e0 une baisse de la fr\u00e9quentation dans nos magasins existants, mais nous constatons que les clients qui entrent ach\u00e8tent un peu plus : le panier moyen augmente et nos marges sont nettement plus saines. Mais il nous manque donc une partie du volume de visiteurs qui ne viennent pas. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019IA aide \u00e0 amortir la hausse des co\u00fbts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Les consommateurs h\u00e9sitent, sont plus critiques et ne viennent que lorsqu\u2019ils ont vraiment besoin de quelque chose. Avant, les gens achetaient un peu plus \u00e0 l\u2019avance, car ils s\u2019attendaient \u00e0 ce qu\u2019il fasse plus froid. C\u2019est moins le cas aujourd\u2019hui. \u00c0 cela s\u2019ajoute la concurrence permanente des plateformes en ligne ultra-bon march\u00e9. Nous essayons d\u2019y faire face en misant sur ce qu\u2019elles ne peuvent pas offrir : un magasin au coin de la rue, un service, des conseils et une meilleure qualit\u00e9. Les r\u00e9centes mesures de l\u2019UE apportent toutefois de l\u2019espoir et des perspectives. On peut d\u00e9battre de la question de savoir si cette taxe est suffisante ou non, mais elle aide bel et bien. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre-temps, les co\u00fbts continuent d\u2019augmenter, et l\u2019entreprise ne peut absorber ces hausses que partiellement. \u00ab Nous prenons des mesures pour am\u00e9liorer notre rentabilit\u00e9, mais la situation ne s\u2019facilite pas, surtout depuis la guerre en Iran. L\u2019intelligence artificielle nous aide toutefois, notamment en mati\u00e8re de promotions et de gestion des stocks. Nous y voyons de belles opportunit\u00e9s pour augmenter le chiffre d\u2019affaires et la marge avec ce dont nous disposons d\u00e9j\u00e0, mais les r\u00e9sultats ne se concr\u00e9tisent pas imm\u00e9diatement. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Synergie entre les magasins et la boutique en ligne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a un peu plus d\u2019un an, Bel&amp;Bo a lanc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/interview-belbo-fete-son-anniversaire-et-rafraichit-son-image-de-marque-et-ses-magasins\/\">un concept de magasin revisit\u00e9<\/a>. Depuis, la cha\u00eene a r\u00e9nov\u00e9 quatre magasins existants et ouvert quatre nouveaux magasins selon ce nouveau concept. \u00ab Avec celui de Diest, nous en comptons d\u00e9sormais neuf dans ce nouveau format. Nous pouvons certainement encore optimiser les choses, mais nous avons le sentiment que cela a contribu\u00e9 \u00e0 affiner le positionnement de notre marque et \u00e0 d\u00e9finir plus clairement ce que repr\u00e9sente Bel&amp;Bo. Dans les magasins existants \u00e9galement, nous proc\u00e9dons d\u00e9j\u00e0 \u00e0 de petites adaptations pour les int\u00e9grer \u00e0 cette nouvelle approche. Nous recevons des r\u00e9actions positives. Et la boutique en ligne, notre plus grande vitrine, a \u00e9galement \u00e9t\u00e9 enti\u00e8rement renouvel\u00e9e. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette boutique en ligne a connu une belle croissance l\u2019ann\u00e9e derni\u00e8re. \u00ab Les magasins physiques restent toutefois essentiels pour nous. Nous constatons une synergie entre les deux. Pour nous, peu importe o\u00f9 le client ach\u00e8te : quel que soit le canal, il doit b\u00e9n\u00e9ficier d\u2019une exp\u00e9rience et d\u2019un service adapt\u00e9s. Le retrait en magasin est toujours gratuit : cette compl\u00e9mentarit\u00e9 est importante. Nous disposons en outre de bornes dans les magasins o\u00f9 les clients peuvent, par exemple, commander leur taille si celle-ci n\u2019est pas disponible. Nous constatons que les clients commandent en ligne, viennent retirer leur commande en magasin et commandent imm\u00e9diatement une autre taille si celle-ci ne leur convient pas. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retour \u00e0 l\u2019essentiel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En m\u00eame temps, un vent de fra\u00eecheur souffle sur les collections. \u00ab Il est essentiel de garder nos clients actuels. Nous voulons rester dans l\u2019air du temps, ne pas vieillir avec nos clients. Se renouveler pour ne pas vieillir. On ne peut pas comparer quelqu\u2019un qui a quarante ans aujourd\u2019hui \u00e0 une personne de quarante ans d\u2019il y a 15 ans. \u00bb Cette nouvelle identit\u00e9 ne signifie pas un revirement, souligne Delfosse. \u00ab Nous voulons revenir \u00e0 l\u2019essentiel, montrer que nous proposons une mode contemporaine, accessible et abordable, pour tous les \u00e2ges. Le service personnalis\u00e9 est \u00e9galement un atout. Mais c\u2019est un travail de longue haleine, cela demande du temps. Nous avons encore du chemin \u00e0 parcourir. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelles sont les nouveaut\u00e9s dans ce centi\u00e8me magasin ? \u00ab Par rapport au tout premier magasin, nous mettons davantage en valeur le bloc des caisses, avec plus de couleurs. Celui de Diest est un magasin de centre-ville et sa surface est donc l\u00e9g\u00e8rement inf\u00e9rieure \u00e0 celle d\u2019un magasin Bel&amp;Bo typique situ\u00e9 en p\u00e9riph\u00e9rie. Nous avons toutefois d\u2019autres magasins de centre-ville dans quelques petites villes. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nombre limit\u00e9 de zones non couvertes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bel&amp;Bo s\u2019arr\u00eatera-t-il \u00e0 cent magasins ? \u00ab Nous analysons les possibilit\u00e9s \u00e0 l\u2019aide de nombreuses donn\u00e9es : o\u00f9 se trouvent les zones non couvertes ? Les quatre magasins que nous avons ouverts l\u2019ann\u00e9e derni\u00e8re ne d\u00e9tournent que peu de clients des \u00e9tablissements existants. Il existe certainement encore quelques zones non couvertes en Belgique. Nous ne souhaitons pas ouvrir un tr\u00e8s grand nombre de magasins, mais nous voulons examiner de mani\u00e8re judicieuse o\u00f9 se trouvent encore des opportunit\u00e9s. Il n\u2019y en aura pas vingt de plus, une dizaine tout au plus. Aucun projet concret n\u2019est pr\u00e9vu pour cette ann\u00e9e ou l\u2019ann\u00e9e prochaine. Cela d\u00e9pendra \u00e9galement de ce que le march\u00e9 aura \u00e0 offrir. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et comment se sont d\u00e9roul\u00e9s ces deux ans et demi en tant que PDG ? \u00ab \u00c7a a \u00e9t\u00e9 un parcours int\u00e9ressant jusqu\u2019\u00e0 pr\u00e9sent. Je me reconnais bien dans l\u2019expression \u00ab<em> fail forward \u00bb.<\/em> Entreprendre, c\u2019est essayer et oser. Parfois \u00e7a marche, parfois non, mais dans les deux cas, on avance d\u2019un pas par rapport \u00e0 avant. C\u2019est une belle id\u00e9e. On avance, \u00e0 coups d\u2019essais et d\u2019erreurs. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2025, la soci\u00e9t\u00e9 m\u00e8re Fabrimode a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 76,9 millions d\u2019euros, ce qui la place \u00e0 la 14e place du secteur belge de la vente de v\u00eatements. Le flux de tr\u00e9sorerie op\u00e9rationnel (EBITDA) s\u2019est \u00e9lev\u00e9 \u00e0 2,69 millions d\u2019euros, tandis que le b\u00e9n\u00e9fice net apr\u00e8s imp\u00f4ts s\u2019est \u00e9lev\u00e9 \u00e0 646 504 euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur un march\u00e9 difficile, la cha\u00eene de mode Bel&amp;Bo ne reste pas les bras crois\u00e9s : le d\u00e9taillant vient d&rsquo;ouvrir son centi\u00e8me magasin. La PDG Charlotte Delfosse constate que les consommateurs h\u00e9sitent, mais s&rsquo;attend \u00e9galement \u00e0 ce que l&rsquo;intelligence artificielle donne un nouvel \u00e9lan. <\/p>\n","protected":false},"author":3,"featured_media":158628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1467],"people":[],"extra":[43],"company":[1435],"topic":[643,310],"region":[226],"class_list":["post-158627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-artificiele-intelligentie","extra-plus","company-belbo","topic-interview","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Interview] 100 magasins pour Bel&amp;Bo : \u00ab Des marges plus saines gr\u00e2ce \u00e0 l&#039;IA \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sur un march\u00e9 difficile, la cha\u00eene de mode Bel&amp;Bo ne reste pas les bras crois\u00e9s : le d\u00e9taillant vient d&#039;ouvrir son centi\u00e8me magasin. 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