{"id":158701,"date":"2026-11-06T16:23:28","date_gmt":"2026-11-06T15:23:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158701"},"modified":"2026-11-06T16:23:30","modified_gmt":"2026-11-06T15:23:30","slug":"la-chaine-francaise-de-parfumeries-marionnaud-devient-la-demi-soeur-dapril-et-di","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-chaine-francaise-de-parfumeries-marionnaud-devient-la-demi-soeur-dapril-et-di\/","title":{"rendered":"La cha\u00eene fran\u00e7aise de parfumeries Marionnaud devient la demi-s\u0153ur d&rsquo;April et Di"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s vingt ans sous pavillon chinois, la cha\u00eene de parfumeries <strong>Marionnaud<\/strong> revient entre des mains fran\u00e7aises. David Konckier, PDG et actionnaire majoritaire du groupe de cosm\u00e9tiques <strong>Bogart<\/strong> (<strong>April <\/strong>et <strong>Di<\/strong>), rach\u00e8te ce d\u00e9taillant en difficult\u00e9. Il h\u00e9rite de 700 magasins, mais aussi d\u2019un chiffre d\u2019affaires en forte baisse et de lourdes pertes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le chiffre d&rsquo;affaires s&rsquo;effondre, les pertes s&rsquo;accumulent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9cision est prise : le conglom\u00e9rat hongkongais <strong>CK Hutchison<\/strong>, qui avait int\u00e9gr\u00e9 Marionnaud il y a vingt ans au sein de sa filiale de distribution <strong>AS Watson<\/strong> (\u00e9galement propri\u00e9taire de Kruidvat et Trekpleister), c\u00e8de Marionnaud \u00e0 David Konckier, PDG du groupe fran\u00e7ais de cosm\u00e9tiques Bogart. L\u2019entrepreneur rach\u00e8te la cha\u00eene \u00e0 titre personnel, par l\u2019interm\u00e9diaire de sa soci\u00e9t\u00e9 d\u2019investissement Behn. Les parties ne font aucune d\u00e9claration concernant le montant de la transaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M. Konckier se voit toutefois confier une lourde mission de restructuration. Marionnaud, autrefois leader du march\u00e9 fran\u00e7ais de la parfumerie s\u00e9lective, est d\u00e9sormais rel\u00e9gu\u00e9 \u00e0 la troisi\u00e8me place, loin derri\u00e8re <strong>Sephora <\/strong>et <strong>Nocib\u00e9<\/strong>. L\u2019ann\u00e9e derni\u00e8re, le chiffre d\u2019affaires fran\u00e7ais a chut\u00e9 de pr\u00e8s de 100 millions d\u2019euros pour s\u2019\u00e9tablir \u00e0 446,8 millions d\u2019euros, soit un niveau inf\u00e9rieur \u00e0 celui de l\u2019ann\u00e9e 2020 marqu\u00e9e par la pand\u00e9mie de coronavirus. La perte d\u2019exploitation s\u2019est \u00e9lev\u00e9e \u00e0 86,9 millions d\u2019euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cha\u00eene compte environ 700 magasins dans sept pays europ\u00e9ens, dont 369 en France, mais de nombreux points de vente sont v\u00e9tustes et font face \u00e0 des co\u00fbts d\u2019exploitation \u00e9lev\u00e9s. \u00ab Un r\u00e9seau de magasins int\u00e9gr\u00e9 de cette envergure est un atout majeur, mais <a href=\"https:\/\/www.lsa-conso.fr\/marionnaud-un-parc-enorme-mais-vieillissant-les-questions-autour-de-la-vente-du-numero-trois-de-la-parfumerie-selective.466976\">il peut aussi se transformer en gouffre financier<\/a> \u00bb, pr\u00e9vient Nicolas Rebet, expert en commerce de d\u00e9tail chez Retailoscope, dans une interview accord\u00e9e \u00e0 LSA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des opportunit\u00e9s surtout pour Bogart<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O\u00f9 r\u00e9side donc le potentiel ? Dans les synergies avec Bogart : ce groupe de cosm\u00e9tiques poss\u00e8de, outre quelque 450 boutiques sous les enseignes April et Di, douze marques, dont Carven, Chevignon et Ted Lapidus. Plus t\u00f4t cette ann\u00e9e, la famille Konckier a d\u2019ailleurs d\u00e9j\u00e0 \u00e9tendu son empire de la distribution en rachetant la cha\u00eene allemande de parfumeries <strong>Stadtparf\u00fcmerie Pieper<\/strong>, qui compte 110 magasins suppl\u00e9mentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si l\u2019acquisition de Marionnaud est pour l\u2019instant ind\u00e9pendante du groupe Bogart, cot\u00e9 en bourse, les marques de cosm\u00e9tiques propres au groupe ont d\u00e9sormais acc\u00e8s \u00e0 un r\u00e9seau de distribution europ\u00e9en nettement plus vaste. Une \u00e9ventuelle int\u00e9gration des diff\u00e9rents formats de magasins pourrait \u00e0 l\u2019avenir g\u00e9n\u00e9rer des \u00e9conomies d\u2019\u00e9chelle, alors que les discounters et les acteurs de la beaut\u00e9 en ligne grignotent de plus en plus de parts de march\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s vingt ans sous pavillon chinois, la cha\u00eene de parfumeries Marionnaud revient entre des mains fran\u00e7aises. David Konckier, PDG et actionnaire majoritaire du groupe de cosm\u00e9tiques Bogart (April et Di), rach\u00e8te ce d\u00e9taillant en difficult\u00e9. Il h\u00e9rite de 700 magasins, mais aussi d&rsquo;un chiffre d&rsquo;affaires en forte baisse et de lourdes pertes.<\/p>\n","protected":false},"author":5,"featured_media":158702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[2146,1377,2069],"topic":[282],"region":[342],"class_list":["post-158701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-bogart","company-di","company-marionnaud","topic-acquisition","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene fran\u00e7aise de parfumeries Marionnaud devient la demi-s\u0153ur d&#039;April et Di - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/la-chaine-francaise-de-parfumeries-marionnaud-devient-la-demi-soeur-dapril-et-di\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cha\u00eene fran\u00e7aise de parfumeries Marionnaud devient la demi-s\u0153ur d&#039;April et Di - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s vingt ans sous pavillon chinois, la cha\u00eene de parfumeries Marionnaud revient entre des mains fran\u00e7aises. David Konckier, PDG et actionnaire majoritaire du groupe de cosm\u00e9tiques Bogart (April et Di), rach\u00e8te ce d\u00e9taillant en difficult\u00e9. 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