{"id":158735,"date":"2026-11-09T09:52:16","date_gmt":"2026-11-09T08:52:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158735"},"modified":"2026-11-09T09:52:18","modified_gmt":"2026-11-09T08:52:18","slug":"ikea-enregistre-une-baisse-de-son-chiffre-daffaires-pour-la-troisieme-annee-consecutive","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-enregistre-une-baisse-de-son-chiffre-daffaires-pour-la-troisieme-annee-consecutive\/","title":{"rendered":"Ikea : troisi\u00e8me ann\u00e9e cons\u00e9cutive de baisse"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ikea<\/strong> n&rsquo;arrive pas \u00e0<strong> <\/strong>relancer sa croissance. Le g\u00e9ant su\u00e9dois de l&rsquo;ameublement a vu son chiffre d&rsquo;affaires mondial baisser pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive et investit d\u00e9sormais 1,2 milliard d&rsquo;euros dans des baisses de prix. Le groupe a d\u00e9j\u00e0 supprim\u00e9 850 emplois et acc\u00e9l\u00e8re d\u00e9sormais le d\u00e9ploiement de magasins plus petits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des prix en baisse jusqu\u2019\u00e0 25 %<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de l&rsquo;exercice clos fin ao\u00fbt, les ventes mondiales d&rsquo;Ikea ont recul\u00e9 de 2 %, passant de 44,6 milliards d&rsquo;euros l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente \u00e0 43,8 milliards d&rsquo;euros. Ce sont surtout les faibles ventes en Chine et au Moyen-Orient qui ont pes\u00e9 sur les r\u00e9sultats, tandis que l\u2019Europe et l\u2019Am\u00e9rique latine ont affich\u00e9 une croissance. C\u2019est ce qu\u2019indique Inter Ikea Group, propri\u00e9taire de la marque et fournisseur des franchis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin de s\u00e9duire \u00e0 nouveau les consommateurs, Ikea consacre 1,2 milliard d\u2019euros \u00e0 la baisse des prix. Depuis septembre, l\u2019enseigne r\u00e9duit les prix de plus d\u2019un millier de produits dans plus de vingt pays europ\u00e9ens, avec des r\u00e9ductions allant jusqu\u2019\u00e0 25 % sur, entre autres, les biblioth\u00e8ques Billy et les syst\u00e8mes de rangement Kallax, tr\u00e8s pris\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ces derni\u00e8res ann\u00e9es, nous avons r\u00e9ussi \u00e0 maintenir notre chiffre d\u2019affaires \u00e0 un niveau stable, malgr\u00e9 des conditions de march\u00e9 difficiles. Mais pour permettre \u00e0 davantage de personnes d\u2019acc\u00e9der \u00e0 un am\u00e9nagement int\u00e9rieur abordable, nous devons renouer avec la croissance \u00bb, d\u00e9clare le PDG Jakub Jankowski.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des magasins plus petits, moins de personnel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours du dernier exercice, 850 postes ont \u00e9t\u00e9 supprim\u00e9s \u00e0 l\u2019\u00e9chelle mondiale afin de r\u00e9duire les co\u00fbts et d\u2019acc\u00e9l\u00e9rer la prise de d\u00e9cision. \u00ab Gr\u00e2ce \u00e0 des objectifs clairs, \u00e0 un nombre r\u00e9duit de priorit\u00e9s et \u00e0 une organisation simplifi\u00e9e, nous pouvons prendre des d\u00e9cisions plus rapidement, r\u00e9duire les co\u00fbts et cr\u00e9er de meilleures conditions pour proposer des prix plus bas \u00bb, explique M. Jankowski.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, le r\u00e9seau de magasins \u00e9volue. L\u2019ann\u00e9e derni\u00e8re, Ikea a ouvert une nonantaine de magasins plus petits et pr\u00e9voit d\u2019acc\u00e9l\u00e9rer le rythme des ouvertures de 50 % en 2026 et 2027. La cha\u00eene de meubles cible ainsi les consommateurs urbains qui ont plus de mal \u00e0 se rendre dans les grands magasins d\u2019ameublement traditionnels situ\u00e9s en p\u00e9riph\u00e9rie. La gamme de produits fait \u00e9galement l\u2019objet d\u2019un rafra\u00eechissement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019est pas certain que ce changement de cap porte rapidement ses fruits. La frilosit\u00e9 persistante des consommateurs et la hausse des co\u00fbts de transport et d\u2019\u00e9nergie p\u00e8sent sur les marges. \u00ab Ce fut une ann\u00e9e difficile pour nous. Il est possible que <a href=\"https:\/\/www.ft.com\/content\/605c7eb8-41a9-47c4-84c7-12b6dfb77261\">cette ann\u00e9e soit \u00e9galement difficile<\/a>. Le march\u00e9 n\u2019est pas facile \u00bb, a reconnu M. Jankowski au Financial Times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea n&rsquo;arrive pas \u00e0 relancer sa croissance. Le g\u00e9ant su\u00e9dois de l&rsquo;ameublement a vu son chiffre d&rsquo;affaires mondial baisser pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive et investit d\u00e9sormais 1,2 milliard d&rsquo;euros dans des baisses de prix. Le groupe a d\u00e9j\u00e0 supprim\u00e9 850 emplois et acc\u00e9l\u00e8re d\u00e9sormais le d\u00e9ploiement de magasins plus petits.<\/p>\n","protected":false},"author":5,"featured_media":158736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[211],"topic":[266],"region":[],"class_list":["post-158735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-ikea","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea : troisi\u00e8me ann\u00e9e cons\u00e9cutive de baisse - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-enregistre-une-baisse-de-son-chiffre-daffaires-pour-la-troisieme-annee-consecutive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea : troisi\u00e8me ann\u00e9e cons\u00e9cutive de baisse - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ikea n&#039;arrive pas \u00e0 relancer sa croissance. 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