{"id":158791,"date":"2026-11-09T13:18:32","date_gmt":"2026-11-09T12:18:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158791"},"modified":"2026-11-09T13:18:45","modified_gmt":"2026-11-09T12:18:45","slug":"superdry-co-renforce-ses-fondations-avec-70-millions-de-livres-sterling","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/superdry-co-renforce-ses-fondations-avec-70-millions-de-livres-sterling\/","title":{"rendered":"Superdry &amp; Co renforce ses fondations avec 70 millions de livres sterling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Superdry &amp; Co<\/strong> a conclu un accord de refinancement de 70 millions de livres sterling (environ 81 millions d&rsquo;euros) avec Barclays et Bank of America. La marque de mode britannique remplace ainsi les cr\u00e9dits d&rsquo;urgence de 2023, que le d\u00e9taillant avait alors obtenus aupr\u00e8s de Bantry Bay Capital et Hilco Capital, par de nouveaux pr\u00eats \u00e0 des taux d&rsquo;int\u00e9r\u00eat plus bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Autres marques<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce nouvel accord devrait permettre d\u2019\u00e9conomiser environ 5 millions de livres sterling (pr\u00e8s de 6 millions d\u2019euros) d\u2019int\u00e9r\u00eats par an, offrant ainsi \u00e0 Superdry la marge de man\u0153uvre dont elle a besoin pour repartir \u00e0 l\u2019assaut. Apr\u00e8s des ann\u00e9es de pertes et de restructuration, la marque est revenue dans le vert au cours de l\u2019exercice 2025, et l\u2019EBITDA s\u2019est encore am\u00e9lior\u00e9 en 2026. Le d\u00e9but de l\u2019exercice 2027 s\u2019annonce m\u00eame si positif que la direction nourrit d\u00e9sormais des projets de croissance ambitieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de cet exercice, 21 nouveaux magasins ouvriront leurs portes, la pr\u00e9sence europ\u00e9enne doit s\u2019\u00e9tendre et Superdry (d\u00e9sormais \u00ab bewust &amp; Co \u00bb) d\u00e9veloppe un portefeuille de marques. Ainsi, le d\u00e9ploiement de <strong>Bench<\/strong>, le lancement exclusif de la marque am\u00e9ricaine de v\u00eatements de travail <strong>Stan Ray<\/strong> au Royaume-Uni et en Europe, ainsi qu\u2019une collaboration \u00e0 long terme avec <strong>Kappa <\/strong>qui d\u00e9butera au printemps\/\u00e9t\u00e9 2027 sont pr\u00e9vus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fondateur et PDG Julian Dunkerton est clair quant \u00e0 la direction \u00e0 suivre : \u00ab Le travail acharn\u00e9 pour r\u00e9tablir nos fondations est derri\u00e8re nous. Le refinancement nous donne le soutien n\u00e9cessaire pour nous concentrer sur l\u2019essentiel : la croissance, le d\u00e9veloppement du portefeuille de marques de Superdry &amp; Co, le renforcement de notre pr\u00e9sence internationale et l\u2019ouverture de nouveaux magasins aux emplacements strat\u00e9giques. Le fait que Barclays et Bank of America nous soutiennent en dit long sur la direction que nous donnons \u00e0 cette entreprise et sur les opportunit\u00e9s qui s\u2019offrent \u00e0 nous. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superdry &amp; Co a conclu un accord de refinancement de 70 millions de livres sterling (environ 81 millions d&rsquo;euros) avec Barclays et Bank of America. La marque de mode britannique remplace ainsi les cr\u00e9dits d&rsquo;urgence de 2023, que le d\u00e9taillant avait alors obtenus aupr\u00e8s de Bantry Bay Capital et Hilco Capital, par de nouveaux pr\u00eats \u00e0 des taux d&rsquo;int\u00e9r\u00eat plus bas.<\/p>\n","protected":false},"author":5,"featured_media":158792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1388],"topic":[276],"region":[381],"class_list":["post-158791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-superdry","topic-expansion","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Superdry &amp; Co renforce ses fondations avec 70 millions de livres sterling - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/superdry-co-renforce-ses-fondations-avec-70-millions-de-livres-sterling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superdry &amp; Co renforce ses fondations avec 70 millions de livres sterling - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Superdry &amp; Co a conclu un accord de refinancement de 70 millions de livres sterling (environ 81 millions d&#039;euros) avec Barclays et Bank of America. 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