{"id":158798,"date":"2026-11-09T14:34:33","date_gmt":"2026-11-09T13:34:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158798"},"modified":"2026-11-09T14:35:18","modified_gmt":"2026-11-09T13:35:18","slug":"cotti-coffee-recherche-des-franchises-pour-son-expansion-europeenne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/cotti-coffee-recherche-des-franchises-pour-son-expansion-europeenne\/","title":{"rendered":"Cotti Coffee recherche des franchis\u00e9s pour son expansion europ\u00e9enne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;ann\u00e9e prochaine, la cha\u00eene de caf\u00e9s chinoise <strong>Cotti Coffee<\/strong> pr\u00e9voit d&rsquo;ouvrir entre dix et vingt nouveaux \u00e9tablissements en Belgique, entre trente et quarante aux Pays-Bas, et de poursuivre son expansion dans d&rsquo;autres pays europ\u00e9ens. \u00c0 cette fin, l&rsquo;entreprise recrute des franchis\u00e9s ind\u00e9pendants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De grandes ambitions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-chinois-cotti-coffee-devoile-ses-premieres-succursales-belges\/\">son lancement au printemps dernier<\/a>, Cotti Coffee compte actuellement cinq \u00e9tablissements en Belgique : deux \u00e0 Bruxelles, deux \u00e0 Anvers et un \u00e0 Namur. Un sixi\u00e8me \u00e9tablissement ouvrira prochainement \u00e0 Gand. Ces \u00e9tablissements sont g\u00e9r\u00e9s par l\u2019entreprise elle-m\u00eame, mais la cha\u00eene recherche d\u00e9sormais des franchis\u00e9s pour poursuivre son expansion l\u2019ann\u00e9e prochaine : \u00ab Nous esp\u00e9rons <a href=\"https:\/\/www.lecho.be\/entreprises\/alimentation-boisson\/cotti-coffee-recrute-des-franchises-pour-ouvrir-de-10-a-20-boutiques-en-belgique-en-2027\/10698861.html\">ouvrir entre 10 et 20 nouveaux \u00e9tablissements en Belgique<\/a> d\u2019ici 2027 \u00bb, a d\u00e9clar\u00e9 un porte-parole au journal \u00e9conomique L\u2019Echo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des dizaines de candidats auraient d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat. Ailleurs en Europe aussi, les ambitions sont grandes : le g\u00e9ant du caf\u00e9 souhaite ainsi ouvrir entre 30 et 40 magasins aux Pays-Bas l\u2019ann\u00e9e prochaine et poursuivre son expansion en France, en Allemagne, en Espagne, au Portugal, au Royaume-Uni et peut-\u00eatre aussi en Italie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapidement rentable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le concept de Cotti Coffee repose sur de petits magasins d\u2019environ 60 m\u00b2 ax\u00e9s sur la vente \u00e0 emporter, situ\u00e9s dans des lieux tr\u00e8s fr\u00e9quent\u00e9s. La cha\u00eene se distingue par ses prix bas et ses promotions fr\u00e9quentes via son application. Avec un investissement initial d\u2019environ 80 000 euros, un corner Cotti Coffee peut devenir rentable en huit \u00e0 vingt mois. Les franchis\u00e9s ne paient de redevances qu\u2019apr\u00e8s trois ans, mais doivent s\u2019approvisionner exclusivement aupr\u00e8s de la soci\u00e9t\u00e9 chinoise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que Cotti Coffee ne soit pas encore tr\u00e8s connue en Europe, elle compte d\u00e9j\u00e0 plus de 18 000 points de vente. La plupart d\u2019entre eux se trouvent en Chine, mais la marque souhaite se d\u00e9velopper rapidement \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ann\u00e9e prochaine, la cha\u00eene de caf\u00e9s chinoise Cotti Coffee pr\u00e9voit d&rsquo;ouvrir entre dix et vingt nouveaux \u00e9tablissements en Belgique, entre trente et quarante aux Pays-Bas, et de poursuivre son expansion dans d&rsquo;autres pays europ\u00e9ens. \u00c0 cette fin, l&rsquo;entreprise recrute des franchis\u00e9s ind\u00e9pendants.<\/p>\n","protected":false},"author":3,"featured_media":158799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1966],"topic":[276,247],"region":[243],"class_list":["post-158798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-cotti-coffee","topic-expansion","topic-franchise","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cotti Coffee recherche des franchis\u00e9s pour son expansion 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