{"id":158829,"date":"2026-11-09T16:57:24","date_gmt":"2026-11-09T15:57:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158829"},"modified":"2026-11-09T16:57:25","modified_gmt":"2026-11-09T15:57:25","slug":"canada-goose-a-contre-courant-la-chine-une-lueur-despoir","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/canada-goose-a-contre-courant-la-chine-une-lueur-despoir\/","title":{"rendered":"Canada Goose \u00e0 contre-courant : la Chine, une lueur d&rsquo;espoir"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chez <strong>Canada Goose<\/strong>, le chiffre d&rsquo;affaires a progress\u00e9 de 5,9 % au deuxi\u00e8me trimestre, malgr\u00e9 un fort recul en Europe. Il est int\u00e9ressant de noter que ce sont surtout la Chine et le commerce en ligne qui stimulent la croissance de la marque de luxe canadienne. Les pertes continuent toutefois de s&rsquo;aggraver et les performances des magasins existants restent \u00e0 la tra\u00eene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les magasins perdent du terrain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours du trimestre clos le 27 septembre, le chiffre d&rsquo;affaires a progress\u00e9 de 5,9 % pour atteindre 274 millions de dollars canadiens (173,2 millions d&rsquo;euros), mais ces chiffres positifs masquent d&rsquo;importantes disparit\u00e9s r\u00e9gionales. Alors que d&rsquo;autres marques de luxe rencontrent des difficult\u00e9s sur le march\u00e9 chinois, le chiffre d&rsquo;affaires de Canada Goose dans la r\u00e9gion Asie-Pacifique a bondi de 23,1 %. Dans la r\u00e9gion EMEA, en revanche, les ventes ont recul\u00e9 de 14 %, principalement en raison des faibles performances des magasins europ\u00e9ens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les ventes directes aux consommateurs ont progress\u00e9 de 2,7 % pour atteindre 129,6 millions de dollars canadiens (81,9 millions d\u2019euros), gr\u00e2ce \u00e0 de nouvelles ouvertures de magasins et \u00e0 de solides ventes en ligne en Am\u00e9rique du Nord et en Asie. Mais \u00e0 p\u00e9rim\u00e8tre comparable, le chiffre d\u2019affaires a recul\u00e9 de 7,5 %. Cela indique que Canada Goose doit principalement sa croissance \u00e0 son expansion, tandis que les magasins existants perdent des clients et du chiffre d\u2019affaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La rentabilit\u00e9 reste \u00e9galement sous pression. La perte nette li\u00e9e aux activit\u00e9s poursuivies est pass\u00e9e de 15,2 millions de dollars canadiens (9,6 millions d\u2019euros) \u00e0 18,8 millions de dollars canadiens (11,9 millions d\u2019euros). La hausse des d\u00e9penses marketing et l\u2019extension du r\u00e9seau de magasins ont pes\u00e9 sur le r\u00e9sultat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La saison hivernale apporte un peu de r\u00e9pit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Dani Reiss reste confiant dans la strat\u00e9gie. \u00ab Nos r\u00e9sultats trimestriels montrent que nous continuons \u00e0 progresser dans la construction d\u2019une marque Canada Goose plus forte et plus diversifi\u00e9e \u00bb, d\u00e9clare-t-il. La marque souhaite r\u00e9duire sa d\u00e9pendance vis-\u00e0-vis de ses doudounes embl\u00e9matiques et se concentrer davantage sur d\u2019autres cat\u00e9gories de v\u00eatements. Les v\u00eatements de pluie et les v\u00eatements d\u2019ext\u00e9rieur plus l\u00e9gers ont d\u2019ores et d\u00e9j\u00e0 enregistr\u00e9 une croissance \u00e0 deux chiffres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Canada Goose maintient ses pr\u00e9visions d\u2019une croissance du chiffre d\u2019affaires de quelques pour cent pour l\u2019ensemble de l\u2019exercice 2027. Les hausses de prix, un assortiment plus large, de nouveaux magasins et des commandes en gros en hausse devraient soutenir le chiffre d\u2019affaires. Dans le m\u00eame temps, l\u2019entreprise tient compte d\u2019un affaiblissement de la demande des consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Canada Goose, le chiffre d&rsquo;affaires a progress\u00e9 de 5,9 % au deuxi\u00e8me trimestre, malgr\u00e9 un fort recul en Europe. Il est int\u00e9ressant de noter que ce sont surtout la Chine et le commerce en ligne qui stimulent la croissance de la marque de luxe canadienne. Les pertes continuent toutefois de s&rsquo;aggraver et les performances des magasins existants restent \u00e0 la tra\u00eene.<\/p>\n","protected":false},"author":5,"featured_media":158830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1434],"topic":[266],"region":[1924],"class_list":["post-158829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-canada-goose","topic-resultats-financiers","region-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canada Goose \u00e0 contre-courant : la Chine, une lueur d&#039;espoir - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/canada-goose-a-contre-courant-la-chine-une-lueur-despoir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canada Goose \u00e0 contre-courant : la Chine, une lueur d&#039;espoir - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Chez Canada Goose, le chiffre d&#039;affaires a progress\u00e9 de 5,9 % au deuxi\u00e8me trimestre, malgr\u00e9 un fort recul en Europe. 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