{"id":158867,"date":"2026-11-10T13:16:58","date_gmt":"2026-11-10T12:16:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158867"},"modified":"2026-11-10T13:17:00","modified_gmt":"2026-11-10T12:17:00","slug":"bol-se-developpe-principalement-grace-a-ses-partenaires-commerciaux-mais-leur-nombre-diminue","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-se-developpe-principalement-grace-a-ses-partenaires-commerciaux-mais-leur-nombre-diminue\/","title":{"rendered":"Bol se d\u00e9veloppe principalement gr\u00e2ce \u00e0 ses partenaires commerciaux, mais leur nombre diminue"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les partenaires commerciaux externes jouent un r\u00f4le de plus en plus important dans la croissance de <strong>Bol<\/strong>, alors que les ventes en ligne de l&rsquo;entreprise ne progressent pratiquement plus. Fait marquant : la plateforme de commerce \u00e9lectronique r\u00e9alise cette croissance avec 17 % de partenaires en moins qu&rsquo;il y a trois ans. Dans le m\u00eame temps, la croissance totale de Bol a presque diminu\u00e9 de moiti\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les partenaires tirent la marche en avant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les activit\u00e9s de place de march\u00e9 constituent de plus en plus clairement le moteur de la croissance de Bol. Selon Ecommerce News, qui a analys\u00e9 les r\u00e9sultats trimestriels de la soci\u00e9t\u00e9 m\u00e8re Ahold Delhaize, les <a href=\"https:\/\/www.ecommercenews.nl\/bol-ziet-partnerverkopen-doorgroeien\/\">ventes en ligne des partenaires externes<\/a> ont augment\u00e9 de 7,9 % au troisi\u00e8me trimestre, pour atteindre 787 millions d\u2019euros. Le reste du chiffre d\u2019affaires en ligne, qui comprend les ventes propres de Bol ainsi que les activit\u00e9s en ligne d\u2019Etos et de Gall &amp; Gall, n\u2019a progress\u00e9 que de 0,7 %, pour atteindre 773 millions d\u2019euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette tendance s&rsquo;observe depuis un certain temps d\u00e9j\u00e0. Au cours des neuf premiers mois de 2026, les ventes des partenaires ont augment\u00e9 de 7,6 %, contre seulement 1,3 % pour les autres chiffres d&rsquo;affaires en ligne. Depuis cinq trimestres cons\u00e9cutifs, les ventes externes progressent plus rapidement que les activit\u00e9s en ligne propres \u00e0 l&rsquo;entreprise. Depuis le d\u00e9but de l\u2019ann\u00e9e, les ventes des partenaires sont \u00e9galement plus \u00e9lev\u00e9es en valeur absolue. Bien qu\u2019Ahold Delhaize ne publie pas de chiffres d\u2019affaires distincts pour Bol, les donn\u00e9es r\u00e9v\u00e8lent une tendance claire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de vendeurs, plus de chiffre d\u2019affaires<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est remarquable que Bol r\u00e9alise cette croissance avec un nombre de plus en plus r\u00e9duit de partenaires commerciaux. \u00c0 la mi-2023, la plateforme comptait encore environ 52 000 vendeurs externes. Au 30 juin 2026, ce chiffre \u00e9tait tomb\u00e9 \u00e0 43 095, soit une baisse de 17 %. La place de march\u00e9 g\u00e9n\u00e8re donc plus de chiffre d\u2019affaires avec moins de partenaires. Cela pourrait indiquer une concentration croissante des ventes chez les vendeurs plus importants ou plus performants, m\u00eame si les chiffres disponibles ne permettent pas de se prononcer d\u00e9finitivement \u00e0 ce sujet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 les solides performances de la place de march\u00e9, Bol dans son ensemble perd de sa dynamique de croissance. Les ventes en ligne europ\u00e9ennes d\u2019Ahold Delhaize destin\u00e9es aux consommateurs, hors activit\u00e9s de supermarch\u00e9, provenant en grande partie de Bol, ont augment\u00e9 de 4,4 % au cours des neuf premiers mois. Un an plus t\u00f4t, la croissance s\u2019\u00e9levait encore \u00e0 8,7 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Ahold Delhaize, la pression sur le pouvoir d\u2019achat et l\u2019orientation vers des produits moins chers p\u00e8sent sur les performances. \u00c0 cela se sont ajout\u00e9s, au troisi\u00e8me trimestre, des probl\u00e8mes logistiques : une cyberattaque chez Ceva Logistics <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cyberaanval-kost-ahold-delhaize-tot-250-miljoen-euro-omzet\/\">a perturb\u00e9 les livraisons en ao\u00fbt<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les partenaires commerciaux externes jouent un r\u00f4le de plus en plus important dans la croissance de Bol, alors que les ventes en ligne de l&rsquo;entreprise ne progressent pratiquement plus. Fait marquant : la plateforme de commerce \u00e9lectronique r\u00e9alise cette croissance avec 17 % de partenaires en moins qu&rsquo;il y a trois ans. Dans le m\u00eame temps, la croissance totale de Bol a presque diminu\u00e9 de moiti\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":158868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[124,390],"topic":[198,266],"region":[524],"class_list":["post-158867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-ahold-delhaize","company-bol-com","topic-e-commerce","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol se d\u00e9veloppe principalement gr\u00e2ce \u00e0 ses partenaires commerciaux, mais leur nombre diminue - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-se-developpe-principalement-grace-a-ses-partenaires-commerciaux-mais-leur-nombre-diminue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bol se d\u00e9veloppe principalement gr\u00e2ce \u00e0 ses partenaires commerciaux, mais leur nombre diminue - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les partenaires commerciaux externes jouent un r\u00f4le de plus en plus important dans la croissance de Bol, alors que les ventes en ligne de l&#039;entreprise ne progressent pratiquement plus. 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