{"id":158900,"date":"2026-11-10T16:01:26","date_gmt":"2026-11-10T15:01:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158900"},"modified":"2026-11-10T16:01:28","modified_gmt":"2026-11-10T15:01:28","slug":"ms-met-davantage-laccent-sur-lalimentation-et-la-numerisation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ms-met-davantage-laccent-sur-lalimentation-et-la-numerisation\/","title":{"rendered":"M&S met davantage l’accent sur l’alimentation et la num\u00e9risation"},"content":{"rendered":"\n

Marks & Spencer<\/strong> souhaite que les ventes en ligne repr\u00e9sentent pr\u00e8s de la moiti\u00e9 du chiffre d’affaires dans les secteurs de la mode, de la maison et de la beaut\u00e9, en compl\u00e9ment d’un r\u00e9seau de 180 magasins \u00ab tr\u00e8s productifs \u00bb. Cette ambition est au c\u0153ur du Capital Markets Day du d\u00e9taillant britannique, au cours duquel sera pr\u00e9sent\u00e9e la prochaine phase du programme de transformation \u00ab Reinvesting for Growth \u00bb.<\/p>\n\n\n\n

Doublement des ventes alimentaires<\/h2>\n\n\n\n

Pour la division mode, d\u00e9coration et beaut\u00e9, M&S vise une marge op\u00e9rationnelle sup\u00e9rieure \u00e0 10 %, tant en magasin qu\u2019en ligne, tout en continuant \u00e0 accro\u00eetre sa part de march\u00e9. Au premier semestre, 35 % du chiffre d\u2019affaires de cette division provenait des ventes en ligne, contre 33 % en 2024\/25.<\/p>\n\n\n\n

Au niveau du groupe, M&S table sur une croissance du chiffre d\u2019affaires comprise entre un chiffre moyen et un chiffre \u00e9lev\u00e9 \u00e0 un chiffre \u00e0 moyen terme, les b\u00e9n\u00e9fices devant augmenter plus rapidement que le chiffre d\u2019affaires. \u00c0 terme, le chiffre d\u2019affaires du secteur alimentaire devrait m\u00eame doubler tout en atteignant une marge op\u00e9rationnelle d\u2019environ 5 %. <\/p>\n\n\n\n

Pour sa croissance internationale, le d\u00e9taillant opte pour des formules \u00e0 faible intensit\u00e9 capitalistique, notamment via le partenariat \u00e9tendu avec ZEOS de Zalando<\/strong>, qui couvre 22 march\u00e9s en Europe continentale. M&S affirme \u00e9galement \u00eatre en bonne voie pour supprimer 600 millions de livres sterling (702 millions d\u2019euros) de co\u00fbts structurels d\u2019ici l\u2019exercice 2028.<\/p>\n\n\n\n

Une nouvelle structure porteuse<\/h2>\n\n\n\n

Stuart Machin, PDG, a d\u00e9clar\u00e9 : \u00ab Nous redessinons la colonne vert\u00e9brale de l\u2019entreprise, de l\u2019achat \u00e0 la cha\u00eene d\u2019approvisionnement, en passant par la planification de l\u2019assortiment, les magasins et le commerce en ligne. Bien que notre offre de produits se soit consid\u00e9rablement am\u00e9lior\u00e9e, la transformation de bout en bout n\u2019en est encore qu\u2019\u00e0 ses d\u00e9buts. \u00bb<\/p>\n\n\n\n

Le magasin phare Pantheon, r\u00e9nov\u00e9 sur Oxford Street, sert de mod\u00e8le pour les futurs investissements dans la mode, la maison et la beaut\u00e9. Depuis sa r\u00e9ouverture, le chiffre d\u2019affaires de ces rayons y a augment\u00e9 de 27 % par rapport \u00e0 2024\/25. En 2027, un centre de distribution automatis\u00e9 d\u00e9di\u00e9 \u00e0 la mode ouvrira \u00e9galement ses portes \u00e0 Lichfield. Le lancement de Sephora<\/strong>, pr\u00e9vu \u00e0 partir <\/strong>du printemps<\/a>, sur la plateforme en ligne de Marks & Spencer et dans une s\u00e9lection de magasins devrait \u00e9galement donner un coup de pouce.<\/p>\n\n\n\n

Au premier semestre, le chiffre d\u2019affaires a d\u00e9j\u00e0 progress\u00e9 de 16,2 % pour atteindre 9,26 milliards de livres sterling (11,10 milliards d\u2019euros), tandis que le b\u00e9n\u00e9fice avant imp\u00f4ts ajust\u00e9 a plus que doubl\u00e9 pour s\u2019\u00e9tablir \u00e0 403,2 millions de livres sterling (483,15 millions d\u2019euros). Ces r\u00e9sultats ont d\u00e9pass\u00e9 les attentes, mais sont rest\u00e9s inf\u00e9rieurs au niveau enregistr\u00e9 avant la cyberattaque<\/a> d\u2019avril de l\u2019ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marks & Spencer souhaite que les ventes en ligne repr\u00e9sentent pr\u00e8s de la moiti\u00e9 du chiffre d’affaires dans les secteurs de la mode, de la maison et de la beaut\u00e9, en compl\u00e9ment d’un r\u00e9seau de 180 magasins \u00ab tr\u00e8s performants \u00bb. Cette ambition est au c\u0153ur du Capital Markets Day du d\u00e9taillant britannique, au cours duquel sera pr\u00e9sent\u00e9e la prochaine \u00e9tape du programme de transformation \u00ab Reinvesting for Growth \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":158901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[506],"topic":[],"region":[381],"class_list":["post-158900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-marks-spencer","region-royaume-uni"],"acf":[],"yoast_head":"\nM&S met davantage l'accent sur l'alimentation et la num\u00e9risation - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/ms-met-davantage-laccent-sur-lalimentation-et-la-numerisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&S met davantage l'accent sur l'alimentation et la num\u00e9risation - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Marks & Spencer souhaite que les ventes en ligne repr\u00e9sentent pr\u00e8s de la moiti\u00e9 du chiffre d'affaires dans les secteurs de la mode, de la maison et de la beaut\u00e9, en compl\u00e9ment d'un r\u00e9seau de 180 magasins \u00ab tr\u00e8s performants \u00bb. 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