{"id":158907,"date":"2026-11-10T16:47:55","date_gmt":"2026-11-10T15:47:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158907"},"modified":"2026-11-10T16:47:58","modified_gmt":"2026-11-10T15:47:58","slug":"action-essuie-un-refus-lidl-est-autorise-a-comparer-ses-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-essuie-un-refus-lidl-est-autorise-a-comparer-ses-prix\/","title":{"rendered":"Action \u00e9choue \u00e0 faire interdire les comparaisons de prix de Lidl"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Action <\/strong>a (pour l&rsquo;instant) \u00e9chou\u00e9 dans sa bataille juridique contre <strong>Lidl<\/strong>. Le discounter n\u00e9erlandais souhaitait faire interdire les campagnes publicitaires comparatives de son rival allemand, sous peine d&rsquo;astreintes pouvant atteindre 100 000 euros par infraction. Mais le juge fran\u00e7ais n&rsquo;a pas trouv\u00e9 de motifs suffisants pour intervenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une comparaison trompeuse ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis janvier, Lidl compare directement ses prix \u00e0 ceux d\u2019Action dans ses campagnes publicitaires fran\u00e7aises. La cha\u00eene de magasins discount n\u00e9erlandaise a alors saisi la justice. Selon Action, Lidl compare des prix promotionnels \u00e0 des tarifs habituels, utilise des donn\u00e9es de prix datant de diff\u00e9rentes dates et met en concurrence des produits qui ne sont pas suffisamment comparables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais apr\u00e8s avoir examin\u00e9 33 publicit\u00e9s, <a href=\"https:\/\/www.lsa-conso.fr\/distributeurs-alimentaires\/publicite-comparative-action-voulait-faire-taire-lidl-mais-la-justice-donne-lavantage-au-discounter-allemand.IGHPCIXEUBGLPF66QC3TSXC5LA.html\">le tribunal de Paris ne suit pas l\u2019argumentation d\u2019Action<\/a>, rapporte le magazine professionnel fran\u00e7ais LSA. La cha\u00eene ne d\u00e9montre pas suffisamment que Lidl induit les consommateurs en erreur. \u00ab Nous avons pu v\u00e9rifier que les prix indiqu\u00e9s sont corrects \u00bb, affirme le juge. Les comparaisons de produits semblent \u00e9galement justifi\u00e9es : \u00ab Les produits que Lidl compare r\u00e9pondent aux m\u00eames besoins. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Action doit prendre en charge les frais<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Action souhaitait non seulement faire interdire les publicit\u00e9s, mais exigeait \u00e9galement d\u2019avoir acc\u00e8s aux budgets publicitaires, aux tirages des prospectus et aux chiffres de vente de Lidl. Ces informations devaient permettre de calculer le pr\u00e9judice commercial all\u00e9gu\u00e9. Le juge rejette \u00e9galement cette demande. Action doit en outre supporter les frais de proc\u00e9dure et verser 10 000 euros pour contribuer aux frais juridiques de Lidl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bataille juridique n\u2019est toutefois pas n\u00e9cessairement termin\u00e9e. Le jugement du 29 octobre concerne une proc\u00e9dure en r\u00e9f\u00e9r\u00e9 et ne constitue pas un jugement d\u00e9finitif sur la l\u00e9galit\u00e9 de toutes les comparaisons de prix. Action peut encore demander que l\u2019affaire soit examin\u00e9e au fond, mais pour l\u2019instant, Lidl est autoris\u00e9 \u00e0 poursuivre ses campagnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action a (pour l&rsquo;instant) \u00e9chou\u00e9 dans sa bataille juridique contre Lidl. Le discounter n\u00e9erlandais souhaitait faire interdire les campagnes publicitaires comparatives de son rival allemand, sous peine d&rsquo;astreintes pouvant atteindre 100 000 euros par infraction. Mais le juge fran\u00e7ais n&rsquo;a pas estim\u00e9 qu&rsquo;il y avait suffisamment de motifs pour intervenir.<\/p>\n","protected":false},"author":5,"featured_media":158908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[417,204],"topic":[767,756,488],"region":[342],"class_list":["post-158907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-action","company-lidl","topic-concurrence-des-prix","topic-litige","topic-marketing","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action \u00e9choue \u00e0 faire interdire les comparaisons de prix de Lidl - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-essuie-un-refus-lidl-est-autorise-a-comparer-ses-prix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action \u00e9choue \u00e0 faire interdire les comparaisons de prix de Lidl - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Action a (pour l&#039;instant) \u00e9chou\u00e9 dans sa bataille juridique contre Lidl. Le discounter n\u00e9erlandais souhaitait faire interdire les campagnes publicitaires comparatives de son rival allemand, sous peine d&#039;astreintes pouvant atteindre 100 000 euros par infraction. 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