{"id":158913,"date":"2026-11-12T09:19:05","date_gmt":"2026-11-12T08:19:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158913"},"modified":"2026-11-12T09:19:08","modified_gmt":"2026-11-12T08:19:08","slug":"action-continue-sur-sa-lancee-14-de-chiffre-daffaires-et-pres-de-3-millions-de-clients-supplementaires-par-semaine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-continue-sur-sa-lancee-14-de-chiffre-daffaires-et-pres-de-3-millions-de-clients-supplementaires-par-semaine\/","title":{"rendered":"Action continue sur sa lanc\u00e9e : +14 % de chiffre d&rsquo;affaires et 3 millions de clients suppl\u00e9mentaires par semaine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au cours des neuf premiers mois de 2026, <strong>Action<\/strong> a vu<strong> <\/strong>son chiffre d&rsquo;affaires progresser de 14 % pour atteindre 12,8 milliards d&rsquo;euros, principalement gr\u00e2ce \u00e0 l&rsquo;arriv\u00e9e de nouveaux clients. Parall\u00e8lement, l&rsquo;enseigne continue de baisser ses prix et ouvre de nouveaux magasins \u00e0 un rythme soutenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La boutique en ligne prend de l&rsquo;ampleur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Action attire d\u00e9sormais en moyenne 23,2 millions de clients par semaine, contre 20,6 millions un an plus t\u00f4t. Cela repr\u00e9sente pas moins de 2,6 millions de visites hebdomadaires suppl\u00e9mentaires, soit une hausse de 13 %. Cette croissance reste toutefois une question d\u2019\u00e9chelle et de volume : alors que le chiffre d\u2019affaires total progresse de 14 %, la croissance du chiffre d\u2019affaires \u00e0 p\u00e9rim\u00e8tre constant, \u00e0 3,4 %, reste nettement plus modeste. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au Benelux, le march\u00e9 le plus mature d\u2019Action, cette croissance \u00e0 p\u00e9rim\u00e8tre constant est m\u00eame \u00ab largement sup\u00e9rieure \u00e0 ces 3,4 % \u00bb, d\u00e9clare la PDG Hajir Hajji \u00e0 RetailDetail. \u00ab Nous constatons \u00e9galement une croissance en Allemagne et en France, mais on observe toutefois une confiance des consommateurs un peu plus faible dans ces pays. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les activit\u00e9s de commerce en ligne aux Pays-Bas et en Belgique connaissent \u00e9galement une croissance \u00ab forte et saine \u00bb, pr\u00e9cise Mme Hajji sans donner plus de d\u00e9tails. Elle entrevoit toutefois d\u00e9sormais des possibilit\u00e9s d\u2019\u00e9tendre la boutique en ligne \u00e0 d\u2019autres pays. Aucun ordre ni calendrier concret n\u2019a toutefois encore \u00e9t\u00e9 d\u00e9fini pour la poursuite de ce d\u00e9ploiement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Au moins 400 magasins suppl\u00e9mentaires<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des neuf premiers mois, 228 magasins ont \u00e9t\u00e9 ouverts, portant le r\u00e9seau \u00e0 3 530 points de vente r\u00e9partis dans seize pays europ\u00e9ens. D\u2019ici fin 2026, le discounter souhaite ajouter au moins 400 magasins suppl\u00e9mentaires \u00e0 son r\u00e9seau. Cette ann\u00e9e, Action a d\u00e9j\u00e0 pris pied sur deux nouveaux march\u00e9s : apr\u00e8s la Croatie en mars, la Slov\u00e9nie a suivi en septembre. Pour approvisionner tous ces magasins, l\u2019appareil logistique continue lui aussi de se d\u00e9velopper. \u00c0 Onnaing, en France, Action a ouvert son vingti\u00e8me centre de distribution europ\u00e9en, principalement destin\u00e9 \u00e0 optimiser l\u2019approvisionnement dans le nord de la France et le sud de la Belgique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Belgique, l\u2019ann\u00e9e s\u2019ach\u00e8vera avec 8 nouveaux magasins, dont de nouveaux emplacements en centre-ville, comme par exemple \u00e0 Gand, et un magasin en centre-ville ouvrira \u00e9galement \u00e0 Louvain d\u2019ici la fin de l\u2019ann\u00e9e. Comment la cha\u00eene parvient-elle \u00e0 s\u2019implanter dans des emplacements de plus en plus on\u00e9reux ? Pas en faisant de compromis, selon Hajji : \u00ab Nous avons pour crit\u00e8re un pourcentage de loyer maximal que nous ne d\u00e9passons pas. Mais nous sommes par exemple tr\u00e8s attractifs pour g\u00e9n\u00e9rer du trafic dans un centre commercial, ce qui fait que nous parvenons souvent \u00e0 trouver un accord avec les propri\u00e9taires immobiliers. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mille prix en baisse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parall\u00e8lement, le discounter continue d\u2019ajuster ses prix. Plus de 1 000 produits de son assortiment permanent ont vu leur prix baisser. \u00ab Gr\u00e2ce \u00e0 notre taille, nous pouvons obtenir de meilleures conditions d\u2019achat et nous r\u00e9percutons directement cet avantage sur nos clients sous forme de prix plus bas. C\u2019est un aspect important de notre activit\u00e9, et cela l\u2019est d\u2019autant plus lorsque les budgets des m\u00e9nages sont sous pression \u00bb, explique le PDG Hajir Hajji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En mati\u00e8re de d\u00e9veloppement durable \u00e9galement, le d\u00e9taillant s&rsquo;efforce de suivre le rythme de sa croissance. Ainsi, Action mettra en service cette ann\u00e9e 250 remorques \u00e9quip\u00e9es de panneaux solaires afin d&rsquo;alimenter en \u00e9nergie les fonctions \u00e9lectriques de ses camions. Par ailleurs, la cha\u00eene mise notamment sur les camions \u00e0 double \u00e9tage, les camions \u00e9lectriques et les carburants alternatifs pour r\u00e9duire la consommation de combustibles fossiles dans sa cha\u00eene logistique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des neuf premiers mois de 2026, Action a vu son chiffre d&rsquo;affaires progresser de 14 % pour atteindre 12,8 milliards d&rsquo;euros, principalement gr\u00e2ce \u00e0 l&rsquo;arriv\u00e9e de nouveaux clients. Parall\u00e8lement, la cha\u00eene continue de baisser ses prix et ouvre de nouveaux magasins \u00e0 un rythme soutenu.<\/p>\n","protected":false},"author":5,"featured_media":158914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[417],"topic":[276,266],"region":[],"class_list":["post-158913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-action","topic-expansion","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action continue sur sa lanc\u00e9e : +14 % de chiffre d&#039;affaires et 3 millions de clients suppl\u00e9mentaires par semaine - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-continue-sur-sa-lancee-14-de-chiffre-daffaires-et-pres-de-3-millions-de-clients-supplementaires-par-semaine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action continue sur sa lanc\u00e9e : +14 % de chiffre d&#039;affaires et 3 millions de clients suppl\u00e9mentaires par semaine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au cours des neuf premiers mois de 2026, Action a vu son chiffre d&#039;affaires progresser de 14 % pour atteindre 12,8 milliards d&#039;euros, principalement gr\u00e2ce \u00e0 l&#039;arriv\u00e9e de nouveaux clients. 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