{"id":158987,"date":"2026-11-12T14:47:17","date_gmt":"2026-11-12T13:47:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=158987"},"modified":"2026-11-12T14:47:20","modified_gmt":"2026-11-12T13:47:20","slug":"la-transformation-dekoplaza-en-farm-en-flandre-est-terminee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-transformation-dekoplaza-en-farm-en-flandre-est-terminee\/","title":{"rendered":"La transformation d&rsquo;Ekoplaza en F\u00e4rm est achev\u00e9e en Flandre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avec la r\u00e9ouverture du magasin de Drongen, le projet de transformation des sept <strong>magasins<\/strong> flamands <strong>Ekoplaza<\/strong> en magasins de la marque <strong>F\u00e4rm<\/strong> est d\u00e9sormais enti\u00e8rement achev\u00e9. La cha\u00eene bio, qui compte d\u00e9sormais 41 magasins en Belgique, promet des prix plus bas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Concr\u00e9tiser nos ambitions \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00e4rm et Ekoplaza ont fusionn\u00e9 en 2022 et op\u00e9raient jusqu\u2019\u00e0 r\u00e9cemment en Belgique sous deux noms distincts : Ekoplaza en Flandre, F\u00e4rm \u00e0 Bruxelles et en Wallonie. \u00c0 la fin de l\u2019ann\u00e9e derni\u00e8re, le groupe a d\u00e9cid\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/uncategorized\/la-marque-ekoplaza-disparait-de-belgique\/\">d\u2019adopter une identit\u00e9 nationale unique<\/a>: les sept magasins Ekoplaza flamands situ\u00e9s \u00e0 Berchem, Louvain, Waregem, Gand, Bruges, Drongen et Sint-Amandsberg ont tous \u00e9t\u00e9 transform\u00e9s selon le concept F\u00e4rm. Auparavant, la marque de magasins <strong>Sequoia<\/strong> avait d\u00e9j\u00e0 disparu, ce qui fait que la cha\u00eene compte d\u00e9sormais 41 magasins uniformes en Belgique. Le d\u00e9taillant se place ainsi \u00e0 \u00e9galit\u00e9, en termes de nombre, avec <strong>Bio-Planet<\/strong>, la cha\u00eene bio de<strong> Colruyt<\/strong> <strong>Group<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Gr\u00e2ce \u00e0 une marque unique et claire, nous pouvons enfin concr\u00e9tiser notre ambition pour la Belgique. Nous voulons donner au bio une place \u00e0 part enti\u00e8re dans le paysage de la grande distribution. Il existe encore d\u2019\u00e9normes opportunit\u00e9s, car le bio est encore trop souvent mal compris. En communiquant sous une seule enseigne belge, nous transmettons notre message plus clairement \u00bb, d\u00e9clare Alexis Descampe, PDG de F\u00e4rm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">40 % de l\u2019offre est belge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les magasins ont \u00e9t\u00e9 r\u00e9nov\u00e9s : ils sont d\u00e9sormais plus spacieux et plus lumineux, avec une offre enti\u00e8rement repens\u00e9e. Tout y est 100 % bio. 40 % de l\u2019offre est belge, 40 % est vendu en vrac, 99 % des produits proviennent d\u2019entreprises familiales ou ind\u00e9pendantes, 100 % du chocolat, du th\u00e9, du caf\u00e9 et des bananes est issu du commerce \u00e9quitable et le d\u00e9taillant ne vend aucun produit ayant \u00e9t\u00e9 transport\u00e9 par avion. Pour les clients, cette transition se traduit \u00e9galement par des prix plus bas : la moiti\u00e9 des produits est d\u00e9sormais moins ch\u00e8re qu\u2019auparavant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fond\u00e9e en 2013, F\u00e4rm souhaite encourager une consommation responsable : des aliments locaux, de saison et en vrac. Les 41 magasins sont ouverts du lundi au samedi de 9 h \u00e0 19 h ; le dimanche et les jours f\u00e9ri\u00e9s, de 9 h \u00e0 13 h.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec la r\u00e9ouverture du magasin de Drongen, le projet de transformation des sept magasins Ekoplaza flamands en magasins de la marque F\u00e4rm est d\u00e9sormais achev\u00e9. La cha\u00eene bio, qui compte d\u00e9sormais 41 magasins en Belgique, promet des prix plus bas.<\/p>\n","protected":false},"author":3,"featured_media":158988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[2149],"people":[],"extra":[],"company":[452,1071],"topic":[340],"region":[226],"class_list":["post-158987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biologique","company-ekoplaza","company-farm","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La transformation d&#039;Ekoplaza en F\u00e4rm est achev\u00e9e en Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec la r\u00e9ouverture du magasin de Drongen, le projet de transformation des sept magasins flamands Ekoplaza en magasins de la marque F\u00e4rm est d\u00e9sormais enti\u00e8rement achev\u00e9. 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