{"id":159011,"date":"2026-11-12T15:38:25","date_gmt":"2026-11-12T14:38:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=159011"},"modified":"2026-11-12T15:38:26","modified_gmt":"2026-11-12T14:38:26","slug":"jd-com-finalise-lacquisition-de-ceconomy-proprietaire-de-mediamarkt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/jd-com-finalise-lacquisition-de-ceconomy-proprietaire-de-mediamarkt\/","title":{"rendered":"JD.com finalise l&rsquo;acquisition de Ceconomy, propri\u00e9taire de MediaMarkt"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir r\u00e9cemment obtenu l&rsquo;accord des autorit\u00e9s europ\u00e9ennes, le groupe chinois <strong>JD.com<\/strong> a finalis\u00e9 avec succ\u00e8s l&rsquo;acquisition du groupe allemand <strong>Ceconomy<\/strong>, propri\u00e9taire de la cha\u00eene d&rsquo;\u00e9lectronique <strong>MediaMarkt<\/strong>. La filiale europ\u00e9enne continuera toutefois \u00e0 fonctionner comme une entreprise ind\u00e9pendante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partenariat strat\u00e9gique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JD.com a acquis 59,8 % du capital social et des droits de vote de Ceconomy pour un montant de 1,335 milliard d\u2019euros. Combin\u00e9e \u00e0 la participation de 25,3 % conserv\u00e9e par Convergenta, partenaire de JD.com, cette acquisition porte leur participation conjointe dans la soci\u00e9t\u00e9 \u00e0 85,2 %. La finalisation du processus d\u2019acquisition fait suite \u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-groupe-chinois-jd-com-est-definitivement-autorise-a-racheter-mediamarkt-et-saturn\/\">l\u2019autorisation d\u00e9finitive de la transaction<\/a> par la Commission europ\u00e9enne au d\u00e9but du mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Cette \u00e9tape importante marque le d\u00e9but d\u2019un nouveau partenariat d\u2019investissement strat\u00e9gique visant \u00e0 cr\u00e9er la plateforme de r\u00e9f\u00e9rence de nouvelle g\u00e9n\u00e9ration d\u00e9di\u00e9e \u00e0 l\u2019\u00e9lectronique grand public en Europe \u00bb, indique le communiqu\u00e9 de presse. Ceconomy, qui compte plus de 1 000 magasins d\u2019\u00e9lectronique grand public sur onze march\u00e9s europ\u00e9ens, aura acc\u00e8s aux capacit\u00e9s technologiques et logistiques de JD.com, ce qui permettra d\u2019offrir un choix plus large aux clients, d\u2019acc\u00e9l\u00e9rer la mise sur le march\u00e9 de produits nouveaux et innovants et d\u2019assurer des livraisons plus rapides.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab De la vision \u00e0 l\u2019action \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab JD.com et Ceconomy partagent une vision commune : construire la premi\u00e8re plateforme europ\u00e9enne de nouvelle g\u00e9n\u00e9ration d\u00e9di\u00e9e \u00e0 l\u2019\u00e9lectronique grand public \u00bb, d\u00e9clare Sandy Xu, PDG. \u00ab Nous pouvons d\u00e9sormais commencer \u00e0 concr\u00e9tiser notre vision et \u00e0 lui donner vie. \u00bb Ceconomy restera une entreprise autonome en Europe, dot\u00e9e d\u2019une infrastructure technologique locale ind\u00e9pendante, souligne le communiqu\u00e9. Aucun changement significatif n\u2019est pr\u00e9vu au niveau de la direction, de la structure de l\u2019entreprise, de l\u2019organisation ou de l\u2019architecture de la marque, tandis que les accords existants avec le comit\u00e9 d\u2019entreprise, les conventions collectives et le niveau actuel de participation au sein du conseil de surveillance restent en vigueur<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ce qui reste inchang\u00e9, c\u2019est tout ce qui fait notre force : notre mission, nos marques embl\u00e9matiques, nos collaborateurs et notre engagement envers nos clients \u00bb, d\u00e9clare Remko Rijnders, PDG de Ceconomy. \u00ab Ce qui change, c\u2019est que nous pouvons d\u00e9sormais passer de la vision \u00e0 l\u2019action, en combinant notre expertise locale et nos relations clients avec les capacit\u00e9s technologiques et logistiques de JD.com afin d\u2019offrir une exp\u00e9rience encore meilleure aux consommateurs europ\u00e9ens. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Lors de la RetailDetail Night du 19 novembre, nul autre que <strong>le PDG de MediaMarkt<\/strong>, Olivier Van den Bossche, s\u2019entretiendra avec Pascal De Greef (<strong>Comeos<\/strong>), Peter De Sutter (<strong>E5<\/strong>) et Steven Van den Bossche (<strong>Hermie<\/strong>) sur la mani\u00e8re dont les d\u00e9taillants europ\u00e9ens peuvent rivaliser, collaborer et tirer des enseignements des nouveaux venus chinois.<\/em> <em>R\u00e9servez votre billet en cliquant sur le bouton ci-dessous. <\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2026-fr\/\">Je viendrai \u00e0 la RetailDetail Night le 19 novembre<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir r\u00e9cemment obtenu l&rsquo;autorisation des autorit\u00e9s europ\u00e9ennes, le groupe chinois JD.com a finalis\u00e9 avec succ\u00e8s l&rsquo;acquisition du groupe allemand Ceconomy, propri\u00e9taire de la cha\u00eene d&rsquo;\u00e9lectronique MediaMarkt. La filiale europ\u00e9enne continuera toutefois \u00e0 fonctionner comme une entreprise ind\u00e9pendante.<\/p>\n","protected":false},"author":3,"featured_media":159012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[426,454,907],"topic":[282],"region":[243],"class_list":["post-159011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-ceconomy","company-jd-com","company-mediamarkt","topic-acquisition","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD.com finalise l&#039;acquisition de Ceconomy, propri\u00e9taire de MediaMarkt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir r\u00e9cemment obtenu l&#039;accord des autorit\u00e9s europ\u00e9ennes, le groupe chinois JD.com a finalis\u00e9 avec succ\u00e8s l&#039;acquisition du groupe allemand Ceconomy, propri\u00e9taire de la cha\u00eene d&#039;\u00e9lectronique MediaMarkt. 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