{"id":159053,"date":"2026-11-13T10:14:31","date_gmt":"2026-11-13T09:14:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=159053"},"modified":"2026-11-13T10:14:33","modified_gmt":"2026-11-13T09:14:33","slug":"burberry-renoue-avec-les-benefices-grace-a-son-reseau-de-magasins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/burberry-renoue-avec-les-benefices-grace-a-son-reseau-de-magasins\/","title":{"rendered":"Burberry renoue avec les b\u00e9n\u00e9fices gr\u00e2ce \u00e0 ses magasins"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Burberry<\/strong> a<strong> <\/strong>de nouveau enregistr\u00e9 des b\u00e9n\u00e9fices au cours du premier semestre de l&rsquo;exercice 2026\/27. Le groupe de mode britannique a vu son chiffre d&rsquo;affaires progresser et a \u00e9galement nettement am\u00e9lior\u00e9 sa rentabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La reprise des b\u00e9n\u00e9fices se poursuit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d&rsquo;affaires du groupe s&rsquo;est \u00e9lev\u00e9 \u00e0 1,10 milliard de livres sterling (1,31 milliard d&rsquo;euros), soit une hausse de 6 % par rapport \u00e0 la m\u00eame p\u00e9riode de l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Ce taux de croissance s&rsquo;est maintenu tant dans les chiffres publi\u00e9s que sur une base comparable \u00e0 taux de change constants. C&rsquo;est ce qui ressort d&rsquo;un rapport interm\u00e9diaire portant sur les 26 semaines closes au 26 septembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat op\u00e9rationnel ajust\u00e9 est pass\u00e9 de 19 millions de livres sterling (23 millions d\u2019euros) \u00e0 62 millions de livres sterling (74 millions d\u2019euros). Ce r\u00e9sultat est ainsi plus de trois fois sup\u00e9rieur \u00e0 celui de l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Au final, Burberry a enregistr\u00e9 un b\u00e9n\u00e9fice net de 6 millions de livres sterling (7 millions d\u2019euros). Au cours de la m\u00eame p\u00e9riode l\u2019ann\u00e9e derni\u00e8re, le groupe avait encore enregistr\u00e9 une perte de 26 millions de livres sterling (31 millions d\u2019euros).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des manteaux pour toutes les saisons <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Joshua Schulman a soulign\u00e9 l\u2019impact du plan de restructuration en cours. \u00ab Il y a deux ans, nous avons lanc\u00e9 \u201cBurberry Forward\u201d. Aujourd\u2019hui, notre marque et notre entreprise sont plus solides \u00bb, a-t-il d\u00e9clar\u00e9. \u00ab Cinq trimestres cons\u00e9cutifs de croissance et une am\u00e9lioration de la qualit\u00e9 du chiffre d\u2019affaires d\u00e9montrent que notre strat\u00e9gie porte ses fruits. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d\u2019affaires comparable des ventes au d\u00e9tail a augment\u00e9 de 4 % au cours du premier semestre. Selon l\u2019entreprise, les ventes de mode pour femmes, hommes et enfants, ainsi que celles d\u2019accessoires, ont progress\u00e9. Les v\u00eatements d\u2019ext\u00e9rieur se sont particuli\u00e8rement distingu\u00e9s avec une hausse \u00e0 deux chiffres, ce qui, selon Burberry, confirme la vigueur de cette cat\u00e9gorie tout au long des saisons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retour en force des march\u00e9s am\u00e9ricain et chinois<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Presque toutes les r\u00e9gions ont contribu\u00e9 \u00e0 cette croissance. En Am\u00e9rique du Nord et du Sud, le chiffre d\u2019affaires comparable au d\u00e9tail a augment\u00e9 de 12 %, en Grande Chine de 7 % et dans le reste de la r\u00e9gion Asie-Pacifique de 3 %. Seule la r\u00e9gion EMEA (Europe, Moyen-Orient et Afrique) a enregistr\u00e9 une baisse de 2 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d\u2019affaires des magasins en propre a augment\u00e9 de 5 % pour atteindre 896 millions de livres sterling (1,07 milliard d\u2019euros). Le chiffre d\u2019affaires de vente en gros a progress\u00e9 de 18 % pour atteindre 174 millions de livres sterling (207 millions d\u2019euros), soit une hausse de 17 % \u00e0 taux de change constants. En revanche, les revenus issus des licences ont recul\u00e9 de 5 % pour s\u2019\u00e9tablir \u00e0 28 millions de livres sterling (33 millions d\u2019euros).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l&rsquo;ensemble de l&rsquo;exercice, Burberry table sur une surface de vente au d\u00e9tail globalement stable. Le groupe pr\u00e9voit une croissance du chiffre d&rsquo;affaires de gros de 10 \u00e0 12 % \u00e0 taux de change constants. L&rsquo;entreprise estime les \u00e9conomies annuelles sur les co\u00fbts d&rsquo;exploitation \u00e0 environ 100 millions de livres sterling (119 millions d&rsquo;euros), tandis que les d\u00e9penses d&rsquo;investissement devraient \u00e9galement s&rsquo;\u00e9lever \u00e0 environ 100 millions de livres sterling (119 millions d&rsquo;euros).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burberry a de nouveau enregistr\u00e9 des b\u00e9n\u00e9fices au cours du premier semestre de l&rsquo;exercice 2026\/27. Le groupe de mode britannique a vu son chiffre d&rsquo;affaires progresser et a \u00e9galement nettement am\u00e9lior\u00e9 sa rentabilit\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":159054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[837],"topic":[266],"region":[381],"class_list":["post-159053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-burberry","topic-resultats-financiers","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burberry renoue avec les b\u00e9n\u00e9fices gr\u00e2ce \u00e0 ses magasins - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/burberry-renoue-avec-les-benefices-grace-a-son-reseau-de-magasins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry renoue avec les b\u00e9n\u00e9fices gr\u00e2ce \u00e0 ses magasins - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Burberry a de nouveau enregistr\u00e9 des b\u00e9n\u00e9fices au cours du premier semestre de l&#039;exercice 2026\/27. 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