{"id":159059,"date":"2026-11-13T10:39:19","date_gmt":"2026-11-13T09:39:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=159059"},"modified":"2026-11-13T10:39:37","modified_gmt":"2026-11-13T09:39:37","slug":"hawaiian-nomme-un-nouveau-pdg-et-se-tourne-vers-lallemagne-apres-une-expansion-decevante-aux-pays-bas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hawaiian-nomme-un-nouveau-pdg-et-se-tourne-vers-lallemagne-apres-une-expansion-decevante-aux-pays-bas\/","title":{"rendered":"Hawaiian nomme un nouveau PDG et se tourne vers l&rsquo;Allemagne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La cha\u00eene de pok\u00e9 bowls <strong>Hawaiian <\/strong>recrute Kande Kazadi, ancien consultant chez Bain, au poste de nouveau PDG. Il succ\u00e8de au cofondateur Mattijs Hermans et aura pour mission de poursuivre la croissance de la cha\u00eene de restaurants anversoise en Europe. Pour l&rsquo;instant, l&rsquo;expansion aux Pays-Bas s&rsquo;av\u00e8re plus difficile que pr\u00e9vu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La croissance aux Pays-Bas marque le pas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s huit ans, les trois fondateurs de Hawaiian Pok\u00e9 Bowl c\u00e8dent la direction quotidienne. Mattijs Hermans passe le relais \u00e0 Kande Kazadi, qui apporte douze ans d\u2019exp\u00e9rience acquise chez le cabinet de conseil en strat\u00e9gie Bain &amp; Company. Hermans et ses cofondateurs, Ashkan Shah et Albano Gozhina, restent impliqu\u00e9s dans la cha\u00eene en tant qu\u2019actionnaires et administrateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ann\u00e9e derni\u00e8re, Hawaiian a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 68,2 millions d\u2019euros, avec un r\u00e9sultat brut d\u2019exploitation (EBITDA) de 9,1 millions d\u2019euros. Cette ann\u00e9e, la cha\u00eene souhaitait atteindre 82 millions d\u2019euros, mais cette ambition s\u2019av\u00e8re trop ambitieuse. L\u2019entreprise table d\u00e9sormais sur un chiffre d\u2019affaires de plus de 70 millions d\u2019euros, ce qui repr\u00e9sente tout de m\u00eame une croissance sup\u00e9rieure \u00e0 10 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout l\u2019expansion aux Pays-Bas qui s\u2019av\u00e8re plus lente que pr\u00e9vu. Hawaiian souhaitait doubler cette ann\u00e9e le nombre de ses \u00e9tablissements chez nos voisins du nord, passant de onze \u00e0 vingt-deux, mais n\u2019ouvrira au maximum que cinq nouveaux restaurants. Selon Hermans, il est plus difficile de trouver des locaux adapt\u00e9s \u00e0 la restauration aux Pays-Bas. Les restaurants existants affichent toutefois des performances sup\u00e9rieures aux pr\u00e9visions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019Allemagne attire<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau PDG doit donc \u00e9galement conqu\u00e9rir d\u2019autres march\u00e9s europ\u00e9ens. L\u2019Allemagne de l\u2019Ouest figure notamment en t\u00eate de liste, aux c\u00f4t\u00e9s du nord de la France et du Luxembourg. Hawaiian cible des emplacements situ\u00e9s dans un rayon de 300 \u00e0 400 kilom\u00e8tres autour de sa cuisine centrale \u00e0 Anvers, o\u00f9 l\u2019entreprise pr\u00e9pare les plats de base destin\u00e9s aux restaurants. Selon Hermans, cette infrastructure peut desservir trois fois plus d\u2019\u00e9tablissements qu\u2019aujourd\u2019hui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kazadi entrevoit d\u2019ores et d\u00e9j\u00e0 des opportunit\u00e9s internationales pour le concept anversois. \u00ab J\u2019ai aid\u00e9 pendant des ann\u00e9es de grandes entreprises du monde entier, mais je peux d\u00e9sormais faire rayonner une entreprise anversoise en pleine croissance <a href=\"https:\/\/www.tijd.be\/ondernemen\/horeca\/consultant-hielp-bedrijven-wereldwijd-nu-wordt-hij-ceo-van-antwerpse-keten-hawaiian\/10699316.html\">vers le reste de l\u2019Europe et au-del\u00e0<\/a> \u00bb, d\u00e9clare-t-il au journal De Tijd. Pour l\u2019instant, l\u2019entreprise ne mentionne toutefois aucun objectif concret.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de pok\u00e9 bowls Hawaiian recrute Kande Kazadi, ancien consultant chez Bain, au poste de nouveau PDG. Il succ\u00e8de au cofondateur Mattijs Hermans et aura pour mission de poursuivre la croissance de la cha\u00eene de restaurants anversoise en Europe. Pour l&rsquo;instant, l&rsquo;expansion aux Pays-Bas s&rsquo;av\u00e8re plus difficile que pr\u00e9vu.<\/p>\n","protected":false},"author":5,"featured_media":159060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[314],"people":[],"extra":[43],"company":[415],"topic":[609,276],"region":[],"class_list":["post-159059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-horeca","extra-plus","company-the-hawaiian-poke-bowl","topic-changement-de-direction","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawaiian nomme un nouveau PDG et se tourne vers l&#039;Allemagne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/hawaiian-nomme-un-nouveau-pdg-et-se-tourne-vers-lallemagne-apres-une-expansion-decevante-aux-pays-bas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawaiian nomme un nouveau PDG et se tourne vers l&#039;Allemagne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de pok\u00e9 bowls Hawaiian recrute Kande Kazadi, ancien consultant chez Bain, au poste de nouveau PDG. Il succ\u00e8de au cofondateur Mattijs Hermans et aura pour mission de poursuivre la croissance de la cha\u00eene de restaurants anversoise en Europe. 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