{"id":159104,"date":"2026-11-13T15:20:47","date_gmt":"2026-11-13T14:20:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=159104"},"modified":"2026-11-13T15:20:51","modified_gmt":"2026-11-13T14:20:51","slug":"filet-pur-ca-ne-sent-pas-bon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-ca-ne-sent-pas-bon\/","title":{"rendered":"[Filet Pur] \u00c7a ne sent pas bon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le caf\u00e9 est l\u2019arme secr\u00e8te des Chinois, un grand patron fran\u00e7ais s\u2019\u00e9gare dans le triangle anal, une promotion-choc venue de Hollande fait un flop et le leader du march\u00e9 explore les fronti\u00e8res du food-retail. Filet Pur vous faxe l\u2019actualit\u00e9 du FMCG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cheval de Troie<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tr\u00e8s m\u00e9diatis\u00e9e cyberattaque contre les syst\u00e8mes de r\u00e9frig\u00e9ration des supermarch\u00e9s \u00e9tait-elle l\u2019\u0153uvre des Gardiens de la R\u00e9volution iraniens&nbsp;? <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cyberaanval-op-franse-supermarkten-was-werk-van-iran\/\">En France, oui, selon le ministre fran\u00e7ais des Affaires \u00e9trang\u00e8res<\/a>. En Belgique, nos excellences de l\u2019Int\u00e9rieur et des Affaires \u00e9trang\u00e8res se chamaillent encore \u00e0 ce sujet. Un conflit de comp\u00e9tences, sans doute&nbsp;: les cong\u00e9lateurs se trouvaient bien sur le territoire national, mais la menace venait de l\u2019\u00e9tranger. Donc oui, qui s\u2019en charge&nbsp;? R\u00e9gionaliser la lutte contre la cybercriminalit\u00e9&nbsp;? Bah, tant qu\u2019on y est.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi qu\u2019il en soit, ce n\u2019\u00e9taient probablement pas les Chinois. Ils ne sont pas assez fous pour se tirer une balle dans le pied alors qu\u2019ils ont tant d\u2019autres moyens d\u2019imposer leur volont\u00e9 \u00e0 une Europe amorphe. En rendant la population accro \u00e0 un caf\u00e9 vendu \u00e0 prix cass\u00e9, par exemple. Avec la complicit\u00e9 d\u2019entrepreneurs locaux <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cotti-coffee-zoekt-franchisenemers-voor-europees-offensief\/\">s\u00e9duits par des contrats de franchise un peu trop all\u00e9chants pour \u00eatre honn\u00eates<\/a>, et qui finissent par vendre leur \u00e2me \u00e0 P\u00e9kin. Abandonnons-nous aux th\u00e9ories du complot&nbsp;: <strong>Cotti Coffee<\/strong> serait-il le \u00e9ni\u00e8me cheval de Troie que nous accueillons \u00e0 bras ouverts&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bon boulot<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft \u00e9tait en panne, mais il nous restait heureusement une bonne vieille Olivetti pour taper cette chronique. Et un fax pour envoyer la newsletter. Mais les r\u00e9seaux sociaux restent actifs, ce qui permet de faire l\u2019une ou l\u2019autre d\u00e9couverte. Par exemple, que monsieur Bompard vient \u00e9trangement souvent en Belgique ces derniers temps. En avril, il \u00e9tait venu remonter le moral des troupes apr\u00e8s les avoir trait\u00e9es de <em>quantit\u00e9 n\u00e9gligeable<\/em>. Et o\u00f9 \u00e9tait-il la semaine derni\u00e8re&nbsp;? \u00c0 Kontich, croyez-le ou non. Voil\u00e0 beaucoup d\u2019attention pour un endroit qui ne peut plus se targuer du statut de <em>pays de c\u0153ur<\/em>. Il a ainsi pos\u00e9 tout sourire aux c\u00f4t\u00e9s de l\u2019entrepreneur pour une photo publi\u00e9e sur Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais que venait-il faire dans cette r\u00e9gion que certains malotrus osent surnommer en Flandre <a href=\"https:\/\/nl.wikipedia.org\/wiki\/Anale_driehoek\">le triangle anal<\/a>&nbsp;? Apparemment, le grand patron voulait voir de ses propres yeux le nouveau concept de <strong>Carrefour Market<\/strong>. Pour contr\u00f4ler qu\u2019il respecte les directives du groupe&nbsp;? Pour v\u00e9rifier si ces magasins r\u00e9nov\u00e9s rendent enfin l\u2019enseigne vendable&nbsp;? Ou pour rassurer les \u00e9quipes et les syndicats locaux en leur assurant qu\u2019ils font du bon boulot&nbsp;? Sa visite tombait en tout cas \u00e0 pic apr\u00e8s l\u2019inqui\u00e9tude suscit\u00e9e par des rumeurs venues de France sur une \u00e9ventuelle vente de plusieurs Market au leader du march\u00e9 belge. Aucun communiqu\u00e9 de presse n\u2019a suivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pas impressionn\u00e9s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous nous posions encore la question la semaine derni\u00e8re&nbsp;: cela faisait exactement un an qu\u2019<strong>Albert Heijn<\/strong> avait frapp\u00e9 fort avec son offre \u00ab 2 achet\u00e9s + 5 gratuits \u00bb, et toujours aucune r\u00e9cidive dans ce style. Notre v\u0153u a \u00e9videmment \u00e9t\u00e9 exauc\u00e9. Enfin, un peu en mineur, il faut bien l\u2019admettre. Une p\u00e2le copie de l\u2019offre initiale. Une promo qui n\u2019a pas fait beaucoup de bruit, au fond. Loin d\u2019\u00eatre aussi spectaculaire qu\u2019annonc\u00e9. Du r\u00e9chauff\u00e9. D\u2019accord, c\u2019est la saison des soupes, mais Unox&nbsp;? Une marque qui ne fait r\u00eaver aucun Belge&nbsp;? Bref, nous sommes rest\u00e9s sur notre faim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout comme la client\u00e8le. Les magasins n\u2019ont pas \u00e9t\u00e9 pris d\u2019assaut. Aucune bagarre n\u2019a \u00e9t\u00e9 signal\u00e9e entre les rayons. Et <strong>Colruyt<\/strong> n\u2019a pas eu \u00e0 r\u00e9agir&nbsp;: l\u2019enseigne ne vend pas d\u2019Unox. C\u2019est tout&nbsp;? B\u00e9bert serait-il \u00e0 court de munitions&nbsp;? On ne peut pas toujours se d\u00e9passer, au grand dam des adeptes des promotions. Et les fournisseurs ne se bousculent pas pour sacrifier leurs marges. Au contraire&nbsp;: ils sont en train de n\u00e9gocier de fortes hausses de prix pour l\u2019an prochain. Autant dire que \u00e7a ne sent pas bon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u00e8ve-t\u00f4t<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non, pour voir de vraies offres, il faut aller chez Colruyt Professionals. \u00c0 condition de pouvoir entrer. Jeudi matin dernier, nous avons eu, \u00e0 titre tout \u00e0 fait exceptionnel, ce privil\u00e8ge \u00e0 Hoboken. Et qu\u2019y avons-nous vu&nbsp;? <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/met-colruyt-professionals-trekken-we-70-nieuwe-klanten-aan\/\">Une offre \u00ab&nbsp;72 achet\u00e9es,&nbsp; 24 gratuites&nbsp;\u00bb<\/a> sur la <strong>Carlsberg<\/strong>. L\u00e0, c\u2019est autre chose. Sant\u00e9&nbsp;! Remplissez la camionnette. Dans le monde merveilleux des grossistes en libre-service, le prix est la seule chose qui compte ou presque. Un terrain de jeu tout trouv\u00e9 pour le discounter de Hal. Nous avons m\u00eame appris qu\u2019on peut encore marchander. Voyez-vous \u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donc&nbsp;: si votre recette ne pla\u00eet plus aux consommateurs, il vous reste la client\u00e8le professionnelle. Au moins les entreprises ne r\u00e9clament ni ouverture le dimanche, ni magasin <em>chic<\/em>. Nous avons failli \u00eatre gagn\u00e9s par la nostalgie en apercevant les grands formats d\u2019econom, la marque maison historique, dans des rayonnages d\u2019articles d\u2019occasion. Et les \u00e9tiquettes de prix hors TVA, comme autrefois chez <strong>Makro<\/strong>, autre magasin o\u00f9 l\u2019on n\u2019entrait pas sans carte. Tout revient. Filet Pur aussi, dans une petite semaine. \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le caf\u00e9 est l\u2019arme secr\u00e8te des Chinois, un grand patron fran\u00e7ais s\u2019\u00e9gare dans le triangle anal, une promotion-choc venue de Hollande fait un flop et le leader du march\u00e9 explore les fronti\u00e8res du food-retail. Filet Pur vous faxe l\u2019actualit\u00e9 du FMCG. Cheval de Troie La tr\u00e8s m\u00e9diatis\u00e9e cyberattaque contre les syst\u00e8mes de r\u00e9frig\u00e9ration des supermarch\u00e9s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":159103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,765,87,201,1966,402],"topic":[205,386],"region":[],"class_list":["post-159104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-carlsberg","company-carrefour","company-colruyt","company-cotti-coffee","company-makro","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Filet Pur] \u00c7a ne sent pas bon - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-ca-ne-sent-pas-bon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Filet Pur] \u00c7a ne sent pas bon - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le caf\u00e9 est l\u2019arme secr\u00e8te des Chinois, un grand patron fran\u00e7ais s\u2019\u00e9gare dans le triangle anal, une promotion-choc venue de Hollande fait un flop et le leader du march\u00e9 explore les fronti\u00e8res du food-retail. Filet Pur vous faxe l\u2019actualit\u00e9 du FMCG. Cheval de Troie La tr\u00e8s m\u00e9diatis\u00e9e cyberattaque contre les syst\u00e8mes de r\u00e9frig\u00e9ration des supermarch\u00e9s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-ca-ne-sent-pas-bon\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-13T14:20:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T14:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/shutterstock-2711968753.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1127\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-ca-ne-sent-pas-bon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-ca-ne-sent-pas-bon\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"[Filet Pur] \u00c7a ne sent pas bon\",\"datePublished\":\"2026-11-13T14:20:47+00:00\",\"dateModified\":\"2026-11-13T14:20:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-ca-ne-sent-pas-bon\\\/\"},\"wordCount\":930,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-ca-ne-sent-pas-bon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/shutterstock-2711968753.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-ca-ne-sent-pas-bon\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/filet-pur-ca-ne-sent-pas-bon\\\/\",\"name\":\"[Filet Pur] \u00c7a ne sent pas bon - 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