{"id":15911,"date":"2016-12-20T09:24:47","date_gmt":"2016-12-20T09:24:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/action-achete-en-direct-aupres-des-fabricants-de-marques\/"},"modified":"2016-12-20T09:24:47","modified_gmt":"2016-12-20T09:24:47","slug":"action-achete-en-direct-aupres-des-fabricants-de-marques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-achete-en-direct-aupres-des-fabricants-de-marques\/","title":{"rendered":"Action ach\u00e8te en direct aupr\u00e8s des fabricants de marques"},"content":{"rendered":"<p>D\u00e9sormais la cha\u00eene discount <strong>Action<\/strong> ach\u00e8te en direct aupr\u00e8s de quelques dizaines de fabricants de marques. L\u2019enseigne vendait d\u00e9j\u00e0 des produits de marques A\u00a0auparavant, mais se les procurait indirectement.<\/p>\n<p><!--break--><\/p>\n<h2>197 nouveaux magasins en 2016<\/h2>\n<p>La raison pour laquelle les fabricants de marques acceptent \u00e0 pr\u00e9sent de traiter en direct avec Action semble \u00e9vidente :\u00a0la cha\u00eene en pleine croissance est devenue incontournable. Actuellement\u00a0 l&rsquo;enseigne\u00a0compte plus de 840 magasins dans six pays. En outre Action continue d\u2019investir dans sa croissance, en particulier en France, en Allemagne et en Autriche. Rien que cette ann\u00e9e le r\u00e9seau s\u2019est enrichi de 197 nouveaux magasins.<\/p>\n<p>\n\u00ab Toutes les deux semaines durant 75 minutes nous examinons des propositions pour de nouveaux emplacements de magasins. La semaine derni\u00e8re il y a eu 22 propositions, dont 19 ont \u00e9t\u00e9 approuv\u00e9es et il nous restait encore cinq minutes. L\u2019ouverture d\u2019un nouveau magasin peut se faire dans les six semaines. Cela nous permet de cro\u00eetre rapidement \u00bb, explique le CEO Sander van der Laan dans une interview accord\u00e9e au journal FD.<\/p>\n<h2>\nPartout le m\u00eame concept<\/h2>\n<p>Le concept avec ses prix exceptionnellement bas et la rotation permanente de l\u2019assortiment semble s\u00e9duire les consommateurs dans tous les pays. \u00ab Dans d\u2019autres pays nous avons exactement les m\u00eames magasins\u00a0 et un assortiment identique \u00e0 95%. Nous n\u2019avons pas encore rencontr\u00e9 de pays o\u00f9 la formule ne fonctionnait pas. \u00bb<\/p>\n<p>\nJusqu\u2019il y a trois ans Action s\u2019approvisionnait aupr\u00e8s de grossistes n\u00e9erlandais, mais \u00e0 pr\u00e9sent la cha\u00eene a \u00e9galement un accord de collaboration avec le chinois Li &amp; Jung, qui \u00ab recherche des fournisseurs pour nous, veille \u00e0 ce qu\u2019ils r\u00e9pondent \u00e0 nos sp\u00e9cifications produits et effectuent des contr\u00f4les. Soixante personnes de Li &amp; Jung travaillent \u00e0 plein temps pour Action. D\u2019ici peu nous enverrons notre premier expatri\u00e9 en Chine. \u00bb<\/p>\n<p>\nVan der Laan revient \u00e9galement sur la critique exprim\u00e9e par Jef Colruyt concernant Action. Selon Colruyt, l\u2019enseigne vendait des produits de moindre qualit\u00e9. \u00ab Ce monsieur de Colruyt nous reprochait \u00e9galement de vendre du Axe non-concentr\u00e9, alors que par la suite il s\u2019est av\u00e9r\u00e9 qu\u2019il vendait le m\u00eame dans ses propres rayons. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais la cha\u00eene discount Action ach\u00e8te en direct aupr\u00e8s de quelques dizaines de fabricants de marques. L\u2019enseigne vendait d\u00e9j\u00e0 des produits de marques A\u00a0auparavant, mais se les procurait indirectement. 197 nouveaux magasins en 2016 La raison pour laquelle les fabricants de marques acceptent \u00e0 pr\u00e9sent de traiter en direct avec Action semble \u00e9vidente :\u00a0la cha\u00eene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action ach\u00e8te en direct aupr\u00e8s des fabricants de marques - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais la cha\u00eene discount Action ach\u00e8te en direct aupr\u00e8s de quelques dizaines de fabricants de marques. 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