{"id":159113,"date":"2026-11-13T16:24:31","date_gmt":"2026-11-13T15:24:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=159113"},"modified":"2026-11-13T16:24:34","modified_gmt":"2026-11-13T15:24:34","slug":"la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/","title":{"rendered":"La brasserie Haacht tire d&rsquo;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&rsquo;orange sanguine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La brasserie <strong>Haacht<\/strong> se lance dans la bi\u00e8re sans alcool. Cette brasserie familiale investit 860 000 euros dans sa propre production et dans des installations de tirage adapt\u00e9es, et lance une premi\u00e8re en Belgique : la premi\u00e8re bi\u00e8re aux fruits sans alcool servie au f\u00fbt. D\u2019ici fin 2027, chaque marque de bi\u00e8re de la gamme devra proposer une variante sans alcool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bi\u00e8re aux fruits sans alcool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La bi\u00e8re sans alcool constitue l\u2019un des rares march\u00e9s en croissance au sein d\u2019un secteur brassicole belge en recul. Selon la f\u00e9d\u00e9ration sectorielle, la demande augmente de 25 %. La brasserie Haacht r\u00e9pond d\u00e9sormais \u00e0 cette tendance en investissant 660 000 euros dans de nouvelles installations de production, ce qui permettra d\u00e9sormais au groupe de brasser enti\u00e8rement lui-m\u00eame ses bi\u00e8res sans alcool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les premiers r\u00e9sultats sont la Primus 0.0 et la Super 8 Blood Orange 0.0. Avec cette derni\u00e8re, Haacht revendique une premi\u00e8re belge : la premi\u00e8re bi\u00e8re aux fruits sans alcool en f\u00fbt. La brasserie vise ainsi principalement les jeunes consommateurs, qui optent de plus en plus souvent pour des boissons sans alcool. La nouvelle Primus 0.0 sera bient\u00f4t disponible \u00e0 la pression dans les \u00e9tablissements horeca, tandis que la Super 8 Blood Orange 0.0 suivra au printemps. \u00c0 partir de mars 2027, ces deux bi\u00e8res seront \u00e9galement disponibles en canette dans les supermarch\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sans alcool, m\u00eame \u00e0 la pression<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Environ la moiti\u00e9 des jeunes pr\u00e9f\u00e8rent les variantes sans alcool, mais jusqu\u2019\u00e0 aujourd\u2019hui, il n\u2019\u00e9tait pas possible d\u2019en boire \u00e0 la pression \u00bb, explique S\u00e9verine Distave, Chief Marketing Growth Officer chez Haacht. La Primus enti\u00e8rement sans alcool doit en outre soutenir l\u2019expansion internationale, notamment aux Pays-Bas, o\u00f9 une bi\u00e8re sans alcool doit effectivement contenir 0,0 % d\u2019alcool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre l\u2019investissement dans la production, Haacht consacre 200 000 euros \u00e0 la mise en place de syst\u00e8mes de tirage adapt\u00e9s chez ses partenaires du secteur de la restauration. La bi\u00e8re sans alcool est plus sensible aux bact\u00e9ries et \u00e0 la perte de qualit\u00e9, ce qui fait que les installations de tirage traditionnelles ne sont pas toujours adapt\u00e9es. Les nouveaux syst\u00e8mes fonctionnent avec des tuyaux \u00e0 bi\u00e8re r\u00e9frig\u00e9r\u00e9s et interchangeables. \u00ab La bi\u00e8re a tout simplement sa place au caf\u00e9. C\u2019est pourquoi nous voulons pouvoir offrir cette m\u00eame exp\u00e9rience m\u00eame sans alcool : fra\u00eechement tir\u00e9e, au comptoir \u00bb, explique Distave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La brasserie Haacht se lance dans la bi\u00e8re sans alcool. Cette brasserie familiale investit 860 000 euros dans sa propre production et dans des installations de tirage adapt\u00e9es, et lance une premi\u00e8re en Belgique : la premi\u00e8re bi\u00e8re aux fruits sans alcool servie au f\u00fbt. D\u2019ici fin 2027, chaque marque de bi\u00e8re de la gamme devrait proposer une variante sans alcool.<\/p>\n","protected":false},"author":5,"featured_media":159114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736,780],"people":[],"extra":[],"company":[1703],"topic":[276,462],"region":[226],"class_list":["post-159113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","tag-biere","company-brouwerij-haacht","topic-expansion","topic-innovation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La brasserie Haacht tire d&#039;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&#039;orange sanguine - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La brasserie Haacht tire d&#039;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&#039;orange sanguine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La brasserie Haacht se lance dans la bi\u00e8re sans alcool. Cette brasserie familiale investit 860 000 euros dans sa propre production et dans des installations de tirage adapt\u00e9es, et lance une premi\u00e8re en Belgique : la premi\u00e8re bi\u00e8re aux fruits sans alcool servie au f\u00fbt. D\u2019ici fin 2027, chaque marque de bi\u00e8re de la gamme devrait proposer une variante sans alcool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-13T15:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T15:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"La brasserie Haacht tire d&rsquo;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&rsquo;orange sanguine\",\"datePublished\":\"2026-11-13T15:24:31+00:00\",\"dateModified\":\"2026-11-13T15:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/\"},\"wordCount\":431,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png\",\"keywords\":[\"Bier\",\"bi\u00e8re\"],\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/\",\"name\":\"La brasserie Haacht tire d'un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l'orange sanguine - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png\",\"datePublished\":\"2026-11-13T15:24:31+00:00\",\"dateModified\":\"2026-11-13T15:24:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png\",\"width\":1672,\"height\":941},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La brasserie Haacht tire d&#8217;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&#8217;orange sanguine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La brasserie Haacht tire d'un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l'orange sanguine - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/","og_locale":"fr_FR","og_type":"article","og_title":"La brasserie Haacht tire d'un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l'orange sanguine - RetailDetail BE","og_description":"La brasserie Haacht se lance dans la bi\u00e8re sans alcool. Cette brasserie familiale investit 860 000 euros dans sa propre production et dans des installations de tirage adapt\u00e9es, et lance une premi\u00e8re en Belgique : la premi\u00e8re bi\u00e8re aux fruits sans alcool servie au f\u00fbt. D\u2019ici fin 2027, chaque marque de bi\u00e8re de la gamme devrait proposer une variante sans alcool.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/","og_site_name":"RetailDetail BE","article_published_time":"2026-11-13T15:24:31+00:00","article_modified_time":"2026-11-13T15:24:34+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png","type":"image\/png"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"La brasserie Haacht tire d&rsquo;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&rsquo;orange sanguine","datePublished":"2026-11-13T15:24:31+00:00","dateModified":"2026-11-13T15:24:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/"},"wordCount":431,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png","keywords":["Bier","bi\u00e8re"],"articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/","name":"La brasserie Haacht tire d'un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l'orange sanguine - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png","datePublished":"2026-11-13T15:24:31+00:00","dateModified":"2026-11-13T15:24:34+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png","width":1672,"height":941},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-tire-son-profit-dun-fut-sans-alcool-860-000-euros-pour-la-primus-0-0-et-la-biere-a-lorange-sanguine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"La brasserie Haacht tire d&#8217;un f\u00fbt sans alcool : 860 000 euros pour la Primus 0.0 et la bi\u00e8re \u00e0 l&#8217;orange sanguine"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/11\/SUPER-8-BLOOD-ORANGE-0.0_blik-1.png","_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/159113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=159113"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/159113\/revisions"}],"predecessor-version":[{"id":159116,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/159113\/revisions\/159116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/159114"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=159113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=159113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=159113"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=159113"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=159113"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=159113"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=159113"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=159113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}