{"id":15937,"date":"2016-12-22T10:00:02","date_gmt":"2016-12-22T10:00:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-biere-speciale-en-cannette-va-connaitre-une-croissance-explosive\/"},"modified":"2016-12-22T10:00:02","modified_gmt":"2016-12-22T10:00:02","slug":"la-biere-speciale-en-cannette-va-connaitre-une-croissance-explosive","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-speciale-en-cannette-va-connaitre-une-croissance-explosive\/","title":{"rendered":"\u00ab La bi\u00e8re sp\u00e9ciale en cannette va conna\u00eetre une croissance explosive \u00bb"},"content":{"rendered":"<p>Les ventes de bi\u00e8res sp\u00e9ciales en cannettes continueront d\u2019augmenter, aussi en Europe, estime l\u2019am\u00e9ricain <strong>Ball Packaging<\/strong>, sp\u00e9cialis\u00e9 dans l\u2019emballage de boissons. Actuellement les cannettes ne repr\u00e9sentent qu\u2019une petite partie du CA de l\u2019entreprise, mais la croissance est impressionnante.<\/p>\n<p><!--break--><\/p>\n<h2>Populaire aupr\u00e8s des jeunes<\/h2>\n<p>Selon Veronique Stephan, responsable marketing chez Ball Beverage Packaging Europe, commercialement les cannettes sont plus int\u00e9ressantes pour les brasseurs, car la surface imprimable est plus grande, ce qui permet aux fabricants de mieux pr\u00e9senter leur marque au consommateur.<\/p>\n<p>\nEn outre elle estime que <a href=\"http:\/\/www.beveragedaily.com\/Processing-Packaging\/Ball-predicts-double-digit-growth-for-craft-beer-in-cans\" target=\"_blank\" rel=\"noopener\">les cannettes attirent les jeunes<\/a>, un groupe cible que les brasseurs de bi\u00e8res souhaiteraient atteindre. Ball Beverage Packaging Europe s\u2019attend \u00e0 ce que les ventes de cannettes augmentent de plus de 10% dans la p\u00e9riode \u00e0 venir.<\/p>\n<p>\nD\u2019autre part la bi\u00e8re en cannettes offre des avantages pour l\u2019environnement, car les cannettes sont fabriqu\u00e9es en grande partie avec des mat\u00e9riaux recyclables et les cannettes usag\u00e9es sont \u00e0 leur tour recycl\u00e9es.<\/p>\n<p>\nLa tendance des bi\u00e8res sp\u00e9ciales en cannettes est d\u2019abord apparue aux Etats-Unis, mais commence \u00e0 s\u2019\u00e9tendre vers l\u2019Europe. Toutefois pour bon nombre d\u2019amateurs de bi\u00e8re l\u2019id\u00e9e de boire une bi\u00e8re sp\u00e9ciale dans une cannette reste inconcevable.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes de bi\u00e8res sp\u00e9ciales en cannettes continueront d\u2019augmenter, aussi en Europe, estime l\u2019am\u00e9ricain Ball Packaging, sp\u00e9cialis\u00e9 dans l\u2019emballage de boissons. Actuellement les cannettes ne repr\u00e9sentent qu\u2019une petite partie du CA de l\u2019entreprise, mais la croissance est impressionnante. Populaire aupr\u00e8s des jeunes Selon Veronique Stephan, responsable marketing chez Ball Beverage Packaging Europe, commercialement les cannettes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab La bi\u00e8re sp\u00e9ciale en cannette va conna\u00eetre une croissance explosive \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les ventes de bi\u00e8res sp\u00e9ciales en cannettes continueront d\u2019augmenter, aussi en Europe, estime l\u2019am\u00e9ricain Ball Packaging, sp\u00e9cialis\u00e9 dans l\u2019emballage de boissons. Actuellement les cannettes ne repr\u00e9sentent qu\u2019une petite partie du CA de l\u2019entreprise, mais la croissance est impressionnante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-speciale-en-cannette-va-connaitre-une-croissance-explosive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab La bi\u00e8re sp\u00e9ciale en cannette va conna\u00eetre une croissance explosive \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les ventes de bi\u00e8res sp\u00e9ciales en cannettes continueront d\u2019augmenter, aussi en Europe, estime l\u2019am\u00e9ricain Ball Packaging, sp\u00e9cialis\u00e9 dans l\u2019emballage de boissons. 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