{"id":15989,"date":"2016-12-27T11:31:23","date_gmt":"2016-12-27T11:31:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/la-fille-do-lance-sa-propre-collection-de-vetements-2\/"},"modified":"2016-12-27T11:31:23","modified_gmt":"2016-12-27T11:31:23","slug":"la-fille-do-lance-sa-propre-collection-de-vetements-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-fille-do-lance-sa-propre-collection-de-vetements-2\/","title":{"rendered":"La Fille d\u2019O lance sa propre collection de v\u00eatements"},"content":{"rendered":"<p>Murielle Scherre, la cr\u00e9atrice de la marque de lingerie<strong> La Fille d\u2019O<\/strong>, a annonc\u00e9 que la marque va lancer sa propre collection de v\u00eatements.\u00a0 Une premi\u00e8re collection compl\u00e8te sera pr\u00e9sent\u00e9e \u00e0 Paris au mois de janvier.<\/p>\n<p><!--break--><\/p>\n<h2>Neutre en termes de genre et uniquement en noir<\/h2>\n<p>Scherre va suivre son propre instinct, comme elle le fait pour sa collection de lingerie : la collection nomm\u00e9e Homage sera uniquement disponible en noir et elle sera totalement neutre en termes de genre.\u00a0 \u201cL\u2019id\u00e9e est de concevoir des v\u00eatements \u00e0 taille humaine.\u00a0 Qu\u2019il s\u2019agisse d\u2019un homme ou d\u2019une femme, cela n\u2019a aucune importance\u201d, pr\u00e9cise-t-elle au journal De Tijd.<\/p>\n<p>\nD\u2019autre part, une attention particuli\u00e8re sera accord\u00e9e \u00e0 l\u2019utilisation de mati\u00e8res durables et \u00e0 une production \u00e9quitable, mais les v\u00eatements ne seront pourtant pas fabriqu\u00e9s enti\u00e8rement en Belgique, contrairement \u00e0 la collection de lingerie.\u00a0 \u00ab Les tricots seront fabriqu\u00e9s au P\u00e9rou avec de la laine d\u2019alpaca.\u00a0 Dans nos ateliers belges, nous utiliserons le tissu artisanal khadi, tiss\u00e9 \u00e0 la main en Inde.\u00a0 Nous allons aussi tenter de combiner du lin belge avec du denim de l\u2019entreprise durable londonienne Blackhorse et nous allons \u00e9galement collaborer avec la tannerie n\u00e9erlandaise Ecco. \u00bb<\/p>\n<h2>\u00a0<br \/>\nLutter contre la contrefa\u00e7on<\/h2>\n<p>La Fille d\u2019O vient d\u2019ouvrir un second magasin, cette fois \u00e0 Anvers.\u00a0 \u00ab M\u00eame par ces temps d\u2019e-commerce, ouvrir un magasin physique a tout son sens.\u00a0 Surtout lorsqu\u2019il s\u2019agit de lingerie.\u00a0 Vous savez qu\u2019un soutien vous va bien et est agr\u00e9able \u00e0 porter uniquement lorsque vous l\u2019avez essay\u00e9. \u00bb<\/p>\n<p>\nD\u2019autre part, Scherre est \u00e9galement \u00e0 la recherche de solutions emp\u00eachant les grandes cha\u00eenes de copier ses cr\u00e9ations.\u00a0 Une des possibilit\u00e9s est de r\u00e9duire au maximum le temps entre le moment de la cr\u00e9ation et le moment de la vente.\u00a0 \u00ab L\u2019id\u00e9e encore \u00e0 d\u00e9velopper est la suivante : montrer une nouvelle cr\u00e9ation directement au client et lui promettre que le produit fait sur mesure sera livr\u00e9 dans les trois semaines \u00bb, explique Scherre.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Murielle Scherre, la cr\u00e9atrice de la marque de lingerie La Fille d\u2019O, a annonc\u00e9 que la marque va lancer sa propre collection de v\u00eatements.\u00a0 Une premi\u00e8re collection compl\u00e8te sera pr\u00e9sent\u00e9e \u00e0 Paris au mois de janvier. Neutre en termes de genre et uniquement en noir Scherre va suivre son propre instinct, comme elle le fait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Fille d\u2019O lance sa propre collection de v\u00eatements - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Murielle Scherre, la cr\u00e9atrice de la marque de lingerie La Fille d\u2019O, a annonc\u00e9 que la marque va lancer sa propre collection de v\u00eatements. 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