{"id":15995,"date":"2016-12-28T08:57:54","date_gmt":"2016-12-28T08:57:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/amazon-talonne-zalando\/"},"modified":"2016-12-28T08:57:54","modified_gmt":"2016-12-28T08:57:54","slug":"amazon-talonne-zalando","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/amazon-talonne-zalando\/","title":{"rendered":"Amazon talonne Zalando"},"content":{"rendered":"<p>Pour l\u2019instant, les retailers online allemands <strong>Otto <\/strong>et <strong>Zalando <\/strong>sont les principaux vendeurs de mode en ligne en Europe de l\u2019Ouest, avec une part de march\u00e9 de 6,2% et de 6,1%, mais <strong>Amazon <\/strong>et sa croissance vertigineuse les talonne \u00e0 5,7%.<\/p>\n<p><!--break--><\/p>\n<h2>Otto est toujours le plus grand<\/h2>\n<p>Il y a cinq ans, la part de march\u00e9 d\u2019Otto atteignait encore les 10%.\u00a0 Aujourd\u2019hui, le recul est bien \u00e9videmment li\u00e9 \u00e0 la mont\u00e9e de Zalando et d\u2019Amazon.\u00a0 Cette derni\u00e8re n\u2019a pourtant pas fait grand bruit pour gagner des clients dans <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2016-12-22\/is-amazon-europe-s-next-top-model\" target=\"_blank\" rel=\"noopener\">un march\u00e9 qui repr\u00e9sente 42 milliards d\u2019euros annuellement<\/a>.\u00a0 Elle a continu\u00e9 \u00e0 investir sans rel\u00e2che en Europe et elle a cet avantage de pouvoir offrir un paquet complet \u00e0 sa client\u00e8le, avec des possibilit\u00e9s de commander de la nourriture ainsi que des services de streaming comme Prime Video.<\/p>\n<p>\nDe plus, Amazon peut encore conqu\u00e9rir pas mal de march\u00e9s dans un avenir proche.\u00a0 L\u2019entreprise est un acteur important dans un nombre restreint de march\u00e9s europ\u00e9ens, alors que Zalando est d\u00e9j\u00e0 pr\u00e9sent dans 15 pays et uniquement dans le domaine de la mode.\u00a0 Pour pouvoir concurrencer Amazon, Zalando est de plus en plus en train de se transformer en plateforme de vente au lieu d\u2019\u00eatre un retailer pur et dur.\u00a0 Pour le moment, pr\u00e8s de dix pour cent des marques affili\u00e9es \u00e0 Zalando sont des partenaires de vente.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour l\u2019instant, les retailers online allemands Otto et Zalando sont les principaux vendeurs de mode en ligne en Europe de l\u2019Ouest, avec une part de march\u00e9 de 6,2% et de 6,1%, mais Amazon et sa croissance vertigineuse les talonne \u00e0 5,7%. Otto est toujours le plus grand Il y a cinq ans, la part de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon talonne Zalando - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Otto et Zalando sont les principaux vendeurs de mode en ligne en Europe de l\u2019Ouest, avec une part de march\u00e9 de 6,2% et de 6,1%, mais Amazon les talonne.\" \/>\n<meta name=\"robots\" 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