{"id":16065,"date":"2017-01-04T10:01:57","date_gmt":"2017-01-04T10:01:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/en-ce-debut-de-soldes-la-rue-neuve-bat-docks-bruxsel-2\/"},"modified":"2017-01-04T10:01:57","modified_gmt":"2017-01-04T10:01:57","slug":"en-ce-debut-de-soldes-la-rue-neuve-bat-docks-bruxsel-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-ce-debut-de-soldes-la-rue-neuve-bat-docks-bruxsel-2\/","title":{"rendered":"En ce d\u00e9but de soldes la rue Neuve bat Docks Bruxsel"},"content":{"rendered":"<p>Cette ann\u00e9e les soldes d\u2019hiver \u00e0 Bruxelles constituent la premi\u00e8re \u00e9preuve de force entre \u00ab l\u2019ancienne \u00bb rue Neuve et son nouveau concurrent,\u00a0<strong>Docks Bruxsel<\/strong>. En ces premiers jours de\u00a0 soldes la rue Neuve est largement en t\u00eate en termes d\u2019affluence.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Mauvais emplacement \u00bb du centre commercial<\/h2>\n<p>Comme \u00e0 l\u2019accoutum\u00e9e la rue Neuve a attir\u00e9 une foule nombreuse en ce d\u00e9but de soldes, contrairement au centre commercial\u00a0Docks Bruxsel o\u00f9 ce ne fut pas\u00a0la grande affluence. L\u2019association des commer\u00e7ants de Bruxelles-Centre n\u2019est pas \u00e9tonn\u00e9e des moindres performances de Docks Bruxsel : \u00ab Ceci est d\u00fb \u00e0 l\u2019emplacement du centre commercial. La circulation dans le Nord de Bruxelles est souvent bouch\u00e9e. Et finalement on y trouve les m\u00eames magasins qu\u2019\u00e0 la rue Neuve, qui se trouve dans le centre-ville, \u00e0 proximit\u00e9 des boutiques de la rue Dansaert, des restaurants de la place Sainte-Catherine et de la Grand-Place \u00bb, explique Alain Berlinblau au journal Het Nieuwsblad.<\/p>\n<p>\nVisiblement Docks Bruxsel n\u2019a pas su confirmer le succ\u00e8s des premiers jours d\u2019ouverture. D\u00e9but d\u00e9cembre, \u00e0 peine quelques semaines apr\u00e8s l\u2019ouverture,\u00a0 il \u00e9tait d\u00e9j\u00e0 question d\u2019un <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/docks-bruxsel-n%E2%80%99arrive-pas-%C3%A0-confirmer-le-succ%C3%A8s-des-premiers-jours\" target=\"_blank\" rel=\"noopener\">taux de fr\u00e9quentation tr\u00e8s bas<\/a>. Toutefois JLL, l\u2019exploitant du centre commercial, pr\u00e9cise que novembre est d\u2019office un mois calme, avant la ru\u00e9e de la p\u00e9riode de No\u00ebl en d\u00e9cembre et des soldes en janvier.<\/p>\n<p>\nC\u00f4t\u00e9 commer\u00e7ants les \u00e9chos sont contradictoires : certains se plaignent du manque d\u2019affluence, alors que d\u2019autres par contre estiment que le taux de fr\u00e9quentation et les performances de leur magasin sont satisfaisants.<\/p>\n<p>\n\u00ab Nous atteignons les objectifs que nous nous \u00e9tions fix\u00e9s. Naturellement les magasins de la rue Neuve attirent plus de monde, parce qu\u2019ils sont situ\u00e9s dans le centre de Bruxelles, o\u00f9 il y a beaucoup de passage. Mais notre magasin \u00e0 Docks Bruxsel marche aussi bien que celui de l\u2019avenue de la Toison d\u2019Or et celui de l\u2019avenue Louise \u00bb, affirme la responsable de Scotch &amp; Soda \u00e0 Docks Bruxsel.<\/p>\n<p>\nLe promoteur Equilis se dit lui aussi satisfait et s\u2019attend \u00e0 7 \u00e0 8 millions de visiteurs durant la premi\u00e8re ann\u00e9e, donc plus que les 5 \u00e0 6 millions pr\u00e9vus initialement. \u00ab Gr\u00e2ce aux soldes, bon nombre de nouveaux clients d\u00e9couvriront notre centre commercial \u00bb, explique Olivier Weets, responsable de Docks Bruxsel chez Equilis. Il faudra probablement attendre la fin des soldes pour \u00e9valuer le succ\u00e8s du centre commercial.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e les soldes d\u2019hiver \u00e0 Bruxelles constituent la premi\u00e8re \u00e9preuve de force entre \u00ab l\u2019ancienne \u00bb rue Neuve et son nouveau concurrent,\u00a0Docks Bruxsel. En ces premiers jours de\u00a0 soldes la rue Neuve est largement en t\u00eate en termes d\u2019affluence. \u00ab Mauvais emplacement \u00bb du centre commercial Comme \u00e0 l\u2019accoutum\u00e9e la rue Neuve a attir\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En ce d\u00e9but de soldes la rue Neuve bat Docks Bruxsel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e les soldes d\u2019hiver \u00e0 Bruxelles constituent la premi\u00e8re \u00e9preuve de force entre \u00ab l\u2019ancienne \u00bb rue Neuve et son nouveau concurrent, Docks Bruxsel. 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