{"id":16109,"date":"2017-01-05T12:32:10","date_gmt":"2017-01-05T12:32:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/retaildetail-omnichannel-congress-2017-le-compte-a-rebours-du-commence-2\/"},"modified":"2017-01-05T12:32:10","modified_gmt":"2017-01-05T12:32:10","slug":"retaildetail-omnichannel-congress-2017-le-compte-a-rebours-du-commence-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-omnichannel-congress-2017-le-compte-a-rebours-du-commence-2\/","title":{"rendered":"RetailDetail Omnichannel Congress 2017 : le compte \u00e0 rebours du a commenc\u00e9"},"content":{"rendered":"

Cette ann\u00e9e le RetailDetail Omnichannel Congress aura lieu le 2 f\u00e9vrier : une journ\u00e9e bien remplie avec\u00a0une multitude d\u2019expos\u00e9s\u00a0passionnants et la remise du bpost Omnichannel Award comme cerise sur le g\u00e2teau.<\/p>\n

<\/p>\n

Bpost Omnichannel Award<\/h2>\n

Apr\u00e8s les avant-programmes de l\u2019avant-midi, qui se pencheront sur le marketing et le v\u00e9cu en magasin \u00e0 l\u2019\u00e8re du e-commerce, le RetailDetail Omnichannel Congress donnera la parole \u00e0 deux orateurs de renom : Ferran Reverter Planet (COO de Media-Saturn <\/strong>et CEO de Media Markt <\/strong>Iberica) et Saskia Van Uffelen (CEO d\u2019Ericsso<\/strong>n Belux et \u00e9lue d\u2019ICT Woman of the Year en 2011). Le programme complet vous sera d\u00e9voil\u00e9 d\u2019ici peu.<\/p>\n

\nApr\u00e8s quoi il sera temps de remettre le bpost Omnichannel Award<\/strong>. Le public a le choix entre trois entreprises qui se sont distingu\u00e9es dans la mani\u00e8re de combiner online et offline : Hunkem\u00f6ller<\/strong>, Juttu<\/strong> et Media Markt. Et pour cl\u00f4turer cette journ\u00e9e RetailDetail vous invite \u00e0 un ap\u00e9ritif r\u00e9seautage.<\/p>\n

\nLes clients \u00e0 l\u2019\u00e8re du e-commerce<\/h2>\n

L\u2019univers omnicanal est centr\u00e9 sur le client, plus que sur les marques et les produits. Le client est au c\u0153ur\u00a0 de cette approche, mais comment faire pour atteindre ce client ? O\u00f9 et comment s\u2019adresser au consommateur ? Comment cr\u00e9er une strat\u00e9gie marketing coh\u00e9rente, racontant une seule histoire et refl\u00e9tant une seule image, par-del\u00e0 les diff\u00e9rents canaux ? Et comment faire de votre magasin un lieu o\u00f9 le client vivra une exp\u00e9rience unique ?<\/p>\n

\nLe RetailDetail Omnichannel Congress 2017 se tiendra le 2 f\u00e9vrier au Urban City \u00e0 Anvers. Ne manquez pas cet \u00e9v\u00e9nement ! Cliquez ici pour vous inscrire<\/a>.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e le RetailDetail Omnichannel Congress aura lieu le 2 f\u00e9vrier : une journ\u00e9e bien remplie avec\u00a0une multitude d\u2019expos\u00e9s\u00a0passionnants et la remise du bpost Omnichannel Award comme cerise sur le g\u00e2teau. Bpost Omnichannel Award Apr\u00e8s les avant-programmes de l\u2019avant-midi, qui se pencheront sur le marketing et le v\u00e9cu en magasin \u00e0 l\u2019\u00e8re du e-commerce, le […]<\/p>\n","protected":false},"author":1,"featured_media":16106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nRetailDetail Omnichannel Congress 2017 : le compte \u00e0 rebours du a commenc\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e le RetailDetail Omnichannel Congress aura lieu le 2 f\u00e9vrier : une journ\u00e9e bien remplie avec une multitude 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