{"id":16160,"date":"2017-01-09T13:23:38","date_gmt":"2017-01-09T13:23:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/le-commerce-belge-termine-lannee-en-force-2\/"},"modified":"2017-01-09T13:23:38","modified_gmt":"2017-01-09T13:23:38","slug":"le-commerce-belge-termine-lannee-en-force-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-commerce-belge-termine-lannee-en-force-2\/","title":{"rendered":"L\u2019e-commerce belge termine l\u2019ann\u00e9e en force"},"content":{"rendered":"

Durant les cinq derni\u00e8res semaines de l\u2019ann\u00e9e 2016 les commer\u00e7ants en ligne belges ont r\u00e9alis\u00e9 un chiffre d\u2019affaires de 2,2 milliards d\u2019euros, ce qui repr\u00e9sente pr\u00e8s d\u2019un quart du\u00a0chiffre d\u2019affaires annuel total.<\/p>\n

<\/p>\n

Davantage de ventes de seconde main<\/h2>\n

Durant la p\u00e9riode du 11 novembre jusqu\u2019au 31 d\u00e9cembre les e-commer\u00e7ants belges ont d\u00e9gag\u00e9 un chiffre d\u2019affaires de 2,2 milliards d\u2019euros, soit 24,3% de leur chiffre d\u2019affaires annuel\u00a0 total. Il s\u2019agit d\u2019une tr\u00e8s nette croissance par rapport \u00e0 l\u2019ann\u00e9e auparavant : en 2015 les webshops n\u2019avaient r\u00e9alis\u00e9 que 14% de leur chiffre d\u2019affaires annuel total durant la p\u00e9riode de fin d\u2019ann\u00e9e.<\/p>\n

\nParmi les produits les plus vendus durant cette p\u00e9riode figurent les produits de beaut\u00e9 (35,2%), l\u2019alimentation et la boisson (30,4%) et les v\u00eatements & accessoires (24,5%). C\u2019est ce qui ressort d\u2019une \u00e9tude de BeCommerce aupr\u00e8s de plus de 720 webshops.<\/p>\n

\nDurant les soldes d\u2019hiver du mois de janvier les e-commer\u00e7ants belges s\u2019attendent \u00e0 r\u00e9aliser 10,7% de leur chiffre d\u2019affaires annuel total. L\u00e0 aussi il est question d\u2019une tr\u00e8s nette hausse par rapport \u00e0 2016. Outre les soldes, la revente de cadeaux de No\u00ebl non d\u00e9sir\u00e9s sur les sites de seconde main contribuent \u00e9galement \u00e0 stimuler le chiffre d\u2019affaires au mois de janvier. Les Belges sont de plus en plus nombreux \u00e0 se d\u00e9barrasser de cadeaux non souhait\u00e9s via ce canal. Durant la premi\u00e8re semaine de 2017 les sites de seconde main ont vendu 20% d\u2019objets en plus par rapport \u00e0 la m\u00eame p\u00e9riode en 2016.<\/p>\n

\n\u00ab Les soldes et le fait que 33% des Belges ne sont pas satisfaits de leur cadeau de No\u00ebl constituent un stimulant global <\/a>pour le commerce \u00e9lectronique au mois de janvier \u00bb, pr\u00e9cise Patricia Ceyssens, pr\u00e9sidente de BeCommerce.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Durant les cinq derni\u00e8res semaines de l\u2019ann\u00e9e 2016 les commer\u00e7ants en ligne belges ont r\u00e9alis\u00e9 un chiffre d\u2019affaires de 2,2 milliards d\u2019euros, ce qui repr\u00e9sente pr\u00e8s d\u2019un quart du\u00a0chiffre d\u2019affaires annuel total. Davantage de ventes de seconde main Durant la p\u00e9riode du 11 novembre jusqu\u2019au 31 d\u00e9cembre les e-commer\u00e7ants belges ont d\u00e9gag\u00e9 un chiffre d\u2019affaires […]<\/p>\n","protected":false},"author":1,"featured_media":16157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nL\u2019e-commerce belge termine l\u2019ann\u00e9e en force - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Durant les cinq derni\u00e8res semaines de l\u2019ann\u00e9e 2016 les commer\u00e7ants en ligne belges ont r\u00e9alis\u00e9 un chiffre d\u2019affaires de 2,2 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