{"id":16492,"date":"2017-01-24T13:15:44","date_gmt":"2017-01-24T13:15:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-groupe-de-mode-vivarte-cede-andre-et-naf-naf\/"},"modified":"2017-01-24T13:15:44","modified_gmt":"2017-01-24T13:15:44","slug":"le-groupe-de-mode-vivarte-cede-andre-et-naf-naf","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-groupe-de-mode-vivarte-cede-andre-et-naf-naf\/","title":{"rendered":"Le groupe de mode Vivarte c\u00e8de Andr\u00e9 et Naf Naf"},"content":{"rendered":"<p>Le groupe de mode fran\u00e7ais <strong>Vivarte<\/strong> a c\u00e9d\u00e9 l\u2019enseigne de chaussures <strong>Andr\u00e9<\/strong> et l\u2019enseigne d&rsquo;habillement <strong>Naf Naf<\/strong>. Le nouveau CEO, aux commandes depuis fin octobre, proc\u00e8de, comme annonc\u00e9, \u00e0 une r\u00e9duction du groupe.<\/p>\n<p><!--break--><\/p>\n<h2>La cession de Naf Naf surprend<\/h2>\n<p>Le chausseur Andr\u00e9 compte 135 magasins et emploie 786 personnes. En septembre <a href=\"http:\/\/fr.fashionnetwork.com\/news\/Vivarte-revend-Andre-et-Naf-Naf,784419.html#.WId64VzBZVe\" target=\"_blank\" rel=\"noopener\">la cession de 55 magasins avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e<\/a>. Toutefois fin octobre le nouveau CEO, Patrick Puy, avait laiss\u00e9 entendre que des mesures plus profondes s\u2019imposaient pour que le groupe puisse survivre. D\u00e9but janvier des rumeurs circulaient concernant la cession de l\u2019enseigne Andr\u00e9 dans son ensemble.<\/p>\n<p>\nAlors que la cession d\u2019Andr\u00e9 \u00e9tait donc attendue, celle de la cha\u00eene de mode Naf Naf, qui compte 400 magasins dans le monde, ne l\u2019\u00e9tait pas.<\/p>\n<p>\nEn outre, ce lundi lors d\u2019un conseil d\u2019entreprise extraordinaire, Vivarte a annonc\u00e9 une restructuration au sein de <strong>La Halle aux chaussures <\/strong>et chez Vivarte Services, la filiale fonctions support du groupe, sans communiquer de d\u00e9tails chiffr\u00e9s, ainsi que la cession de certaines enseignes.<\/p>\n<p>\nLes difficult\u00e9s de Vivarte ne datent pas d\u2019hier : en ao\u00fbt 2014 douze fonds d\u2019investissement avaient indemnis\u00e9 116 cr\u00e9anciers pour plus de deux milliards d\u2019euros et 500 millions d\u2019euros avait \u00e9t\u00e9 inject\u00e9s dans l\u2019entreprise afin de la remettre sur les rails.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de mode fran\u00e7ais Vivarte a c\u00e9d\u00e9 l\u2019enseigne de chaussures Andr\u00e9 et l\u2019enseigne d&rsquo;habillement Naf Naf. Le nouveau CEO, aux commandes depuis fin octobre, proc\u00e8de, comme annonc\u00e9, \u00e0 une r\u00e9duction du groupe. La cession de Naf Naf surprend Le chausseur Andr\u00e9 compte 135 magasins et emploie 786 personnes. En septembre la cession de 55 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le groupe de mode Vivarte c\u00e8de Andr\u00e9 et Naf Naf - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de mode fran\u00e7ais Vivarte a c\u00e9d\u00e9 l\u2019enseigne de chaussures Andr\u00e9 et l\u2019enseigne d&#039;habillement Naf Naf. 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