{"id":16504,"date":"2017-01-24T14:54:06","date_gmt":"2017-01-24T14:54:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\/"},"modified":"2017-01-24T14:54:06","modified_gmt":"2017-01-24T14:54:06","slug":"ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\/","title":{"rendered":"Ferran Reverter (Media-Saturn Iberia): \u00ab Il est important aussi de savoir ce qui ne se vend pas \u00bb"},"content":{"rendered":"<p>Les magasins digitaux offrent des possibilit\u00e9s suppl\u00e9mentaires. Cela permet \u00e0 <strong>Media Markt <\/strong>d\u2019implanter des points de vente \u00e0 des endroits o\u00f9 il n\u2019y pas le potentiel ou la place pour un grand magasin, explique Ferran Reverter, orateur au Omnichannel Congress.<\/p>\n<p><!--break--><\/p>\n<h2>Grande diff\u00e9rence avec le magasin classique<\/h2>\n<p>Ferran Reverter, CEO de <strong>Media-Saturn Iberia<\/strong>, est l\u2019un des orateurs du <a href=\"https:\/\/www.retaildetail.be\/fr\/events\/omnichannelcongress2017\" target=\"_blank\" rel=\"noopener\">Omnichannel Congress de RetailDetail <\/a>qui se tiendra le 2 f\u00e9vrier au Urban City \u00e0 Anvers. Il nous y parlera du \u2018Digital Store\u2019 que l\u2019enseigne d\u2019\u00e9lectronique \u00e0 ouvert sur l\u2019Avinguda Diagonal, l\u2019une des principales rues commer\u00e7antes de la capitale catalane Barcelone.<\/p>\n<p>\nLe \u2018Digital Store\u2019 n\u2019est en rien comparable aux magasins classiques de Media Markt et Saturn (<a href=\"https:\/\/www.retaildetail.be\/nl\/retailhunt\/retailhunt-media-markt-digital-store-barcelona\" target=\"_blank\" rel=\"noopener\">cliquez ici pour d\u00e9couvrir le reportage photos<\/a>). Le magasin n\u2019occupe qu\u2019une surface limit\u00e9e de 400 m\u00b2. Via de grands \u00e9crans tactiles les consommateurs peuvent y visionner l\u2019assortiment de 5.000 UGS disponibles en magasin ou y consulter l\u2019offre compl\u00e8te du site web de Media Markt et passer commande.<\/p>\n<p>\nLes produits sont stock\u00e9s derri\u00e8re une paroi en verre dans un mini entrep\u00f4t. Si le client souhaite acheter un produit, il peut faire la demande sur place ou se faire livrer \u00e0 domicile via le webshop. On y trouve \u00e9galement un distributeur o\u00f9 le client peut retirer sa commande pass\u00e9e en ligne et des\u00a0 comptoirs d\u2019information pour les clients professionnels ou particuliers.<\/p>\n<p>\n\u00ab Le magasin digital r\u00e9unit les avantages de l\u2019univers online (convenience, rapidit\u00e9, prix comp\u00e9titifs et\u00a0 une offre de produits compl\u00e8te) et les avantages des magasins physiques (support d\u2019une \u00e9quipe sp\u00e9cialis\u00e9e, plus de 200 services diff\u00e9rents et le v\u00e9cu en magasin afin de tirer un maximum des produits) \u00bb, explique Reverter.<\/p>\n<h2>\nLe magasin digital permet la densification du r\u00e9seau<\/h2>\n<p>Le premier magasin digital a vu le jour \u00e0 Barcelone, pour la bonne et simple raison que le concept a \u00e9t\u00e9 d\u00e9velopp\u00e9 en Espagne et qu\u2019il \u00e9tait pratique qu\u2019il soit proche du si\u00e8ge principal. Par ailleurs Barcelone est une ville branch\u00e9e ce qui constitue un atout suppl\u00e9mentaire.<\/p>\n<p>\nD\u2019embl\u00e9e le magasin a rencontr\u00e9 un franc succ\u00e8s et les ventes y progressent syst\u00e9matiquement. \u00ab Etant donn\u00e9 qu\u2019il s\u2019agit d\u2019un test, nous avons opt\u00e9 pour un \u2018soft launch\u2019.\u00a0 Mais les ventes ont d\u00e9coll\u00e9 d\u00e8s le premier jour et le magasin a \u00e9t\u00e9 \u00e0 ce point bien accueilli, qu\u2019une grande campagne d\u2019ouverture ne s\u2019est pas av\u00e9r\u00e9e n\u00e9cessaire \u00bb, pr\u00e9cise Reverter.<\/p>\n<p>\nPour l\u2019instant le groupe n\u2019envisage pas encore\u00a0 de d\u00e9ployer le concept en Espagne ou \u00e0 l\u2019\u00e9tranger. \u00ab Il est encore trop t\u00f4t. \u00bb Mais une fois la d\u00e9cision prise, le r\u00e9seau de magasins sera \u00e9tendu. \u00ab Les gens ne sont plus dispos\u00e9s \u00e0 rouler 50 km pour trouver un magasin. \u00bb<\/p>\n<h2>\nTout devient mesurable<\/h2>\n<p>Le magasin digital ne r\u00e9pond pas seulement aux d\u00e9sirs du consommateur, il offre \u00e9galement une plus-value aux commer\u00e7ants, car tout y est mesurable. Ainsi il est possible de d\u00e9tecter plus facilement les nouvelles tendances dans le comportement du consommateur.<\/p>\n<p>\n\u00ab Le magasin digital nous donne directement une id\u00e9e de ce qui se vend bien, mais \u00e9galement de ce que le client regarde mais n\u2019ach\u00e8te pas. Dans un environnement aussi concurrentiel que le retail c\u2019est tr\u00e8s important. Cela nous am\u00e8nera \u00e0 adapter notre gamme si n\u00e9cessaire. Cela permet \u00e9galement d\u2019\u00e9viter que des b\u00e9n\u00e9fices ne se perdent \u00bb, indique Reverter.<\/p>\n<p>\n\u00ab Aujourd\u2019hui tout le monde s\u2019accorde \u00e0 dire que l\u2019avenir est au multicanal. Seul l\u2019online ne suffit pas. Les points de vente physiques restent importants pour couvrir les besoins imm\u00e9diats des clients. Mais \u00e0 l\u2019avenir nous devrons encore davantage miser sur l\u2019exp\u00e9rience en magasin et la formation des clients, aussi dans les grands magasins. \u00bb<\/p>\n<p><a href=\"https:\/\/www.retaildetail.be\/fr\/events\/omnichannelcongress2017\" target=\"_blank\" rel=\"noopener\">Cliquez ici <\/a>pour de plus amples informations ou pour vous inscrire au RetailDetail Omnichannel Congress 2017.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les magasins digitaux offrent des possibilit\u00e9s suppl\u00e9mentaires. Cela permet \u00e0 Media Markt d\u2019implanter des points de vente \u00e0 des endroits o\u00f9 il n\u2019y pas le potentiel ou la place pour un grand magasin, explique Ferran Reverter, orateur au Omnichannel Congress. Grande diff\u00e9rence avec le magasin classique Ferran Reverter, CEO de Media-Saturn Iberia, est l\u2019un des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferran Reverter (Media-Saturn Iberia): \u00ab Il est important aussi de savoir ce qui ne se vend pas \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les magasins digitaux offrent des possibilit\u00e9s suppl\u00e9mentaires. Cela permet \u00e0 Media Markt d\u2019implanter des points de vente \u00e0 des endroits o\u00f9 il n\u2019y pas le potentiel ou la place pour un grand magasin, explique Ferran Reverter, orateur au Omnichannel Congress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferran Reverter (Media-Saturn Iberia): \u00ab Il est important aussi de savoir ce qui ne se vend pas \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les magasins digitaux offrent des possibilit\u00e9s suppl\u00e9mentaires. Cela permet \u00e0 Media Markt d\u2019implanter des points de vente \u00e0 des endroits o\u00f9 il n\u2019y pas le potentiel ou la place pour un grand magasin, explique Ferran Reverter, orateur au Omnichannel Congress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-24T14:54:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Ferran-Reverter.jpg?fit=767%2C533&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"767\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Ferran Reverter (Media-Saturn Iberia): \u00ab Il est important aussi de savoir ce qui ne se vend pas \u00bb\",\"datePublished\":\"2017-01-24T14:54:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/\"},\"wordCount\":681,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Ferran-Reverter.jpg\",\"articleSection\":[\"Electro\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/\",\"name\":\"Ferran Reverter (Media-Saturn Iberia): \u00ab Il est important aussi de savoir ce qui ne se vend pas \u00bb - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/ferran-reverter-media-saturn-iberia-il-est-important-aussi-de-savoir-ce-qui-ne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Ferran-Reverter.jpg\",\"datePublished\":\"2017-01-24T14:54:06+00:00\",\"description\":\"Les magasins digitaux offrent des possibilit\u00e9s suppl\u00e9mentaires. 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