{"id":16751,"date":"2017-02-02T14:55:10","date_gmt":"2017-02-02T14:55:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/neckermann-va-ouvrir-15-lounges-de-vacances-2\/"},"modified":"2017-02-02T14:55:10","modified_gmt":"2017-02-02T14:55:10","slug":"neckermann-va-ouvrir-15-lounges-de-vacances-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/neckermann-va-ouvrir-15-lounges-de-vacances-2\/","title":{"rendered":"Neckermann va ouvrir 15 \u2018Lounges de vacances\u2019"},"content":{"rendered":"<p><strong>Neckerman<\/strong>n va ouvrir 15 agences de voyages suppl\u00e9mentaires et transformer tout son r\u00e9seau en agr\u00e9ables lounges de vacances. Par la m\u00eame occasion le logo bien connu dispara\u00eetra, a annonc\u00e9 le tour-op\u00e9rateur au Salon des vacances de Bruxelles.<\/p>\n<p><!--break--><\/p>\n<h2>Le Belge pr\u00e9f\u00e8re l\u2019agence de voyage \u00e0 internet<\/h2>\n<p>L\u2019agence de voyage est tout sauf morte, affirme Neckermann, avec une certaine partialit\u00e9 : 60% des Belges pr\u00e9f\u00e8rent passer par un agence physique pour r\u00e9server leurs vacances. Pour les croisi\u00e8res, les tours organis\u00e9s et les vacances aux Etats-Unis ce pourcentage est encore plus \u00e9lev\u00e9 : 90% se rendent\u00a0 dans une agence pour ce type de voyages.<\/p>\n<p>\nL\u2019agence de voyage de demain est bien plus qu\u2019un simple bureau de r\u00e9servation, selon Neckermann. Aujourd\u2019hui les voyagistes passent 20% de leur temps \u00e0 discuter avec le client pour lui conseiller des id\u00e9es de voyage. Le magasin en soi doit \u00e9galement inviter au voyage : \u00ab Le Belge veut vivre son voyage au pr\u00e9alable. Online s\u2019est plus difficile. C\u2019est pourquoi nos agences subiront un make-over complet \u00bb, explique le porte-parole Koen van den Bosch. \u00ab Dans une ambiance conviviale et d\u00e9tendue, le client aura la possibilit\u00e9 de d\u00e9couvrir des voyages \u00e0 l\u2019aide de gadgets digitaux, de boire un verre tout en discutant avec l\u2019agent, pendant qu\u2019il recharge son smartphone dans l\u2019une des bornes pr\u00e9vues \u00e0 cet effet. \u00bb<\/p>\n<h2>\nNouveau logo et davantage de personnel<\/h2>\n<p>Outre la m\u00e9tamorphose de ses magasins, Neckermann investira \u00e9galement dans l\u2019ouverture de 15 nouvelles agences (ce qui portera le nombre total \u00e0 100) dans les deux ann\u00e9es \u00e0 venir. L\u2019extension du r\u00e9seau s\u2019accompagnera de recrutements : cette ann\u00e9e le voyagiste embauchera 10% d\u2019employ\u00e9s en plus.<\/p>\n<p>\nDe plus le logo jaune et bleu bien connu du tour-op\u00e9rateur dispara\u00eetre d\u2019ici les vacances de P\u00e2ques et sera remplac\u00e9 par le c\u0153ur en or du groupe <strong>Thomas Cook<\/strong>. \u00ab Nous avons d\u00e9cid\u00e9 de regrouper toutes les formules de voyages du Groupe Thomas Cook, dont fait \u00e9galement partie Neckermann, sous le m\u00eame logo \u00bb, pr\u00e9cise Van den Bosch. \u00ab Cela signifie donc que dans une agence Neckermann les Belges ne seront plus limit\u00e9s \u00e0 l\u2019offre de Neckermann, mais qu\u2019ils pourront choisir leurs vacances id\u00e9ales dans l\u2019offre compl\u00e8te du Groupe Thomas Cook, en plus d\u2019une s\u00e9lection minutieuse d\u2019autres offreurs, comme le <strong>Club Med<\/strong>. \u00bb<\/p>\n<p>\nToutefois il n\u2019est pas question d\u2019int\u00e9gration, souligne le CEO Jan Dekeyser, ni m\u00eame \u00e0 long terme : \u00ab Neckermann et Thomas Cook sont deux marques fortes en Belgique, avec chacune leur public cible. Le degr\u00e9 de notori\u00e9t\u00e9 de la marque Neckermann est de 92%, il serait donc absurde de changer le nom. \u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neckermann va ouvrir 15 agences de voyages suppl\u00e9mentaires et transformer tout son r\u00e9seau en agr\u00e9ables lounges de vacances. Par la m\u00eame occasion le logo bien connu dispara\u00eetra, a annonc\u00e9 le tour-op\u00e9rateur au Salon des vacances de Bruxelles. Le Belge pr\u00e9f\u00e8re l\u2019agence de voyage \u00e0 internet L\u2019agence de voyage est tout sauf morte, affirme Neckermann, avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neckermann va ouvrir 15 \u2018Lounges de vacances\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Neckermann va ouvrir 15 agences de voyages suppl\u00e9mentaires et transformer tout son r\u00e9seau en agr\u00e9ables lounges de vacances. 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