{"id":16839,"date":"2017-02-07T11:09:22","date_gmt":"2017-02-07T11:09:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/tous-les-magasins-bart-smit-transformes-en-intertoys-dici-2-mois-2\/"},"modified":"2017-02-07T11:09:22","modified_gmt":"2017-02-07T11:09:22","slug":"tous-les-magasins-bart-smit-transformes-en-intertoys-dici-2-mois-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/tous-les-magasins-bart-smit-transformes-en-intertoys-dici-2-mois-2\/","title":{"rendered":"Tous les magasins Bart Smit transform\u00e9s en Intertoys d\u2019ici 2 mois"},"content":{"rendered":"<p>Blokker Holding\u00a0va transformer toutes les filiales <strong>Bart Smit <\/strong>en concept <strong>Intertoys<\/strong>, \u00e0 raison de 20 magasins par semaine. D\u2019ici le 1er avril l\u2019enseigne Bart Smit aura compl\u00e8tement disparu du paysage commercial.<\/p>\n<p><!--break--><\/p>\n<h2>Remise \u00e0 neuf totale<\/h2>\n<p>Cette op\u00e9ration ne se limite pas un simple changement de logo, les magasins Bart Smit seront enti\u00e8rement remis \u00e0 neuf. \u00ab Cela impliquera un nouveau syst\u00e8me de caisse, un nouvel int\u00e9rieur, de nouveaux logos sur la fa\u00e7ade et l\u2019adaptation de l\u2019assortiment \u00bb, explique Steven van Nieuwenhuijzen, directeur jouets chez Blokker Holding, \u00e0 la NOS.<\/p>\n<p>\nMais pourquoi avoir choisi Intertoys comme marque fa\u00eeti\u00e8re plut\u00f4t que Bart Smit ? \u00ab Au niveau du chiffre d\u2019affaires et du volume Intertoys est plus grand et plus international \u00bb, pr\u00e9cise Van Nieuwenhuijzen. \u00ab Nous avons \u00e9galement de solides ind\u00e9pendants qui exploitent des magasins Intertoys. C\u2019est pourquoi nous avons choisi de garder Intertoys. \u00bb<\/p>\n<h2>\nPlus de 500 filiales<\/h2>\n<p>D\u2019autre part cela permettra de faire des \u00e9conomies, notamment au niveau du marketing, puisque d\u00e9sormais Blokker ne devra faire de publicit\u00e9 que pour une seule enseigne au lieu de deux. D\u2019ici peu il y aura plus de 500 magasins Intertoys.<\/p>\n<p>\nVu ce grand nombre de magasins, certains seront assez rapproch\u00e9s, mais Van Nieuwenhuijzen ne semble pas s\u2019en inqui\u00e9ter pour l\u2019instant :\u00a0 \u00ab Nous devrons attendre de voir comment cela va \u00e9voluer. Nous ne voulons pas dire d\u2019avance que cela sera probl\u00e9matique. R\u00e9duire le nombre de magasins n\u2019est pas un but en soi. Si \u00e0 l\u2019avenir il s\u2019av\u00e8re que nous devons fermer des magasins, nous le ferons. Mais je ne m\u2019attends pas \u00e0 une coupe rase \u00bb, conclut-il.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blokker Holding\u00a0va transformer toutes les filiales Bart Smit en concept Intertoys, \u00e0 raison de 20 magasins par semaine. D\u2019ici le 1er avril l\u2019enseigne Bart Smit aura compl\u00e8tement disparu du paysage commercial. Remise \u00e0 neuf totale Cette op\u00e9ration ne se limite pas un simple changement de logo, les magasins Bart Smit seront enti\u00e8rement remis \u00e0 neuf. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tous les magasins Bart Smit transform\u00e9s en Intertoys d\u2019ici 2 mois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Blokker Holding va transformer toutes les filiales Bart Smit en concept Intertoys, \u00e0 raison de 20 magasins par semaine. 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