{"id":16972,"date":"2017-02-13T10:07:11","date_gmt":"2017-02-13T10:07:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/heineken-etend-ses-activites-au-bresil\/"},"modified":"2017-02-13T10:07:11","modified_gmt":"2017-02-13T10:07:11","slug":"heineken-etend-ses-activites-au-bresil","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-etend-ses-activites-au-bresil\/","title":{"rendered":"Heineken \u00e9tend ses activit\u00e9s au Br\u00e9sil"},"content":{"rendered":"<p><strong>Heineken <\/strong>a conclu un accord avec son concurrent japonais Kirin concernant la reprise des activit\u00e9s br\u00e9siliennes de ce dernier.\u00a0 Les discussions ont d\u00e9but\u00e9 il y a un mois, mais aujourd\u2019hui, un compris a effectivement \u00e9t\u00e9 trouv\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>Une perte en 2016<\/h2>\n<p>Le montant de l\u2019acquisition s\u2019\u00e9l\u00e8ve \u00e0 pr\u00e8s de 660 millions d\u2019euros.\u00a0 En contrepartie, Heineken devient le propri\u00e9taire de toute la branche br\u00e9silienne de Kirin qui r\u00e9alise un chiffre d\u2019affaires de 1,1 milliards d\u2019euros.\u00a0 L\u2019ann\u00e9e derni\u00e8re, la perte op\u00e9rationnelle s\u2019\u00e9levait n\u00e9anmoins \u00e0 85 millions d\u2019euros.<\/p>\n<p>\nHeineken acquiert ainsi 9% des parts du march\u00e9 de la bi\u00e8re et 2% des parts du march\u00e9 des sodas au Br\u00e9sil.\u00a0 C\u2019est surtout dans le nord et le nord-est du pays que les parts de march\u00e9 de Heineken montent en fl\u00e8che, et ce gr\u00e2ce \u00e0 cette acquisition.\u00a0 Avant la reprise, Heineken \u00e9tait moins pr\u00e9sent dans ces r\u00e9gions du pays.<\/p>\n<p>\nCela fait d\u00e9j\u00e0 un certain temps que le Br\u00e9sil fait face \u00e0 une crise \u00e9conomique, mais Heineken poursuit ses investissements dans le pays.\u00a0 Le producteur de boissons n\u00e9erlandais souligne la croissance de la population et la reprise \u00e9conomique \u00e0 long terme.\u00a0 Au Br\u00e9sil, Heineken estime qu\u2019il existe encore de grandes opportunit\u00e9s de croissance pour des marques de bi\u00e8res haut de gamme.\u00a0<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken a conclu un accord avec son concurrent japonais Kirin concernant la reprise des activit\u00e9s br\u00e9siliennes de ce dernier.\u00a0 Les discussions ont d\u00e9but\u00e9 il y a un mois, mais aujourd\u2019hui, un compris a effectivement \u00e9t\u00e9 trouv\u00e9. Une perte en 2016 Le montant de l\u2019acquisition s\u2019\u00e9l\u00e8ve \u00e0 pr\u00e8s de 660 millions d\u2019euros.\u00a0 En contrepartie, Heineken devient [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-16972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken \u00e9tend ses activit\u00e9s au Br\u00e9sil - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken a conclu un accord avec son concurrent japonais Kirin concernant la reprise des activit\u00e9s br\u00e9siliennes de ce dernier. 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